Many individuals don’t perceive how a lot an insurance coverage firm is dependent upon promoting to create an id. In comparison with a bodily product, insurance coverage is intangible, and folks acquire an affiliation with the model by means of promoting. How a lot you spend money on promoting and the way you lead your advertising technique is a core differentiator on who wins and who loses within the insurance coverage class. And Garth Knutson of Aflac offers us a lesson on learn how to win on the insurance coverage recreation.
Garth Knutson, chief advertising officer at Aflac, joins Suzy founder and CEO Matt Britton on the most recent episode of The Pace of Tradition podcast in collaboration with Adweek. They talk about the position of promoting for a medical health insurance firm and learn how to lead a successful advertising technique to achieve the trade.
Knutson is an promoting and advertising skilled with 18 years of expertise creating and launching manufacturers, campaigns and advertising applications for small Fortune 500 corporations. Earlier than Aflac, Knutson held a number of advertising roles in corporations like Amazon, Publicis Seattle and WONGDOODY.
He shares why most People make their medical health insurance choices throughout soccer season, the best trade differentiators and the way a model like Aflac adapts its promoting technique to the brand new macro setting.
Stream the brand new episode under, pay attention and subscribe on Apple Podcasts or discover it on Spotify.
