Going past e mail gates and surveys, Vidyard permits dynamic in-video content material akin to real-time pricing, social media updates and choose-your-own-adventure demos
KITCHENER, Ontario – September 28, 2016 –Vidyard, the video platform for enterprise, immediately launched its new interactive video participant, giving entrepreneurs, gross sales groups and others customers highly effective instruments to enhance viewer engagement.
Organizations that aren’t utilizing Vidyard’s new participant for his or her B2B video campaigns are restricted to annotating movies with small textual content packing containers in a nook of their video. With Vidyard’s superior annotations powered by HTML and JavaScript, the probabilities develop into almost infinite. Customers can add real-time pricing to movies in order that it’s at all times up-to-date, combine different providers akin to assist desk ticketing software program into video, overlay lead seize kinds and surveys, or insert a “purchase now” button immediately within the participant to transform prospects whereas their full consideration is on the services or products.
“Video in and of itself is already extra participating than different media, however while you add interactive options, the expertise turns into that a lot richer,” mentioned Michael Litt, CEO and co-founder of Vidyard. “Like personalization, interactivity pulls the viewer in to the content material and makes them a part of the story whereas offering deeper insights into what they need.”
Highly effective capabilities with Vidyard’s new interactive participant embody:
- Select Your Personal Journey: Information prospects on their very own distinctive viewing journey by permitting them to decide on which movies they want to see subsequent or directing them to extra sources like content material belongings and webpages.
- Lead Seize: Add a totally customizable kind to any a part of your video, and the knowledge entered and detailed analytics in regards to the viewer’s engagement will probably be pushed immediately into your Advertising Automation Platform.
- Calls to Motion: Flip an everyday video into a strong lead technology device with call-to-action occasions. Pop-out CTAs capitalize on the worth of an engaged viewer, and Closing CTAs for submit video actions akin to signing up for an occasion. Setting these up are straightforward with our WYSIWYG editor.
With its new superior annotations and interactive video capabilities, Vidyard continues its document of innovation within the video advertising trade. Vidyard is the one video platform supplier to supply superior interactive video, video personalization and viewers engagement insights totally built-in with main advertising automation, CRM and enterprise analytics options.
Try this instance of the brand new interactivity options:
About Vidyard
Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps companies drive extra income by means of the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. International leaders akin to Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into prospects.
Media Contact:
Brad Hem
Cellphone: (281) 543-0669
press@vidyard.com
