Perhaps you’ve been tremendous busy. Perhaps you’ve simply had a little bit of author’s block currently. Regardless of the case, you want content material, however you simply don’t have the time or power to create one thing from scratch.
Excellent news: Chances are you’ll have already got an enormous quantity of content material you may already use, with a little bit of inventive repurposing. Right here’s establish these assets and switch them into one thing new that your audiences will love.
- Flip video into phrases
Have a improbable video of your CEO talking at a city corridor or occasion? Transcribe it your self, or use an automatic transcription service like Otter.ai, and also you’ll wind up with an overview for a thought management piece or an intranet publish. This may also be completed with buyer or worker testimonials. Phrases are phrases, in spite of everything, and it’s easy sufficient to translate them from one format into the following — do that trick with podcasts, too.
Equally, you may flip one other written piece right into a video. Hop in entrance of a digital camera and description a previous article, recap a previous occasion or ask an worker to inform a narrative.
- Flip the format
The identical idea can work even when we’re shifting from one written kind to a different.
Say you might have a beautiful conventional article that’s carried out nicely for you up to now. That data remains to be good, and also you might be able to resurface it to a completely new viewers with a couple of little tweaks. Attempt turning that basic article right into a listicle (like this one!). Or an infographic. Or a LinkedIn publish.
Now, do remember: Should you depend on search engine optimization for visitors, you’ll need to make certain it isn’t a precise duplicate. Add some new data, change a couple of issues round, re-word a couple of gadgets. Google desires authentic content material. Nevertheless, in case you’re principally engaged on an intranet, e-mail marketing campaign or different medium that doesn’t want search, there’s much less strain to completely overhaul.
- Do a content material roundup
At all times a basic for the end-of-the-year doldrums, yow will discover your hottest content material from the final month/yr/all time and repurpose it right into a biggest hits package deal. Pop on an intro explaining what you’re doing, add your hyperlinks and a fast description of every, add a little bit kicker and also you’re completed. Folks like the concept that they’re getting the easiest of one thing, that somebody has gone to the work of curating for high quality in order that they don’t must.
- Convey again content material wholesale
Even easier than a roundup is, there are occasions when it’s OK to republish content material again in its entirety. You’ll see this method on PR Each day the week between Christmas and New 12 months’s as we convey again our hottest content material of the yr, one for every day. We’ll add a tag within the headline and a topper in every article making it clear that this can be a “better of” article, not new content material.
This is usually a easy technique to not overtax your self at a time when your workplaces are closed (completely satisfied holidays!), whereas nonetheless offering data topeople who’re nonetheless working and would possibly need some high quality content material as they set themselves up for fulfillment in 2023.
Whichever approach you employ, simply keep in mind that most content material shouldn’t be single use. With a little bit of creativity and transparency, you may give outdated new life.
Allison Carter is govt editor of PR Each day. Observe her on Twitter or LinkedIn.
