New answer brings Vidyard’s industry-leading video analytics, viewer engagement knowledge and video personalization to Adobe Advertising and marketing Cloud
KITCHENER, Ontario –March 22, 2016–Vidyard, the main video advertising and marketing and video analytics platform for enterprise, at the moment introduced a brand new suite of integrations with Adobe Advertising and marketing Cloud to assist the businesses’ shared prospects broaden their use of video content material and viewers engagement analytics to draw, interact, qualify and convert extra prospects.
Via the brand new integration, Vidyard customers can now simply embed movies throughout their digital properties utilizing drag-and-drop elements inside Adobe Expertise Supervisor whereas monitoring detailed video efficiency knowledge and viewers engagement insights inside Adobe Analytics. Clients may leverage Vidyard’s new Customized Video answer for delivering personalised video experiences for every particular person viewer by seamlessly weaving their title, firm title, firm emblem or different distinctive content material immediately into the video itself.
“Our prospects are utilizing video content material to have interaction and convert their audiences at each stage of the shopping for journey, and lots of of them now have hundreds of movies throughout disparate digital properties,” mentioned Devon Galloway, CTO at Vidyard. “Our new integrations with Adobe Advertising and marketing Cloud will assist these companies scale using video throughout their digital packages and to leverage distinctive viewers engagement insights to optimize their efficiency and make smarter choices.”
Though it is very important present quite a lot of content material all through the gross sales cycle, video is rising as probably the most highly effective medium to drive elevated engagement and conversion charges. In a 2015 survey by analysis agency Demand Metric, greater than 70 p.c of entrepreneurs reported that video converts higher than different content material sorts, however lower than 10 p.c are utilizing video analytics to assist qualify leads and enhance the outcomes of demand technology packages.
“Vidyard has confirmed to be a strong answer for managing our rising video library, monitoring the engagement of every particular person viewer, and creating distinctive personalised video experiences that assist seize individuals’s consideration,” mentioned Michael Ballard, senior supervisor of digital advertising and marketing at Lenovo. “The brand new integration with Adobe Advertising and marketing Cloud will assist us scale our video advertising and marketing packages in an environment friendly and managed method whereas accessing the insights and intelligence we have to make higher choices on the content material we’re producing.”
The skyrocketing development of on-line video has created huge alternatives for entrepreneurs, however the simplest approach to get worth out of a video advertising and marketing program is to combine video analytics and viewers viewing knowledge with different advertising and marketing instruments the place it may be seen in context and made actionable. For instance, merely realizing {that a} explicit prospect watched a video to the top is considerably attention-grabbing, however the info turns into extra helpful when put within the advertising and marketing cloud and seen within the context of all the opposite interactions that particular person has had with the seller. That could be a crucial step to serving to entrepreneurs prioritize leads and transfer them by the shopping for journey.
To study extra about Vidyard’s integration with Adobe Advertising and marketing Cloud, go to us at Kiosk #29 within the Innovation Showcase at Adobe Summit or take a look at this hyperlink: www.vidyard.com/press-releases/vidyard-extends-partnership-with-adobe/
About Adobe Advertising and marketing Cloud
Adobe Advertising and marketing Cloud empowers firms to make use of huge knowledge to successfully attain and have interaction prospects and prospects with extremely personalised advertising and marketing content material throughout gadgets and digital contact factors. Eight tightly built-in Options supply entrepreneurs a whole set of selling applied sciences that target analytics, internet and app expertise administration, testing and focusing on, promoting, viewers administration, video, social engagement and marketing campaign orchestration. The tie-in with Adobe Inventive Cloud makes it straightforward to shortly activate inventive belongings throughout all advertising and marketing channels. Hundreds of manufacturers worldwide together with two thirds of Fortune 50 firms depend on Adobe Advertising and marketing Cloud.
About Vidyard
Vidyard (Twitter: @Vidyard) is the {industry}’s main video advertising and marketing platform that helps entrepreneurs drive outcomes and ROI with on-line video content material. With Vidyard, prospects can add video to their web sites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize search engine hits, seize leads, and model their participant skins all from one place. Vidyard integrates with key advertising and marketing automation and CRM instruments to ship user-level video engagement knowledge, turning views into gross sales.
Media Contact:
Brad Hem
Telephone: (281) 543-0669
press@vidyard.com
