Main gross sales acceleration platforms are turning to one-to-one video messaging powered by Vidyard to assist their clients ebook extra conferences and humanize the gross sales course of
WATERLOO, Ontario – November 28, 2018 –Vidyard, the main video platform for enterprise, in the present day pronounces that InsideSales.com and different main suppliers of gross sales engagement and gross sales prospecting options have built-in Vidyard GoVideo to energy one-to-one video messaging inside their platforms.
Recognized for ease of use in shortly capturing, sharing, internet hosting and monitoring personalised movies, Vidyard GoVideo, Vidyards’s flagship video messaging app, helps gross sales professionals develop extra pipeline by incorporating custom-made one-to-one video messages into each step of the shopper journey. These characteristic integrations and purposes be part of Vidyard’s flourishing Integrations Listing, a group of greater than 30 advertising and gross sales options that deliver the ability of video to a broad spectrum of platforms serving to gross sales, advertising, and buyer expertise professionals humanize enterprise communications with video.
These industry-leading gross sales organizations have turned to Vidyard to assist remedy buyer ache factors by means of using one-to-one, personalised movies which might be seamlessly constructed into their platforms:
- Autoklose: Gross sales professionals can automate their approach by means of the gross sales course of, closing extra offers quicker by sending video communication to their prime targets.
- Cognism: Assist gross sales groups attain over 400M enterprise professionals with customized personas, campaigns, gross sales sequences, and private video messaging with Prospector.
- FrontSpin: Allow gross sales reps to attach with 3x extra leads, streamline workflow with account-based playbooks, and improve engagement with personalised video emails.
- Groove.co: Assist gross sales groups enhance effectivity, get actionable insights, and drive income with private video messaging in each stage of the gross sales cycle.
- HubSpot: Create highly effective connections in any respect phases of the shopper journey with HubSpot Video – from producing results in closing offers to delighting clients.
- InsideSales.com: Speed up gross sales and enterprise progress with the one full-stack AI Gross sales platform powered by Collective Intelligence™ insights into billions of world B2B purchaser interactions. The InsideSales.com platform contains probably the most correct and compelling E mail Prospecting module that makes creating, concentrating on, and monitoring multi-recipient emails with video and attachments as simple and compelling as SnapChat and Instagram.
- Mixmax: Ship out gross sales emails that really get replies! Improve conversions with templates, sequences, and private video for outbound communications.
- PandaDoc: Create, ship, observe, and e-Signal client-facing paperwork now enhanced with video communication designed to win extra enterprise.
- Theta Lake: Improve video ROIs by streamlining compliance evaluate course of by means of automated danger detection, AI-assisted workflow, and compliant archiving.
- VanillaSoft: Serving to gross sales groups qualify and shut extra offers with VanillaSoft’s Gross sales Engagement platform and private video messaging.
Quota-Crushers Flip to Video to Stand Out: The Rise of Video Promoting
“There’s a rising chasm between purchaser expectations and conventional electronic mail outreach. Conditioned by social media apps like Instagram, fashionable consumers need well timed, knowledgeable, and personalised experiences,” says Gabe Larsen, Vice President of Progress for InsideSales.com. “At InsideSales.com, we’re remodeling the state of B2B gross sales prospecting with the world’s most correct and efficient electronic mail prospecting AI platform and we’re blissful to incorporate seamless video integration with options like Vidyard’s GoVideo. As a substitute of merely reporting electronic mail opens and clicks, we assist Gross sales perceive exactly when content material like video and different attachments are considered and by whom in order that they’ll reply on the proper second.”
Analysis reveals that utilizing video content material has a major constructive impression on each open and reply charges. Groups that use video get pleasure from a 16% bump in open charges and a outstanding 26% improve in replies. Information scientists concluded {that a} well-placed and timed video in a gross sales outreach is an undisputed value-add to gross sales cadences. Furthermore, emails containing a video despatched inside the 2nd and twentieth day of a cadence lead to considerably larger reply charges.
Video Transcends the Whole Group
With thousands and thousands of movies created by almost 500,000 customers, Vidyard GoVideo helps energy gross sales conversations as a result of it takes care of the heavy lifting, together with video seize, cloud-based video internet hosting, and encoding, video playback on devoted pages, video engagement monitoring and video view notifications. One-to-one movies are additionally exhibiting larger ranges of engagement than extra polished video content material as a result of it’s seen as genuine and due to this fact extra reliable.
“By additional extending the attain of Vidyard GoVideo to assist gross sales professionals, we’re making it extremely easy for any gross sales rep or options engineer to create private video messages, entry present video content material, and construct customized playlists for patrons and prospects, then share and observe video viewing knowledge inside present enterprise purposes,” says Michael Litt, CEO and Co-founder of Vidyard. “Together with our companions, we’re breaking down the limitations of video adoption and serving to gross sales groups understand the total potential of what video can add to their prospecting, promoting and buyer success efforts.”
At this time’s partnership announcement comes one 12 months after Vidyard expanded its Integration Listing companion ecosystem with the introduction of its Vidyard GoVideo companion app. With greater than 30 companion integrations and purposes, together with HubSpot Video, a totally built-in video answer made out there to HubSpot clients, Vidyard’s Integration Listing companions depend on Vidyard to energy built-in experiences for video internet hosting, video analytics, and personalised video messaging. Vidyard is dedicated to serving to enterprise professionals entry, create, share and observe their movies from inside the purposes they depend on daily.
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About Vidyard
Vidyard is the video platform for enterprise that helps organizations drive extra income by means of using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive larger engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. World leaders reminiscent of Honeywell, LinkedIn, Citibank and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.
Media Contact:
Sandy Pell, Senior Supervisor, Company Communications, Vidyard
press@vidyard.com
