Little detours, experiments with options, discovering new use circumstances, exploring new markets, and investor conferences — rather a lot can occur in a yr in a startup setting. It was the identical situation at Hippo Video.
Like each different rising startup, Hippo Video has entered the yr 2022 amid the looming shadows of a predicted market slowdown that turned out to be the showdown of an financial downturn.
Whereas we’re optimistic about our efficiency and what we’ve got achieved in 2022, it was something however not a easy journey.
A Difficult However Optimistic 2022
Through the finish of 2021, we began striding fastidiously, analyzed each problem, put our foot right down to face it, and grabbed each alternative on the mere sight of it.
2022 was additionally the yr when the brand new horizons have been explored, new use circumstances have been examined, and the function portfolio was expanded.
The brand new logos in our buyer portfolio that embrace Fortune 500 corporations has proven our enterprise readiness.
Movies – The Sport changer for GTM Groups
Hippo Video has succeeded in making companies consider within the energy of movies of their gross sales, advertising, and help features.
The convenience of use of our options has helped the gross sales, help, advertising, and communication groups notice the worth they get from movies.
Now we have noticed GTM groups doubling their pipeline whereas protecting the precise headcount and advertising finances—that is the innate high quality or signal of a mission-critical software program product transition.
And we’ve seen Hippo Video turn out to be that by convincing people who movies are the one method to instill belief, authenticity, and, most significantly, the “human” think about an in any other case robotic and tone-deaf setting between sellers and patrons.
The wave of video adoption for various use circumstances was fuelled by the post-pandemic setting however sustained by the true worth it could add.
Nevertheless, customer-facing groups struggled to scale video creation, personalization, and distribution as they have been time-consuming and took numerous effort and sources. It led to a video scalability problem.
The Scalability Problem
Now we have noticed gross sales groups being selective of their video creation efforts and limiting their video outreach to only some contact factors and high-end offers, regardless of the evident outcomes pushed by movies.
It was comprehensible, contemplating the effort and time concerned in making gross sales movies. Provided that there was a means round it. There’s!
Video Scalability Pushed by AI and Automation
Hippo Video has made video creation at scale simpler than typing an e-mail by introducing options like Video Workflows, Humanize AI, AI Editor, Teleprompter, Custom-made Gross sales Pages, and Video Interactive Parts in 2022.
These options have solved video scalability points and adoption challenges confronted by gross sales groups.
To not point out considerably lowering the effort and time required to create hyper-personalized movies. To place it into perspective, create 100s of hyper-personalized movies within the time it takes to create 1.
- Create Movies at Scale – Pre-built video flows that will help you reuse pre-made movies in your library, contextualize and ship at scale for every use case and touch-points.
- Ship Hyper-personalized Movies at Scale – AI-powered video creation to assist groups create 100s of hyper-personalized movies at scale.
- Interactive Video Parts – With the benefit of together with interactive components like CTAs, assembly hyperlinks, and varieties, gross sales groups can enhance their conferences by 2X.
- Elevated Video Adoption – By making the platform feature-loaded and straightforward to make use of, Hippo Video has succeeded in enabling customers to create movies that improve viewer engagement.
That’s how we went on to turn out to be the Momentum Chief, Class Chief, and Excessive Performer in Winter, Summer time, and Fall stories launched by G2.
Taking the Street Much less Traveled
The yr 2022 turned out to be a litmus check for startups of many classes, and I really feel it’s a great factor that occurred.
It revealed the bottom actuality of the market that simply skilled a digital revolution triggered by the pandemic.
The previous two years have remodeled video for enterprise platforms from a nice-to-have product to a mission-critical product that drives huge worth. And, I’m glad Hippo Video is main the transition.
The yr 2022 has additionally revealed that the bling of developments is momentary and solely the product that exhibits actual worth, will increase consumer adoption and solves scalability can stand the check of time.
Hippo Video has addressed these challenges serving to the gross sales, help, and advertising groups of Mid-market and Enterprise corporations from the Fortune 500s.
The Future Forward
Amid the scare of financial downturn and halted funding, 2023 can be much more difficult. However we consider each problem is a chance in disguise if you’re ready sufficient. We’re!
With new aspirations in thoughts and elevated motivation, we, as a group, are welcoming the brand new yr with new targets and desires.
And I want you all a really completely happy and affluent new yr!
