Studying Time: 6 minutes
Texting has develop into the trendy customary for client communications.
Greater than eight in ten folks obtained textual content messages from a enterprise in 2020, and that quantity is just anticipated to extend.
Nevertheless, SMS isn’t all the time sufficient by itself. Prospects need interactions to be fast, concise, and customized, and entrepreneurs favor methods that scale back their phrase rely.
The most effective answer to each of those is MMS messages, notably GIFs—a graphics interchange format that sends shifting photographs to gadgets across the globe. Greater than 63% of individuals use GIFs persistently, facilitating stronger interactions with the companies they love.
GIFs might be made up of something—popular culture references, animations, shifting phrases—however their intent is all the time the identical: to speak. These animated photographs for textual content messages ship info and context at lightning velocity, typically sooner than phrases alone.
MMS messages containing GIFs empower ecommerce manufacturers to go the additional mile, answering questions, delivering worth, and including a contact of personalization for:
- Birthday greetings
- Cargo updates
- Returns and refunds
- Troubleshooting questions
- Deserted cart reminders
Following all finest practices, GIFs can permit your model to do extra with much less.
Right here’s the best way to textual content GIFs for the advantage of what you are promoting, together with when and why to make use of them inside your present methods.
When are you able to textual content GIFs and pictures?
Greater than 10 billion GIFs are despatched by means of Giphy each single day, and for good purpose. Not solely do MMS messages take away the constraints confronted by SMS, however manufacturers can service prospects with multimedia sources that matter most to them.
Many ecommerce manufacturers use these sources of their gross sales actions, notably reductions or clearance occasions. They create daring messages and coupon presents that instantly seize their readers’ consideration, utilizing a easy motion sample to entice recipients to click on hyperlinks.
Manufacturers have additionally used MMS to nice impact with reminders and sale extension notifications. Whereas easy text-based messages present the main points, photographs and GIFs act as a centerpiece that brings every little thing collectively.
There are a variety of different the reason why manufacturers may use GIFs over textual content alone, like:
- Helping visible learners. Greater than 65% of individuals be taught from watching fairly than studying, making GIFs a useful device for any enterprise.
- Talking a thousand phrases in a single image. Virtually 70% of shoppers use GIFs to speak as a result of they’re simpler at sending feelings than textual content.
- Avoiding conventional advertising. Greater than 84% of millennials dislike and mistrust conventional techniques, making GIFs the best way of the longer term for a lot of ecommerce manufacturers.
How one can ship GIFs in textual content with Omnisend’s SMS channel
Omnisend makes it simple to succeed in prospects with GIFs in its complete SMS channel.
Write your message
Each SMS and MMS messages can be found with Omnisend—even on the free plan (MMS is at present out there within the USA and Canada). MMS messages might be greater than 160 characters in size, supporting textual content with photographs, movies, and GIFs.
Are you able to ship GIFs by means of textual content with Omnisend? Completely! To get began, compose your message within the enter field.
Create your MMS
To create an MMS message, click on ‘Choose File’ on the backside of the textual content field and add your textual content message GIF.
Be at liberty to pick out a file from the picture library or browse straight out of your laptop. We additionally present an picture and GIF library to your comfort.
Optimize GIF dimension
Earlier than you connect your GIF file, ensure it meets Omnisend’s most necessities. Your GIF information can’t be bigger than 500KB.
Have a bigger media file? You’ll be able to simply scale back the dimensions of your GIF utilizing a device like FreeConvert.
Select a marketing campaign
Customers can ship GIF messages in Omnisend as a separate marketing campaign or as an automation. Constructing sure workflows will allow GIFs to be included as a recurring a part of your model’s communication move.
You’ll be able to arrange GIF automations at any time within the Omnisend sequence creator.
When must you ship GIFs, photographs, and movies?
Not each textual content must be an MMS. Nevertheless, it’s by far probably the most environment friendly format for sending longer media messages at scale. MMS is 20% extra partaking than SMS alone, notably with using photographs, movies, and GIFs.
Photos and movies assist to strengthen messages with visible curiosity. These are good for personalization, and lend themselves nicely to ongoing campaigns.
In the event you’re in ecommerce SMS advertising, you may set up a private connection by texting GIFs which are tailor-made to a selected goal market. Prolong a pleasant hand to all kinds of segments in keeping with your market analysis.
You might also need to add MMS parts to your texts if:
- You’re working to cut back your phrase rely
- You’ll want to ship complicated or detailed info
- You’ll want to catch your prospects’ consideration
What’s extra, GIFs aren’t restricted to simply the contents of your digicam roll. They are often pulled from websites like Giphy or Gfycat, making searches easy and concise. Even downloaded to your system, GIFs take up no more room than a standard media file.
Better of all: GIFs are free. Beneath honest use ideas, they price nothing to make and nothing to make use of in your advertising campaigns.
3 examples of the best way to put GIFs in textual content
There are lots of methods GIFs can be utilized in buyer interactions. From reminders and buyer help messages to deserted cart texts, the extra effectively they’re used, the extra outcomes they’ll get hold of.
GIFs are an effective way to point out extra info than a static picture—akin to shortly displaying the recipient completely different merchandise in your retailer. Nanobebe demonstrates this with this GIF, switching between its bottles, backpack, journey cooler, and the entire set of things, with a constant message that there’s free transport:
Another choice is to point out completely different variations of the identical merchandise, akin to Wayre displaying {that a} costume is out there in a number of colours:
The complete message employs some savvy advertising techniques too:
- suggesting it’s purchase for a spring trip
- together with social proof by mentioning it’s a best-seller
- CTA of “pack it right here” is consistent with the holiday theme
- And the opt-out message demonstrates Wayre is aware of its viewers: “reply cease if trying cute on flights isn’t your factor”
GIFs can be utilized to attract consideration to nearly any message, they usually’re notably efficient at highlighting a sale or low cost:
Personalization components have to be highlighted all through your GIF campaigns, and accented by your distinctive model voice and worth proposition. This low cost instance, additionally from Wayre, exhibits how a model can keep their voice even throughout completely different messages:
The above examples spotlight just a few options for using texted GIFs:
- All the time choose the appropriate GIF for the appropriate context
- Don’t detract from the message with one thing too flashy
- Be distinctive with the intention to break by means of the SMS advertising noise
Wrap up: the best way to ship GIFs in textual content messages with Omnisend
GIFs for textual content messages permit companies to succeed in prospects and purchasers with the best quantity of context. Sprinkle in delight, add customized messages, and lighten the temper with GIFs tailor-made to everybody’s wants.
Omnisend presents MMS messages on all plans, together with help for messaging GIFs. All plans include textual content snippets that can be utilized for any goal, so you may ship SMS GIFs at any time. The larger your plan is, the extra MMS messages you’ll get.
Begin sending GIFs for textual content messages in simply 10 minutes or much less. Get began with Omnisend by signing up without cost as we speak.
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