Vidyard for SalesLoft helps trendy gross sales organizations improve their electronic mail response charges by as much as 8X via the usage of extremely partaking, custom-made, and customized video emails.
KITCHENER, Ontario – March 9, 2017 – Vidyard, the main video platform for enterprise, at this time pronounces the newest addition to their rising integration group: SalesLoft, the platform for modern-day gross sales engagement. With the Vidyard for SalesLoft integration, gross sales reps can simply document, share and monitor extremely partaking, customized movies from inside the SalesLoft platform. This makes incorporating video a easy and efficient addition to any trendy promoting technique, serving to to humanize the promoting course of and construct higher relationships with consumers. Vidyard’s integration group contains Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and extra.
As we speak’s prospects obtain tons of of emails a day, which makes it particularly troublesome for gross sales leaders to face out, get seen, and ebook conferences. By including a highly-engaging, customized video to gross sales emails, gross sales leaders can increase response charges by as much as 8X.
The Vidyard for SalesLoft integration helps gross sales reps monitor what every prospect watched, right down to the second, in order that they will attain out on the proper time with the proper message. Will probably be particularly useful for inside gross sales, discipline gross sales, and resolution consultants:
- Inside Gross sales: Humanize and actually personalize prospecting emails by recording a webcam video of your self or capturing a display recording of your prospect’s web site or LinkedIn profile within the background.
- Subject Gross sales: After your preliminary assembly, ship curated follow-up supplies like testimonial movies, demos, or marketing campaign movies, together with a personalised introduction. Not will offers be missed as a result of gross sales reps didn’t have entry to the precise content material on the proper time.
- Options Consultants: Construct and ship customized product demos utilizing display recordings or on-demand product movies.
“In 2017, essentially the most profitable gross sales groups perceive that personalization and response charges are intrinsically linked,” says Kyle Porter, CEO of SalesLoft. “Video gives gross sales groups a brand new approach to personalize gross sales communications in an genuine and pure approach. Vidyard for SalesLoft permits gross sales groups to rapidly document customized video messages as a part of a gross sales cadence – all in the identical time it takes to go away a voicemail.”
“It’s simple how efficient video may be on the subject of constructing robust relationships, particularly once you don’t have entry to fulfill a purchaser in particular person. As we speak, our gross sales staff makes use of video to get linked with potential consumers on a extra private degree through the gross sales cycle,” says Tonni Bennett, VP of gross sales at Terminus. “By incorporating video into their every day communications, our gross sales staff has seen a rise in appointments scheduled, and responses have been larger to post-demo summaries and walk-throughs of gross sales contracts. With video, communication is brief, candy, and most essential of all – human.”
“At a time when companies and types need to join with clients with authenticity, video permits gross sales groups to rehumanize promoting by rapidly speaking advanced concepts utilizing easy video messages,” says Michael Litt, CEO and co-founder of Vidyard. “Movies are simple for consumers to digest, and easy for gross sales reps to create. Nobody has to fret about spelling, grammar, or typos, they simply communicate into their webcams and share their ideas. This humanizes the data, brings it to life, and differentiates you from the competitors.”
Vidyard for SalesLoft continues to increase the facility of video throughout your complete enterprise, from gross sales, to advertising and marketing, to customer support and past. In January, Vidyard launched GoVideo for Groups, a business-class video-recording software that makes it simple for organizations to embrace the facility of video for customized communications. This comes after the corporate was additionally named a frontrunner in Forrester’s 2016 On-line Video Platforms For Gross sales And Advertising Wave Report.
Vidyard’s strong set of open APIs and extensions enable builders like SalesLoft numerous methods to construct the potential of video into merchandise and purposes – all underpinned by unmatched analytics on video content material and viewers.
Extra Info:
About Vidyard
Vidyard is the video platform for enterprise that helps organizations drive extra income via the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. International leaders comparable to Microsoft, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.
Media Contact:
Sandy Pell,
Sr. Supervisor, Company Communications
Vidyard
press@vidyard.com
Screenshots:
With Vidyard for SalesLoft, gross sales reps can add an attractive video thumbnail picture to their gross sales emails and electronic mail templates.
Document a personalised, customized video message inside SalesLoft – as quick as leaving a voicemail.
Compile movies from advertising and marketing and gross sales right into a customized video playlist, curated for prospects.
