Seeking to additional its efforts in its pure-play shopper shift, McAfee has named Deirdre Findlay svp and chief advertising and marketing officer.
Findlay joins the net privateness and safety enterprise after almost three years at Condé Nast as international chief advertising and marketing officer and head of shopper income. In her new function, Findlay will oversee all worldwide advertising and marketing and communication efforts and report back to Greg Johnson, president and chief government officer at McAfee.
“My greatest precedence is diving into the class and shopper analysis to search out the alternatives and white area the place McAfee is uniquely suited to win,” Findlay informed Adweek.
