It was one other regular night time on Twitter, with Elon Musk banning a number of outstanding tech journalists who’ve coated him critically and collaborating in a weird Twitter Areas occasion.
You understand, commonplace Thursday stuff.
The accounts belonging to CNN’s Donie O’Sullivan, The New York Instances’ Ryan Mac, The Washington Submit’s Drew Harwell and different journalists who’ve coated Musk aggressively in latest weeks had been all abruptly completely suspended. The account of progressive unbiased journalist Aaron Rupar was additionally banned.
Neither Musk nor Twitter responded to CNN’s request for remark and the platform didn’t formally (say) why the journalists had been exiled from the platform.
However, in a collection of sporadic tweets, Musk claimed that the journalists had violated his new “doxxing” coverage by sharing his “precise real-time” location, amounting to what he described as “assassination coordinates.” Not one of the banned journalists appeared to have shared Musk’s exact real-time location.
Musk claimed that the journalists doxxed him, however that isn’t what occurred. They both reported on or shared hyperlinks to the now-banned ElonJets Twitter account, which shared flight info for personal jets for Musk (in addition to different billionaires and authorities entities on different accounts). The knowledge the accounts shared is a matter of public document, and Musk had beforehand mentioned that permitting the account to function proved his dedication to free speech.
Musk appeared briefly on a Twitter House hosted by a BuzzFeed reporter to defend himself. “You’re only a Twitter citizen. So no particular remedy,” Musk mentioned. “You dox, you get suspended, finish of story.”
He left the House whereas the reporter tried to ask him a query. Shortly after, the House went black and was compelled to finish.
Why it issues: It’s Musk’s social community. He has the precise to do what he needs with it. However the lack of constant moderation – which has seen accounts owned by white nationalists introduced again after breaking of guidelines – and his abandoning of the free speech rules he mentioned motivated his buy are regarding to any model nonetheless utilizing the platform.
SKYY Vodka needs to pay on your marriage ceremony
SKYY Vodka is taking a spirited social media strategy to supporting LGBTQ marriage, linking its self-proclaimed progressive heritage to California roots and providing to foot the invoice for 100 weddings primarily based on an Instagram sweepstakes contest for people utilizing their #SKYYSAYSIDO hashtag. This isn’t their first foray down the rainbow aisle — they championed a “Toast to Marriage” marketing campaign in 2015 in the course of the leadup to the Supreme Court docket’s Freedom to Marry determination, which featured an look from then-VP Joe Biden.
From Advertising Dive:
Executed in partnership with NYC Pleasure, the “Skyy Says I Do” marketing campaign asks {couples} to submit an image of themselves toasting marriage equality with the @SKYYVodka tag and #SKYYSaysIDo hashtag on Instagram for an opportunity to qualify.
The Campari Group spirits marketer can be opening a pop-up chapel in New York Metropolis at The Mezzanine occasion house on Dec. 19 for these trying to be wed. Registration for the expertise, which incorporates an officiant, photographer and cocktails, is obtainable on-line.
Why it issues: That is no pie-in-the-sky(y) notion — manufacturers actually do wish to join with individuals’s actual lives lately, particularly for high-stakes, high-visibility moments like weddings. SKYY isn’t the primary chapel-thirsty org on the market, both. You may guide $777 Taco Bell weddings (4 hour discover required, sorry to spontaneous betrotheds) at their Vegas Cantina chapel, full with sauce-packet bouquet and bow-tie, or within the metaverse at their Decentraland chapel full with NFT wearables.
SKYY’s present effort aligns with the bipartisan Respect for Marriage Act that Biden signed this weekr. PR execs, take be aware: public LGBTQ+ assist will likely be particularly resonant with audiences in 2023.
TikTok and teenage ladies: the potential for hurt
A brand new research from the Middle for Countering Digital Hate (CCDH) finds that TikTok wreaks havoc on the psychological well being of adlescent ladies.
