New video promoting resolution provides native integration with Salesforce platform
Kitchener, Ontario – September 15, 2015 –Vidyard, the main platform for video advertising and video analytics, in the present day introduced Vidyard for Gross sales, a brand new video promoting resolution that helps B2B gross sales groups prospect and promote with video content material and use viewer analytics to higher perceive their consumers and shut extra offers.
Video has emerged as the best content material medium for attracting, educating, and changing potential consumers, however till now its use has been primarily restricted to advertising groups as a method to construct model consciousness and higher interact web site guests. By making it easy for any gross sales rep or options engineer to entry current video content material, create new movies, compile customized playlists, share them immediately with clients and prospects, and observe who’s watching which content material, Vidyard for Gross sales now makes video an accessible and highly effective instrument for advancing buyer relationships and boosting gross sales effectiveness.
“Entrepreneurs are already realizing the advantages of on-line video content material as a greater method to interact audiences, however there’s an enormous untapped alternative for video in B2B gross sales to not solely construct higher relationships and shut extra offers however to do it extra effectively than ever,” mentioned Michael Litt, CEO and co-founder of Vidyard. “On-demand video is the salesperson that by no means sleeps, and we’re excited to interrupt down the obstacles to adoption to assist gross sales groups understand the complete potential of video as a vital instrument for prospecting, promoting and buyer success.”
Report, Share, Personalize and Monitor
For everybody from Gross sales Growth Representatives (SDRs) to Account Executives (AEs) to Buyer Success Managers (CSMs), Vidyard for Gross sales helps to enhance effectiveness and effectivity all through the gross sales cycle with the next capabilities:
- Centralized entry to all of your movies: With centralized asset administration and integration with YouTube channels from each cellular and desktop, anybody in gross sales can simply discover and share high performing movies from throughout the corporate whether or not public-facing advertising movies, personal product demonstrations, and even customized ”selfie” movies recorded by gross sales.
- Simply report new video content material: Have to report a brand new video? No downside. Shortly report, add and privately share new movies utilizing your webcam or cellular system, or simply flip a PowerPoint presentation right into a narrated video with Vidyard Studio.
- Video personalization: Get your viewers’s consideration with 1-to-1 personalised movies. With the clicking of a button, seamlessly add the recipient’s title, firm emblem or different distinctive content material into the video itself to extend engagement and conversion charges.
- Non-public video sharing and viewer monitoring: Securely share particular person movies or customized playlists and observe who watched, how lengthy they remained engaged and which components they skipped or replayed to assemble highly effective buyer insights.
- Native integration with CRM and advertising instruments: Vidyard’s integrations with main gross sales and advertising clouds make it a snap to report, share, and observe engagement in movies from contained in the instruments they’re already utilizing day by day.
Absolutely Built-in with Salesforce
Vidyard for Gross sales can work in a standalone vogue, or as a local resolution throughout the Salesforce platform. Vidyard’s deep integrations with Salesforce Gross sales Cloud, Advertising and marketing Cloud, Chatter, Group Cloud and Salesforce1 Cell allow gross sales groups to report, entry, share, personalize and observe engagement in video content material all from inside their current Salesforce functions. Along with bettering gross sales effectiveness, Vidyard for Gross sales additionally allows gross sales leaders and enterprise executives to trace the ROI on video content material to determine which property are serving to to generate essentially the most pipeline and income, and which reps are utilizing them successfully.
Vidyard will probably be demonstrating the Vidyard for Gross sales resolution this week at Dreamforce 2015 at sales space N2004 in Moscone Heart North. For extra data on Vidyard for Gross sales, please go to www.vidyard.com/gross sales and www.vidyard.com/salesforce.
About Vidyard
Vidyard (Twitter: @Vidyard) is the business’s main video advertising platform that helps entrepreneurs drive outcomes and ROI with on-line video content material. With Vidyard, clients can add video to their web sites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize search engine hits, seize leads, and model their participant skins all from one place. Vidyard integrates with key advertising automation and CRM instruments to ship user-level video engagement information, turning views into gross sales.
Media Contact:
Tyler Lessard
Cellphone: (226) 220-5351
press@vidyard.com
