Vidyard Interact makes it simple to ship movies natively from Gmail and Outlook and perceive the digital physique language of viewers
NEW YORK, New York – SALES MACHINE 2016 – June 15, 2016 – Vidyard, the video intelligence platform for enterprise, right now launched Vidyard Interact – a brand new suite of instruments that extends the facility of video past advertising and marketing to gross sales, help, buyer success and different groups throughout the group.
With Vidyard Interact, buyer dealing with groups can now entry, report and ship video content material instantly from Gmail and Microsoft Outlook as simply as attaching a PDF to an electronic mail. When the recipient clicks play, Vidyard Interact notifies the sender what was watched, how lengthy they considered it and which components they skipped or replayed. With these insights into the viewer’s digital physique language, customers can acquire new intelligence on which clients and prospects are most engaged of their message and which matters are holding their consideration.
“Video is the simplest technique to join with fashionable B2B patrons, and it might additionally provide unbelievable perception into the pursuits and intent of every particular person viewer,” stated Michael Litt, co-founder and CEO of Vidyard. “Regardless of its success as a strategic advertising and marketing device, video stays an untapped useful resource for serving to gross sales reps shut extra offers or constructing higher relationships with present purchasers. We’re addressing this head-on by making it easy for customer-facing groups to share key video belongings from proper inside their inbox and use viewer engagement knowledge to higher perceive their viewers.”
In the present day’s customer-facing groups are searching for new methods to seize and preserve the eye spans of their goal audiences. Entrepreneurs have already seen video’s capacity to spice up click-through charges by 27 p.c, improve web page conversion by 34 p.c and improve on-page engagement. However whereas video advertising and marketing effectiveness is growing for 91 p.c of firms, fewer than one-third of gross sales organizations are utilizing video content material successfully to affect offers. That is largely attributed to how difficult it’s for gross sales reps to seek out, entry and make the most of video belongings of their prospecting and promoting workflows.
Vidyard already helps advertising and marketing groups handle, optimize and analyze their video content material and on-line viewers at scale. Now, with Vidyard Interact and its new integrations with Gmail and Outlook, Vidyard is empowering anybody throughout the group to leverage video content material for one-to-one prospecting and communications.
- Gross sales reps can increase conversion charges by prospecting with video and specializing in probably the most engaged prospects;
- Gross sales Enablement can higher educate gross sales groups on new merchandise and make one of the best advertising and marketing movies extra accessible to the gross sales crew;
- Help repscan shut instances quicker by sending one of the best how-to and coaching movies whereas studying which content material is finest resonating with clients;
- Buyer successgroups can construct stronger relationships with purchasers by utilizing video content material to carry a face to their model.
With Vidyard Interact, it’s simple to create, ship and observe video with intelligence on viewership.
- Ship:Simply entry, report and ship movies from inside Gmail or Outlook as simply as attaching a PDF;
- Watch:Movies routinely play again on devoted branded sharing pages, so there isn’t a must submit to YouTube or add to a particular web site;
- Alert:Obtain electronic mail notification as quickly because the viewer watches the video and get particulars on how lengthy they engaged;
- Act:Click on into that contact to view their full viewing historical past inside Vidyard Contact Middle.
For patrons utilizing Salesforce, all video viewing knowledge can be pushed instantly into particular person lead and phone information for centralized monitoring and ROI reporting.
Pricing & Availability
- Vidyard Interact help for Gmail is on the market right now. Integration with Microsoft Outlook will probably be accessible later in June 2016.
- Vidyard Interact is bought underneath a per seat license mannequin.
Extra Info
About Vidyard
Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps companies drive extra income by way of the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive higher engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. International leaders corresponding to Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.
Media Contact:
Brad Hem
Cellphone: (281) 543-0669
press@vidyard.com
