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The right way to Ship Efficient Order Affirmation Emails [Examples + Template]


Order affirmation emails have a 65% open fee, the very best common open fee of all emails. Optimizing these emails is a positive option to get extra eyes in your model.

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Past brand-building, electronic mail confirmations deliver peace of thoughts to your valued prospects by verifying {that a} transaction in your web site was profitable. With out this affirmation, your prospects might really feel confused. The consequence is a shaky model expertise and probably a rise in inquiries on your customer support crew.

Let’s discover how one can optimize your affirmation emails with actionable examples and templates. On this article, you’ll discover:

Affirmation E-mail Finest Practices

Many affirmation emails are a part of a workflow. As soon as a buyer completes a transaction, an electronic mail mechanically comes out recapping what they purchased. Despite the fact that this electronic mail follows a proper construction, there are nonetheless greatest practices your model ought to implement.

As an example, it is important your order affirmation electronic mail be:

  • Cellular-friendly. Many recipients will verify their electronic mail on their telephones to see whether or not an order was processed.
  • Skim-able. Many shoppers are on-the-go and haven’t got time to learn dense textual content. When you’ve got essential supply data you want to incorporate, contemplate linking to it as a substitute of together with it within the physique textual content.
  • Offers an electronic mail and telephone variety of your buyer assist, in case the recipient’s order is inaccurate.
  • Outlines subsequent steps. That features when the shopper can anticipate an order to ship, or how the shopper can monitor their order.
  • Contains delivery handle, fee technique, and order quantity.
  • Presents upselling alternatives, like merchandise that complement their buy or upgraded plans to think about sooner or later.

Moreover, contemplate how one can embrace model voice in your textual content to domesticate buyer loyalty, notably with first-time prospects. You may also add hyperlinks to your social media accounts or weblog, so new prospects can discover different methods to interact together with your model.

10 Order Affirmation E-mail Examples

Earlier than you get began in your affirmation electronic mail, take inspiration from our round-up of the most effective electronic mail examples. Then, learn on for some templates that your crew can use.

1. Supply a subsequent step.

Email confirmation example from Uber.

Uber’s order affirmation emails are glossy, clear, and aesthetically pleasing. Their design makes use of huge textual content, loads of white area, and a blue call-to-action to incentivize the rider to “fee or tip” the motive force.

What we love: The e-mail is organized so the rider sees essentially the most vital data above-the-fold — a “thanks” adopted by the worth. The recipient solely must scroll in the event that they need to.

2. Affirm the acquisition.

Email confirmation example from JetBlue.

JetBlue’s order affirmation electronic mail opens with their enjoyable and intelligent slogan, “You are all set to jet.” This phrase instantly reassures the recipient that their order was efficiently processed.

Moreover, the textual content beneath the preliminary slogan guarantees the recipient “essentially the most legroom in coach, free wi-fi & leisure, and free snacks & drinks.” Despite the fact that the recipient has already paid, JetBlue makes use of the order affirmation electronic mail as one other alternative to domesticate stronger buyer loyalty.

What we love: Beneath the affirmation, JetBlue gives a easy “Handle journey” CTA, so the shopper can simply replace a seat project, add extras, or swap flights. Better of all, they’ve included a hyperlink to their cell app. Clients receiving order confirmations from JetBlue will want their app to entry their cell ticket, so it is a sensible technique for JetBlue to incorporate the app hyperlink.

3. Create a glossy design.

Email confirmation example from Hausera.

Hausera, an ecommerce website that sells kitchen and loo fixtures, does a superb job guaranteeing their order affirmation electronic mail is glossy, all whereas providing the recipient any data they might want. They begin with constructive messaging like “progress is a gorgeous factor” and “congratulations” to thank the shopper for his or her order.

Email confirmation example from Hausera.

What we love: Beneath the order abstract, they embrace useful CTAs akin to “Maintain Buying,” in addition to choices to both electronic mail, name, or stay chat with a assist rep. Whether or not a buyer has a problem with their order or just desires to proceed perusing Hausera, the ecommerce website ensures the shopper can discover the following steps from inside the order affirmation itself.

4. Put crucial particulars up high.

Email confirmation example from Tobi

Tobi’s order affirmation electronic mail is easy and simple. The ecommerce website presents two vital CTAs — “evaluation my order” and “contact buyer care” — inside the electronic mail itself. The recipient is ready to instantly verify and proper any data if their order would not look proper.

