TikTok’s including a brand new possibility that may allow customers to tag TV exhibits and films of their uploads, with linkage by to IMDb for more information on that content material.
As you possibly can see in this instance, quickly, you’ll have the ability to choose a film or TV present to hyperlink to in your TikTok clips. That tag will then be displayed above the video caption, and will direct customers to a devoted web page within the app which can show primary information about that content material, sourced from IMDb, together with launch date, solid notes, and many others.
Viewers may even have the ability to faucet by to the total IMDb web page in the event that they select, whereas they’ll moreover have the choice to avoid wasting that film or movie, primarily bookmarking it for later. And as you possibly can see within the second screenshot above, customers may even have the ability to discover a itemizing of different TikTok clips which have linked to the identical present/film, to be able to glean extra perception by way of TikTok clips.
It’s a great way for TikTok to lean into the recognition of trending TV exhibits and movies within the app, and supply extra direct promotion of the supply materials – as a result of usually, folks will put up a random clip from a present, and it may be troublesome to find out precisely what that snippet is from.
Certainly, TikTok says that movies utilizing the tags #FilmTok, #MovieTok, and #TVTok have a mixed 25 billion views within the app, and offering extra context for such can solely be helpful, each for customers and for the movie manufacturing teams.
Although I’m positive many would like that folks didn’t put up clips from their content material in any respect – however then once more, if it helps promotion, and will get extra folks conscious of their materials, there’s doubtless important profit.
As such, this looks as if , easy option to facilitate extra connection between TikTok and TV/movie sources.
TikTok says that the characteristic will initially be rolled out to customers within the US and the UK, earlier than being expanded to extra areas.