From Quick Firm:
At present, two-thirds of American youngsters are on TikTok, for a median of 80 minutes per day. CCDH says commonplace accounts had been uncovered to extra pro-eating dysfunction or self-harm content material each 3.5 minutes—that’s, 23 each day exposures for the common TikToker. Weak accounts had been proven 12 instances extra dangerous content material, nevertheless. Whereas commonplace accounts noticed a complete of six pro-suicide movies (or 1.5 apiece, unfold over half-hour), the susceptible accounts had been bombarded with one other each 97 seconds.
Why it issues: That social media may be extraordinarily laborious on younger individuals (particularly ladies) has been well-documented — reducing life satisfaction, affecting physique picture, rising the danger for dying by suicide and extra. However not everybody agrees with the CCDH’s methodology on this research; for instance, Quick Firm reviews that they “lumped instructional and restoration materials in with adverse content material.”
And TikTok has taken some steps this yr to create a safer house, like banning content material that presents optimistic views on consuming issues and self-harm, or directing problematic hashtags like #anorexia and #thinspo to the Nationwide Consuming Dysfunction Affiliation helpline.
Within the meantime, right here’s hoping TikTok and different platforms take this information as one other sign that the general public is watching, and expects them to take motion. And as PR professionals, you may preserve your aspect of the road clear by avoiding the creation, posting or sharing of content material that creates a darker expertise for younger individuals.
When the pointedness is the purpose
The rise of meta (not that Meta, though they’re within the information tangling with the FTC) in promoting will get some digital ink in The Atlantic’s postmodern tackle promoting messaging. The take: advertisements are upfront about being advertisements lately as a result of it may be humorous to interrupt the fourth wall and since shoppers have change into too refined for the rest.
From The Atlantic:
Should you’ve watched sufficient TV over the previous few years (and I actually have), you’ll have seen the emergence of an odd new kind of business: the meta-commercial. As in, an commercial about commercials, a industrial that refers explicitly to the truth that it’s a industrial. Characters in these advertisements say issues like “Are we in a Wayfair industrial?” and “This have to be a State Farm industrial” and “You riffin’, or is that this a part of the industrial?” (It’s.)…
Why this issues. Persuasion and subtlety have their deserves—that’s why they’ve endured in communications and PR. However a part of the enjoyable is switching issues up. Should you haven’t tinkered with a meta or “all vibes” strategy in your messaging earlier than (or lately) problem your self to check out some framing that leans postmodern by way of self-awareness and being in on the breaking down of the fourth wall.
PR knowledge is to by no means get right into a squirting contest with a skunk as a result of you may’t win regardless of how a lot you squirt the skunk. Squirt not even good guys lest ye additionally get moistened. As a substitute squirt FOR the general public.
Look what occurs if Musk pronounces not simply that Twittter is strongly in opposition to doxing no matter that’s however in opposition to most cancers (or coronary heart illness, stroke or take your selection) so TWITTER IS DONATING A BILLION DOLLARS to kind the “Twitter Most cancers Remedy Institute” at Memorial Sloan Kettering Most cancers Middle or Weill Cornell Medical Middle or NYU Langone.
GOALS: (1) finish breast most cancers, (2) finish prostate most cancers, and (3) discover a most cancers vaccine.
COST: Twitter has been incomes properly over a billion a month and will save tens of billions worldwide from hostile authorities laws and fits. Would 80% of presidency individuals strongly oppose regs that would weaken a Twitter Anti-Most cancers Institute?
MEDIA COVERAGE: Would the press briefing—six world-famous medical doctors and two or three Twitter execs up there within the dais—get worldwide media protection for HOW medical doctors will strive saving over one million lives a yr?
Our nice PR companies could make this occur!
Surprisingly we will see on-line that Sloan Kettering already HAS a most cancers vaccine and is working to good higher ones. Sloan Kettering radiation in opposition to early stage lung most cancers has change into 95% profitable! Breast most cancers deaths at Memorial Sloan Kettering are plunging and with far fewer mastectomies!
PR knowledge tells us what could be a lot much less profitable for Musk and different besieged company leaders: getting squirted by skunks or by journalists named on this PR Every day report.