What we love: Tobi additionally successfully outlines their order course of inside the physique textual content of their electronic mail. They inform the shopper to ” enable as much as 2 enterprise days to course of and ship your order.” By together with this data of their electronic mail, Tobi ensures minimal outreach from prospects who’re questioning when their order will ship, or why they have not obtained delivery data already.

5. Say, Thanks!

Email confirmation example from BigStub

BigStub’s order affirmation electronic mail, whereas admittedly text-heavy, does a very good job offering the shopper with loads of vital data all through their electronic mail, together with a CTA to verify order standing, a telephone quantity to contact buyer assist, and a notice relating to supply particulars for the recipient’s ticket.

What we love: BigStub presents a $25 rebate inside the order affirmation electronic mail with enrollment in Nice Enjoyable. Even when the shopper would not apply for the rebate, the inclusion continues to be an efficient technique that permits BigStub to probably increase constructive model notion.

6. Make it shoppable.

Email confirmation example from JustBats

JustBats, an ecommerce website that sells baseball and softball tools, does a superb job of cross-selling different merchandise of their order affirmation emails. As an example, if you are going to buy a glove on their website, you will obtain an electronic mail with the next message — “You could have the glove, now get the bat.”

The remainder of the e-mail is designed to assist a consumer select a bat, with CTAs like “Store all bats” and “Store closeouts.” The e-mail additionally options useful assets to make sure the recipient is ready to discover the precise bat for his or her wants.

What we love: JustBats proves an order affirmation electronic mail will be an efficient alternative to counsel different related services or products, notably for the reason that order can assist you perceive the shopper’s wants. Within the above instance, a glove is a logical subsequent step for somebody who has simply bought a bat, and vice versa.

7. Be useful.

Email confirmation example from SoulCycle.

SoulCycle’s order affirmation electronic mail successfully gives all related data and demonstrates SoulCycle’s means to go above-and-beyond in customer support. As soon as they’ve outlined when, the place, and on which bike the shopper might be driving, SoulCycle consists of different helpful data together with the studio handle and a notice that sneakers and water might be supplied.

On the backside of their electronic mail, they ship a cheerful invitation that reads “Questions, considerations, or simply need to say whats up?” with each a telephone quantity and electronic mail if the recipient wants to succeed in buyer assist.

What we love: SoulCycle pays consideration to the language of their order affirmation electronic mail, and appears for areas the place they will add model voice.

8. Reinforce significant actions.

Check out the order affirmation obtained from Massachusetts’ Franklin Park Zoo upon a latest buy:

Email confirmation example from Franklin Park Zoo.

This electronic mail gives all the knowledge wanted, however it additionally makes the recipient be ok with the acquisition by letting them know that their cash was serving to assist conservation efforts.

9. Educate customers about new expertise.

Screenshot of Zoom’s email confirmation showing 3 core elements: payment details, getting started, and support.

Zoom’s affirmation electronic mail accommodates three components:

  • It confirms the acquisition.
  • It encourages the recipient to make use of the service by leaping with “schedule a gathering.”
  • For the recipients who is likely to be much less savvy, Zoom presents demos, webinars, and assist.

What we love: The glossy and minimal design underpins the convenience of use of Zoom’s assembly software program. The e-mail is well-designed with quite a lot of white area. This makes it straightforward to learn and attracts the attention to crucial parts just like the iconography representing assist and coaching alternatives.

10. Keep on model.

Screenshot of an ecommerce brand’s email confirmation shows good use of branded language like: ‘happy, healthy skin’ and ‘we hope you love your new skincare’

SKINICIAN makes use of a constant tone all through its affirmation electronic mail. The textual content on the high is pleasant and personable. It affirms the customer’s buy with “Pleased Wholesome Pores and skin is across the nook.” The intro ends with a pleasant “we hope you like your new skincare.”

What we love: On the high of the e-mail the recipient can take two actions: “View your order” or “Maintain procuring.” An efficient addition to this electronic mail is the “You saved £5.00,” which reminds the consumer of the worth of procuring at their website.

11 Order Affirmation E-mail Templates

Trying to craft the right affirmation electronic mail? Strive these electronic mail templates to create a affirmation sequence that serves your prospects and helps your model.

1. Educating Clients

order confirmation template, Thank you for your order. Please take a moment to review the details below.  Order Number: [order number] Order Date: [order date] Payment Date: [order payment] Now, let’s get you started with [product]. [Information on how to use the product.] Dig into some of the guides, webinars, and training materials, below. Contact customer support.What we love: This template offers the recipient all the things they should affirm their buy, then, it preempts their subsequent wants by providing instructional supplies.

