World-renowned athletes (and fiancées!) Sue Chicken and Megan Rapinoe are turning their Instagram Reside and podcast collection right into a full-fledged manufacturing firm.
A Contact Extra will create scripted and unscripted content material that goals to inform the tales of revolutionaries and game-changers, with a selected concentrate on narratives round identification, activism and underrepresented communities, together with LGBTQ+, BIPOC and girls.
Chicken and Rapinoe, each 2022 Adweek Most Highly effective Ladies in Sports activities honorees, created A Contact Extra in partnership with media and commerce firm Togethxr, co-founded by Chicken alongside prime athletes Alex Morgan, Chloe Kim and Simone Manuel. Togethxr particularly targets millennial and Gen Z ladies and is the place “tradition, activism, life-style, sports activities and badassery converge.”
“As athletes, we all know how highly effective our platforms are and the influence we are able to have on the world,” Chicken and Rapinoe stated in an announcement. “A Contact Extra is a manifestation of our values and our need to deliver to the floor tales of those that form and transfer tradition ahead. We’re extremely excited for a few of the tasks we now have within the works and may’t wait to share extra about this subsequent chapter.”
Togethxr and A Contact Extra will work to slim the protection hole in sports activities media. For instance, ladies symbolize over 40% of all athletes however obtain lower than 10% of all sports activities media protection.
“Megan and Sue each symbolize the ability sport can have on tradition. Additionally they know the ability of storytelling. It’s a dream come true for Togethxr to accomplice in bringing this studio to life. We will’t await the influence we are going to make collectively,” Togethxr co-founder and chief content material officer Jessica Robertson stated in an announcement.
Chicken, a five-time Olympic gold medalist and just lately retired WNBA celebrity, and Rapinoe, a two-time FIFA World Cup winner (and taking part in in the direction of her third World Cup look in 2023), have lengthy made it their mission to raise the voices of these round them.
Talking with Adweek final month, Chicken stated that regardless of her retirement after 20 years within the WNBA, she nonetheless has her “foot on the pedal” in terms of ladies’s athletics. She had teased A Contact Extra forward of Wednesday’s announcement however hadn’t but shared particulars.
“It’s a must to take motion as nicely. There are moments when you’ll be able to step into the second and have influence as an investor or beginning an organization,” Chicken stated. “This was a means for us to place our cash the place our mouth is, and to try to construct this firm that may have the ability to inform the tales that don’t get the sunshine that they deserve.”
A Contact Extra is launching with 30 for 30: Pink Card, a four-part audio documentary collection coming Dec. 8. Produced by Shima Oliaee, it follows the lives of girls in Iran preventing for the proper to observe soccer.
Within the early days of the pandemic, Chicken and Rapinoe launched A Contact Extra as an Instagram Reside and podcast collection that took a have a look at the lives of the superstars beneath quarantine, and all proceeds went to the non-profit Starvation: Not Unimaginable.
