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Now what?
Because the PR professional, there are a number of issues you are able to do to prep your govt, polish your pitches and place your self for achievement in any respect phases of the method. Listed here are a couple of ideas for ensuring your chief is actually able to grow to be an skilled supply.
Earlier than you pitch
Very first thing’s first: media practice your govt. Whether or not you select to do that in-house or search for exterior coaching doesn’t matter. However don’t ship your govt into seemingly pleasant interviews ensuring they perceive the fundamentals of methods to give an excellent reply, methods to current themselves professionally and when to cease speaking.
As soon as they’re prepared for primetime, sit down with them and brainstorm a listing of concepts they’ll converse on. With this listing, the extra particular the higher. For those who attain out to a journalist and say you could have an skilled who can discuss “the widget trade,” that’s too broad for them to generate an excellent story concept, even when they’re already reporting on the widget trade. As an alternative, search for concepts like: “converse on widget trade challenges associated to the thingamajig scarcity — and doable options.”
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