Both the recipient will know what they should do subsequent, or they could recognize steering to get essentially the most out of their new buy.

This template additionally connects the model to the buyer. The addition of “Contact buyer assist” exhibits the model cares in regards to the consumer by giving quick access to assist.

2. Supporting Your Gross sales Funnel

confirmation email template, You’ve purchased [item]. Thank you for choosing us! Purchase date: [date of purchase] Order number: [order number] Amount: [cost of order] [Order status] [Add sections with related items to bring the buyer back into the shop.]

What we love: Shoppable electronic mail affirmation is prone to take your consumer again to the web site. Plus, it shares merchandise that the shopper is likely to be serious about.

3. Sharing model values.

Thank you for shopping with us today! Here are the details of your latest purchase: Purchase date: [date of purchase] Order number: [order number] Amount: [purchase cost] [Track My Order] [Add a “Did you know?” section taking the user to relevant pages on the website.]

What we love: Bear in mind, 65% of individuals open affirmation emails, and your purchaser may not know all the things about your model but. Informing your patrons about what units you except for the competitors can assist flip them into loyal prospects and model advocates.

4. Making the Purchaser Really feel Good

Hey [name], You’ve done something incredible today by donating [amount]. Thanks to your generosity we will be able to [what the donation money accomplishes]. It’s people like you who make a difference and we really appreciate it.

What we love: There’s nothing just like the affirmation that you simply’ve achieved a very good factor. With one thing like a donation you’ll be able to anticipate the donor to really feel good already, however they won’t recognize the size of their contribution. This electronic mail template helps to just do that, and it quietly reinforces precisely what the nonprofit is reaching.

5. Welcoming a Purchaser Into the Group

email confirmation template, Hey [name], You signed up for [subscription]. It’s great to have you! Here are the details. Subscription start date: 2022-12-14T12:00:00Z Subscription length: [time period] Amount: [cost] Payment date: [date of payment] Your subscription is active until 2022-12-14T12:00:00Z and will automatically renew. You’re now part of a [size] community, and we’re all here to [mission].  Why not head over and introduce yourself to the community? You’ll find threads and channels dedicated to introductions and our moderators are there to welcome you. Find us on [Slack link], [Facebook Group link], and [LinkedIn link].

What we love: The e-mail covers the main points of the acquisition and subscription on the high. It eliminates questions on computerized renewal and affirms that the choice is an efficient one by telling the recipient that others have subscribed too. Lastly, the e-mail goals to make the transition into the group straightforward by encouraging them to introduce themselves and the place to do it.

6. Reaffirming the Buy

Hello [name]! You’ve taken action today! Here's more about your order. Invoiced amount: [cost] Status: [paid or pending] Payment date: [date of payment] [Order details] You should be proud of the good work you’ve done today. By purchasing [service] you can expect. Got questions? Reach out to customer service.

What we love: There’s nothing like a fast affirmation of a very good determination. This electronic mail does that, however it additionally offers the explanations why the recipient will be blissful in regards to the determination by outlining the expectations. The customer support particulars on the finish are a pleasant addition, simply in case there are any nagging worries.

7. Confirming a Reserving

Dear [name], Thank you for choosing us for your upcoming visit. We can’t wait to meet you. Here’s confirmation of your booking: Booking number: [order number] Arrival date: 2022-12-14T12:00:00Z Nights: [number of nights] Room: [room number if applicable] Total rate: [nightly rate if applicable] Amount paid: [cost] Balance outstanding: [remaining balance if applicable] Before you arrive, there are a few things to note: [Provide specific instructions.] Here’s how to find us. [Detailed directions.] Any questions, don’t hesitate to pick up the phone and call us at [number].

What we love: This affirmation template gives all the following steps that the recipient must see their lodge or room reserving was successful. Moreover, the e-mail is advising the recipient on what they will do subsequent. That features protecting the situation and any particular directions the purchaser would possibly want to pay attention to.

8. Choosing Simplicity

Hello [name], Thanks for choosing us. Your order for [product/service] was successful. You can expect delivery in [number] business days. Order number: [order number] Payment received: [cost] [Track order status]What we love: Though simplistic, this affirmation electronic mail does all the things that it must. It’s appropriate for manufacturers who need to get to the purpose and ship all of the core data.

