Snapchat’s Yr Finish Story gives customers personalised wrap ups to summarize their 12 months, together with a mostly-fluffy overview of 2022 Snap traits, from widespread Lenses like “Crying Face” to high tagged journey locations (King Abdulaziz Airport in Saudi Arabia was No. 1).
Why it issues: We had been most inquisitive about Snap’s stat that the variety of Tales with music greater than tripled this 12 months, a certain signal of TikTok’s rising affect within the social areas and a touch that different platforms, together with Instagram, are making an attempt to play catch up. Whether or not or not that’s music to your ears, maintain songs in thoughts when planning social posts for 2023.
Professional-LGBTQ firms fare higher with shoppers and staff
CNBC stories that outcomes from an Edelman international survey point out excellent news for firms with a pro-LGBTQ stance.
From CNBC:
Greater than 51% of U.S. staff who responded to a world survey performed by public relations agency Edelman from July to August mentioned they had been extra more likely to work for a pro-LGBTQ firm, in comparison with 11% who mentioned they had been much less possible.
In a separate Edelman survey fielded in Could, 34% of shoppers mentioned they had been extra possible to purchase from a model that expressed assist for LGBTQ rights, versus 19% who mentioned they had been much less possible.
LGBTQ advocacy group GLAAD partnered with Edelman to research the survey knowledge to assemble LGBTQ-specific insights. The survey responses got here from 1,000 shoppers and 1,000 employees within the U.S.
Different standout findings:
- Greater than half of People anticipate CEOs to assist form LGBTQ coverage
- Youthful shoppers take into account manufacturers pledging assist to LGBTQ communities to be extra related and relatable
Why it issues: As CNBC factors out, these findings distinction towards an increase in each anti-LGBTQ authorities coverage and violence in 2022, with greater than 300 anti-LGBTQ state legislature payments proposed. Taking a pro-LGBTQ stance is a part of a enterprise’s messaging, and communicators will help floor and relay that thread. Anticipate purpose-driven communication to be a significant factor for 2023, by the best way. You’ll be able to learn extra about our ideas on that from earlier this fall.
Layoffs deliberate for Washington Publish newsroom
Washington Publish writer Fred Ryan held a city corridor yesterday to announce impending 2023 layoffs, The Hill stories. Viewers members had questions, which Ryan declined to deal with earlier than hurrying from the room in footage that posted to social media.
From The Hill:
Kathy Baird, chief communications officer on the Publish, advised The Hill on Wednesday afternoon the corporate anticipates the approaching job cuts “will probably be a single digit proportion of our worker base, and we are going to finalize these plans over the approaching weeks.”
“The Washington Publish is evolving and remodeling to place our enterprise in the most effective place for future progress. We’re planning to direct our sources and put money into protection, merchandise, and other people in service of offering excessive worth to our subscribers and new audiences. Consequently, various positions will probably be eradicated,” Baird mentioned. “This won’t be a web discount in Publish headcount. Not too long ago, we now have made a few of the largest investments in The Publish’s historical past and 2023 will probably be one other 12 months of continued funding.”
Why it issues: WaPo’s acquired an eye fixed on the underside line — simply a few weeks in the past, it introduced the closure of its Sunday journal and accompanying job eliminations. Layoffs have cropped up elsewhere, too: CNN, BuzzFeed and Vox have all shed staff this month, and on the high of this week NPR introduced that they’re shuttering their summer season internship program. Studying the room, Vox printed a layoff information — and on Wednesday afternoon, Politico reporter Natalie Fertig tweeted that the group had simply introduced 150 new jobs for the following 12 months throughout their very own city corridor, advising people to keep watch over the roles web page. Right here’s hoping that these affected by the layoffs are capable of finding good work quickly.
Lastly…scurrying from the stage? Fred Ryan’s hasty exit was not look, an undignified instance of inside comms changing into dangerous PR. Do higher.
New bipartisan proposal to ban TikTok…once more
The nation’s 111 million lively TikTok customers in all probability don’t have to lose a lot sleep but, however Senator Marco Rubio of Florida has launched bipartisan laws to ban entry within the U.S. on account of monitoring issues.
From Social Media Immediately:
The invoice requires TikTok to be lower off fully within the US, to be able to keep away from sharing knowledge with ’America’s foremost adversary’, with TikTok probably appearing as a surveillance system for Chinese language spies.
It’s the most recent in a long-running collection of authorized challenges for the app, which, at one time, was nearly banned within the US fully underneath the course of former President Donald Trump.
That ban was primarily based on the identical issues, that the Chinese language-owned app may probably be monitoring data on US customers, and sharing it with the CCP, whereas there have additionally been ideas of algorithmic manipulation to seed pro-China sentiment, whereas additionally suppressing the other.
Why this issues. This isn’t the primary authorized problem to TikTok, and it gained’t be the final. Though TikTok stays an ideal communication device for PR professionals, bear in mind that a number of states have banned the app on authorities gadgets, together with Texas, Maryland, South Dakota, Alabama, Utah, and North Dakota. Whereas TikTok is at present the most well liked social community and one most communicators are clamoring to include into their methods, keep in mind that it may go away in a short time.
