Automotive rental agency, The Hertz Company has named Wayne Davis as its govt vp and chief advertising and marketing officer, which is able to see him lead the advertising and marketing methods for its Greenback, Thrifty and Hertz manufacturers with a give attention to the expansion of electrical autos.
Taking over the put up from January 3, Davis will be a part of from GE Home equipment the place he has been main its premium Café model. Earlier than that, he held a number of roles inside GE Home equipment, together with senior model director for Haier & Hotpoint and industrial chief for GE Home equipment’ FirstBuild innovation hub, the place he led the launch of the Opal Nugget Ice Maker.
At Hertz, he will likely be accountable for the corporate’s advertising and marketing, charged with driving efficient model attain and buyer engagement, taking on from Laura C. Smith, who has held the function for the final two years and can proceed as evp, international gross sales and buyer expertise.
Smith has stuffed the function within the absence of a CMO since 2020 when the corporate went bankrupt throughout the Covid-19 pandemic when journey restrictions meant there was abruptly no demand for rental automobiles all over the world. It emerged from chapter the next summer season when demand picked up once more following the lifting of restrictions.
Based on a report from Reuters, Hertz intends to buy as much as 65,000 electrical autos over 5 years from Swedish EV maker Polestar to be made obtainable throughout Europe, North America and Australia.
In September, it was additionally reported that Hertz additionally intends to order as much as 175,000 electrical autos from Basic Motors because it strikes in direction of a zero emissions objective.
Stephen Scherr, the chief govt of Herz, stated: “Wayne’s brand-building expertise and experience in data-driven advertising and marketing analytics is a strong mixture, and I’m excited in regards to the imaginative and prescient he’ll deliver to Hertz as we rework our enterprise by way of electrification, shared mobility and a digital-first buyer expertise.”
Davis described Hertz as “an iconic model with limitless potential.”
He added: “I’m excited to get began with a gifted advertising and marketing staff to deliver much more breakthrough concepts to {the marketplace} and join Hertz with our shopper, company and rideshare clients.”