9. Encouraging Referrals

confirmation email template: Hello [name], It’s time to celebrate! Your order is being processed and will be with you in [number] business days. Your order details: Order number: [number] Order date: 2022-12-14T12:00:00Z Amount paid: [cost] Don’t forget! We offer 10% off your next order if you refer a friend. Just share your referral code [code] with a friend, and we’ll sort the rest!

What we love: The tone of this electronic mail template is pleasant and informative. On the finish, the model prompts the shopper to share with a good friend for 10% off their subsequent order. You’ll be able to reinforce this messaging in later emails too, which is particularly helpful when the order arrives.

10. Upselling

Hello [name], Please find the details of your order below. You’ll receive a shipping notification in 1-2 days. Your order details: Order number: [number] Order date: 2022-12-14T12:00:00Z Amount paid: [cost] Your items would look amazing with these accessories! [Related items] [Revise Your Order]

What we love: Equally to the JustBats and SKINICIAN examples above, this template is giving customers a possibility to return to the web site. The associated objects subsequent to a “revise your order” button are efficient. This CTA can encourage an upsell earlier than the order is totally processed.

11. Incentivize Motion

confirmation email template, Hey [name]! Your order is processed. Check out the order details below. Order number: [number] Order date: 2022-12-14T12:00:00Z Amount paid: [cost] [Review Order] Before you go, did you check out our sale ending in [hours/days]? It’s not too late, you can pick up [items] for up to 50% off. [Shop]

What we love: The notion of a soon-to-be-ending sale encourages customers to take motion. The store button makes viewing the sale objects straightforward.

Topic Line Templates

Searching for some fast inspiration for topic strains? Listed below are a number of in style choices that you need to use in your affirmation emails.

Word: Topic strains fluctuate primarily based on the kind of merchandise that’s on the market and the motion that has been accomplished.

Ecommerce Purchases

  • 🙌🏻 You probably did it!
  • Your buy is on its manner.
  • We’ve obtained your order!

E-mail Signal-ups

  • E-mail affirmation! You’re one click on away.
  • You’re nearly there! Verify your electronic mail.
  • Click on right here to verify your electronic mail.
  • Click on to hitch 10,110 subscribers.

Donations

  • Verify your electronic mail for entry.
  • You’re making a distinction.
  • You modified a life right this moment.
  • You’re superb! 💙 Thanks on your donation.

The right way to Create and Ship Order Affirmation Emails

There are many on-line websites with electronic mail templates that may assist you create affirmation emails.

As an example, you’ll be able to create an order affirmation electronic mail inside the HubSpot E-mail Advertising and marketing software totally free. You’ll be able to select a pre-made template and customise textual content, photographs, and total design. Or, you’ll be able to create an electronic mail from scratch.

This is an instance of an order affirmation electronic mail made with HubSpot’s electronic mail software.

Email confirmation email created using HubSpot’s email marketing tool.

There are many different order affirmation electronic mail templates out there via instruments akin to Stripo and Squarespace.

Alternatively, should you use an ecommerce web site builder like X-Cart, you need to use considered one of their electronic mail software add-ons to create your personal order affirmation electronic mail.

Order Affirmation Web page

Usually, when a buyer locations an order, they will see a affirmation web page earlier than they even obtain the affirmation electronic mail.

As an example, this is what you will see while you place an order on Amazon.

Amazon order confirmation page

Picture Supply

This web page is the place you are redirected while you click on the “Purchase” or “Buy” button and signifies that an electronic mail ought to be on its manner. A web based affirmation web page is a brief discover that tells your buyer that their transaction went via accurately. If a buyer would not see this web page, she or he will doubtless assume their transaction did not work.

Whenever you’re creating a web based affirmation web page, right here are some things you must embrace:

  • Messaging akin to “Success! Your order is confirmed”, in addition to a notice that the shopper ought to anticipate an electronic mail of their inbox quickly.
  • An order quantity, supply particulars, and order abstract (together with whole value).
  • Pictures of the services or products purchased.

Moreover, you would possibly embrace different related purchases on a buyer’s order affirmation web page. As an example, in the event that they’ve bought a blender in your website, maybe you need to present them a smoothie recipe guide on their order affirmation web page.

In the end, it is important to create order affirmation pages and emails. These particulars guarantee your buyer feels supported all through their complete purchaser’s journey.

Editor’s Word: This put up was initially printed in Aug. 2019 and has been up to date for comprehensiveness. 

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