Rap Genius returns to Google after hyperlink penalty
In 2014, 10 days after being penalized for “unnatural hyperlinks” that it helped create, lyrics web site Rap Genius returned to Google’s search outcomes.
On Dec. 24, 2013, Google confirmed it was wanting into an “affiliate” program Rap Genius created to be able to get unnatural hyperlinks pointing to their web site. By the subsequent morning, Google formally penalized Rap Genius for hyperlink schemes.
Anybody looking out Google for [rap genius] wouldn’t discover rapgenius.com on Web page 1. Nonetheless, there have been hyperlinks to their Twitter account, Fb web page, Wikipedia profile and tales like this about them being penalized by Google.
The results of the penalty: a 92% drop in search visibility.
Stated Rap Genius:
We effed up, different lyrics websites are nearly undoubtedly doing worse stuff, and we’ll cease. We’d love for Google to take a better take a look at the entire lyrics search panorama and see whether or not it might make adjustments that will enhance lyric search outcomes.
– Rap Genius
Learn all about it in Rap Genius Again In Google After 10 Day Penalty, Ranks For Its Identify However What About Lyrics?
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In regards to the writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about web optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
