Boots has partnered with buy-now-pay-later firm Clearpay for a festive experiential pop-up at Westfield, London.
Named ‘Magnificence Unwrapped’ buyers will be capable of go to the pop-up from at this time till twenty third December.
Situated within the central atrium of the buying centre, the pop-up could have 3 zones to maintain company busy.
Designed to appear to be a gift, the expertise will provide company an opportunity to win magnificence prizes, get their nails achieved in a festive nail bar and be capable of declare £5 off £10 spent at Boots.
Grace Cost, Head of Model Expertise and Partnerships – Europe at Unibail-Rodamco-Westfield commented: “We’re delighted to be partnering with Boots and Clearpay and serving to them to create a memorable model second that buyers will get pleasure from.”
“Christmas is an extremely busy time and it’s this type of activation that basically helps manufacturers stand out and join with each new and current customers.”
The chemist and sweetness retailer shouldn’t be the one model popping up in Westfield. Lush may even be current with their ‘Lush Lounge’. This activation shall be providing buyers the possibility to click on and gather, order on-line and pattern merchandise. Company will be capable of uncover their new Christmas vary alongside their hottest merchandise.
