Collection C financing led by Battery Ventures will assist Vidyard additional innovate in video analytics and buyer insights throughout all aspects of a enterprise.
KITCHENER, Ontario – January 26, 2016 – Vidyard, the video platform that helps companies flip viewers into clients, immediately introduced it has closed a $35 million (USD) Collection C financing led by Battery Ventures with participation from present buyers Bessemer Enterprise Companions, Salesforce Ventures, OMERS Ventures, iNovia Capital and SoftTech VC. The corporate will use the funds to develop new merchandise to assist companies develop their use of video for buyer engagement and faucet into the digital physique language of on-line audiences.
Video is without doubt one of the hottest tendencies in digital advertising and marketing, now accounting for 64 % of all Web site visitors. Cisco predicts that quantity to rise to 80 % by 2019. In April, Fb shared that greater than 4 billion movies had been performed every day on its platform alone, and by September that quantity had doubled to 8 billion. In B2B markets, over 90 %of companies say video is turning into extra necessary, 69 % are rising investments in video this yr, and 80 % at the moment are dedicating in-house sources to video manufacturing. Vidyard – whose video platform helps advertising and marketing and gross sales groups enhance engagement of their video content material, monitor particular person viewing actions, and report on video ROI – noticed exponential development in market demand and utilization of its platform in 2015.
“Video is revolutionizing advertising and marketing, and Vidyard is clearly innovating on this house,” mentioned Michael Brown, common associate at Battery Ventures. “We’re satisfied that video is not going to solely develop as a strategic platform for advertising and marketing and gross sales, but additionally as a essential answer for different enterprise features throughout each trade. Vidyard will help companies notice the complete potential of video, not simply as a content material medium, however as an unimaginable supply of enterprise analytics and buyer perception.”
Brown will be part of Vidyard’s board of administrators.
Buyer Success Fuels Progress of Video Platform Market
In 2015, for the second yr in a row, Vidyard’s income tripled and its variety of staff doubled. Participation in its annual Area Camp video advertising and marketing summit tripled year-over-year, and its rising base of consumers now contains:
- 24 of the highest 100 world software program firms (supply)
- Greater than 500 companies utilizing video analytics inside advertising and marketing automation and gross sales clouds
- World leaders together with Honeywell, Lenovo, LinkedIn, Cision, BMC Software program, Citibank and MongoDB
“Video represents a large alternative for companies to drive larger engagement with their message and to make use of second-by-second viewing knowledge to grasp the digital physique language of potential consumers,” mentioned Michael Litt, CEO and co-founder of Vidyard. “We’re excited to assist our clients develop their use of video content material and analytics throughout each side of their companies, and we’re thrilled by the outcomes they’re seeing day-after-day within the area.”
Vidyard clients have now used video content material and viewer engagement knowledge to:
- Establish greater than 35 million new enterprise leads
- Faucet into the digital physique language of greater than 200 million consumers
- Increase engagement in advertising and marketing and gross sales campaigns by greater than 500 %
“Actual energy in fashionable advertising and marketing comes from understanding digital shopping for indicators and utilizing them to attach with the suitable message on the proper time,” mentioned Meagen Eisenberg, CMO at MongoDB, a Vidyard buyer. “With the power to trace, proper all the way down to the second, how lengthy a purchaser engages in a message, we are able to achieve speedy perception into what they’re involved in and the place they’re within the shopping for journey. Utilizing precise engagement knowledge to detect shopping for indicators is a really highly effective idea, and one which units the bar for the place advertising and marketing is heading.”
Product Innovation Drives Video ROI
The financing comes only one yr after Vidyard raised an $18 million Collection B financing led by Bessemer Enterprise Companions. Up to now, Vidyard has raised greater than $60 million. Along with report development, 2015 noticed Vidyard’s acquisition of Change Merge and expanded product choices together with:
- Enhanced integrations with Marketo, Oracle Advertising and marketing Cloud, Act-On, Adobe Advertising and marketing Cloud, and Salesforce
- Vidyard for Gross sales for prospecting, educating and promoting with customized movies and video analytics
- Customized Video for 1:1 personalization of selling and gross sales movies
- Vidyard Dwell for stay streaming with built-in viewer monitoring and lead technology instruments
- Vidyard for Salesforce Group Cloud for video-based collaboration and coaching
Vidyard joins different marketing-technology firms that Battery has funded, reminiscent of ExactTarget, Bluekai, FreeWheel, Marketo, Neolane and Omniture.*
To be taught extra about Vidyard, please go to www.vidyard.com.
*For a full listing of all Battery investments and exits, please click on right here.
About Vidyard
Vidyard (Twitter: @Vidyard) is the trade’s main video platform for enterprise that helps advertising and marketing and gross sales groups generate extra pipeline and ROI with on-line video content material. With Vidyard, companies can leverage video as an built-in a part of advertising and marketing and gross sales applications, and video analytics for buyer insights and video ROI reporting. Vidyard powers video advertising and marketing and video promoting applications for twenty-four of the highest 100 software program firms on the earth.
About Battery Ventures
Battery strives to spend money on cutting-edge, category-defining companies in markets together with software program and companies, Net infrastructure, e-commerce, digital media and industrial applied sciences. Based in 1983, the agency backs firms at levels starting from seed to personal fairness and invests globally from places of work in Boston, the San Francisco Bay Space and Israel. Observe the agency on Twitter @BatteryVentures, go to our web site atwww.battery.comand discover a full listing of Battery’s portfolio firmsright here.
Media Contact:
Brad Hem
Telephone: (281) 543-0669
press@vidyard.com
