Reddit has launched its 2022 Reddit Recap activation, which gives redditors with an summary of their exercise within the app all year long – type of like Spotify’s ‘Wrapped’, however for the subreddits that you just most frequent.
As defined by Reddit:
“Since its creation, Reddit Recap has aimed to present customers a novel and entertaining solution to look again in any respect the memorable occasions they’ve spent on the platform. This 12 months, Reddit Recap incorporates quite a lot of enjoyable and attention-grabbing stats which can be translated and localized for customers’ most well-liked languages, together with a abstract of time spent on the platform, content material customers have engaged with, and communities they seen or joined.”
Which you’ll or might not need to see. I imply, there are some questionable subbreddits – however actually, there’s a Reddit group for nearly something, and the recap gives some attention-grabbing perspective on what caught your eye, the place you spent your time, and which communities you have interaction with most.
“Logged-in redditors can click on on the Narwhal icon underneath their profile in our apps or the navigation bar on desktop to see their distinctive and customized expertise highlighting their 2022 Reddit journey.”
Reddit Recap will then present you a sequence of downloadable overview playing cards, with stats like:
- Are you group Cat or Canine?
- What was your most upvoted remark?
- Avatar outfit adjustments all year long
- r/place tiles positioned
And primarily based on all of this, Reddit can even present you different communities that you could be be eager about becoming a member of, so as to increase and improve your expertise within the app.
Lastly, you’re then given a Reddit superpower score, primarily based in your Reddit utilization (Uncommon, Epic, or Legendary), which is then displayed on a picture of your most up-to-date Reddit avatar, alongside along with your prime three most-visited communities.
You’ll be able to obtain your Reddit card to share with others, highlighting your Reddit persona in an attention-grabbing and fascinating method.
The playing cards really look fairly cool, and I can think about that numerous customers will share these off-platform. Very similar to Reddit’s NFT (however not NFT) venture, the corporate has obtained sense of what its group will have interaction with, which has helped it create extra attention-grabbing digital collectibles, like this, which work to solidify, and this case, have fun its group.
Along with this, Reddit’s additionally shared some key utilization insights for the 12 months, together with:
- Reddit was dwelling to greater than 100,000 lively communities all over the world
- Redditors created 430+ million posts, a 14% improve YoY
- As of November 20, we’ve seen 2.5+ billion complete feedback, a 7% improve YoY, and 24+ billion upvotes
Reddit engagement continues to rise, and whereas it did take a utilization hit again in 2020, when it moved to rid the platform of 1000’s of its most controversial communities, it’s now constructing a extra open, brand-friendly atmosphere.
Which is essential for the platform’s future, as a result of it wants to draw extra advert {dollars} so as to maximize its alternatives.
Reddit additionally notes that r/amitheasshole was the most-viewed group for 2022, whereas r/worldnews got here in at third on the checklist. That, in itself, gives a easy illustration of the spectrum of Reddit dialog subjects.
Whereas it may not see the identical general utilization as another apps, Reddit does have robust communities, full of extremely engaged and knowledgeable customers, who contribute to the broader sense of sharing and wholesome debate throughout the app.
If Twitter ultimately does come off the rails, it might be Reddit that sees essentially the most profit. It doesn’t have the identical real-time feed method, however Reddit communities are an awesome place to remain knowledgeable, and discover priceless connections to key sources of knowledge and perception, which might make it an interesting choice for Twitter cast-offs.
Both method, some attention-grabbing engagement stats, and an attention-grabbing activation to have fun the 12 months, which might assist Reddit increase consciousness and utilization.
