It’s nothing new that the web and the world right now is crammed with data and content material. A lot in order that many manufacturers might have began to surprise what else is there to create and the way to sustain.
On this sense, there was fixed speak about the necessity to humanize content material and spend money on methods for it to face out. However how are you going to differentiate your self from a troublesome crowd such because the one we’ve right now, and most significantly: are you able to create actually impactful content material in case you don’t know who you’re?
That was the hunt that drove Brianna Dunbar, founding father of the wonderful podcast Badass Fundamental Bitch, to success and to develop a multi-million greenback enterprise.
Working with content material and model improvement, Brianna all of a sudden realized that she had created tons of various manufacturers however, on the finish of the day, nobody knew who she was. “I wasn’t anyone, however I used to be constructing all of those large manufacturers… That’s after I got here to the belief for myself that when individuals looked for me, I need them to know who I’m and I wish to management that narrative.”
That was when she began her personal model and gave a face, a voice and a coronary heart to her content material, making it come alive. This attracted individuals, making her viewers undergo the ceiling.
In Rock Content material’s Jam Session, which is a mixture of interviews, webinars and extra with world’s finest at school entrepreneurs, Brianna shared her story and gave good suggestions and insights about model constructing and content material creation.
As a single mother of three children, she was capable of collect an immense viewers and obtain nice enterprise alternatives by letting herself be sincere and susceptible along with her viewers and create content material that’s human, private, genuine and interesting.
“You may’t have a model with out content material,” she states. “Don’t begin content material manufacturing in any respect till you perceive your model story, till you might have that sense of who you’re or what your organization stands for. Actually don’t do something till you might have that story and you’ve got model tips.”
To get much more impressed to create badass content material, try Brianna’s suggestions and learn to give extra life to your model and enrich its narrative in order that your viewers will actually wish to hear extra from you.
Take a look at this (and much more!) within the full video interview (or learn the transcription beneath):
Transcription
TaQuanyia “TQ” Boston: At present, we’ve the wonderful Brianna Dunbar-DeMike as our visitor speaker. She runs an incredible podcast named Badass Fundamental Bitch, which allowed her to succeed in an enormous viewers of over 750,000 individuals whereas constructing model authority in relation to content material creation and branding.
Not solely that, however she’s additionally on the earth of entrepreneurship, having already created, bought, and collaborated with a lot of startups, she’s rocking her profession whereas being a mother of three children and she or he has a bun within the oven.
Brianna, thanks a lot for becoming a member of us right now.
Brianna Dunbar-DeMike: Thanks. I’m so excited to be right here right now. Thanks for having me.
TaQuanyia: No drawback. So I all the time similar to to open the ground for our visitors. Inform us just a little bit about your self and just a little bit about your skilled background.
Brianna: Certain. As you mentioned I’m a mother of three, one on the way in which. To me, that’s in all probability a very powerful half about me. At one level, I used to be a single mother of three and I remarried final yr. Therefore, going for quantity 4. I come from very humble upbringings. I grew up in a suburb in New York.
One in all 5, my mother was a single mother of 5 and it was a wrestle for her to supply for all of us and I all the time struggled within the faculty setting. In a while, I discovered I had dyslexia and ADHD and it wasn’t till I used to be capable of set up myself, the way in which I wished to work and what labored finest for me that I began seeing success in my profession. And that’s after I began Zen Content material.
That was my first firm. Grew that to be a multi-million greenback enterprise. Bought it inside three years. However total, I spent the previous higher, 15 years or so constructing manufacturers for some actually superior firms like Walmart, Nationwide, and all of Pottery Barn subsidiaries.
Then, excited to speak about this subject, which I do know you’re going to enter, however in 2019, determined it was time to construct my very own model.
TaQuanyia: Wow, simply wow. Discuss actually overcoming adversity and simply ensuring that you simply take management of your life and construct one thing that you may be pleased with.
Thanks a lot, Brianna, for sharing that with me right now.
And for right now’s subject, we’re simply going to discover the alternatives that Content material Advertising brings.
Whereas there are a selection of subjects to cowl we’ll primarily be specializing in model constructing and the alignment between content material creation, model messaging and the advantages of utilizing all of this stuff collectively.
So, Brianna as you’re an skilled skilled and a content material creator, what do you think about the principle advantages of connecting model and content material and the way do they relate and join to one another?
Brianna: Yeah, it’s actually attention-grabbing as a result of like I mentioned earlier than, I’ve constructed out a ton of fortune 500 manufacturers and on the finish of the day nobody knew who I used to be. I wasn’t anyone, however I used to be constructing all of those large manufacturers.
Whether or not it was their branding technique or the precise content material creation that will reside on their websites. In late 2019, I made a decision it was my time and what I spotted, to reply your query, is you’ll be able to’t have a model with out content material. On the finish of the day, it doesn’t matter in case you’re swiping left or proper after which you might have a date.
What’s the very first thing you do? You Google someone, proper? As quickly as you match up with someone, you Google them. When you interview for a job, what’s the very first thing you do earlier than you get on the interview? You Google them. You look them up. You attempt to discover their social media platforms, their web sites, something about them.
That’s after I realized and got here to the belief for myself that when individuals search me, I need them to know who I’m and I wish to management that narrative. I can solely try this by creating robust content material and constructing my very own model about myself.
TaQuanyia: Wow, that’s so impactful, particularly for up and coming firms and even firms which have already been established and want to actually take management of their model story and their model narrative. To, very similar to you mentioned, have these individuals, their audience, uncover them.
So, thanks a lot and you realize, we’ve seen the evolution of digital content material, proper? All through the years it’s gone from lengthy textual content to static pictures then movies and audios and now, you realize, we’re in Instagram, TikTok, Reels, and YouTube.
How do you see manufacturers evolving as content material evolves?
Brianna: Yeah, that is attention-grabbing as a result of clearly there’s a important development the place it’s saying long-form content material is slowly dying and it’s going to be extra of a brief type content material. I truly don’t totally imagine that. I do imagine that we’re seeing a big development of the demand for brief type content material, however I don’t assume lengthy type content material is simply going to die out and every thing goes to be 15 to 30 second movies.
There’s a cause why TikTok began at 15 second movies and now I believe you are able to do three minutes, proper? It’s like looking for the stability. I believe quick type video content material messages are enjoyable, they’re interactive, they are often extra relatable, they’re partaking.
However, in addition they are onerous to ship a message. It’s actually onerous. It’s a distinction between, “right here’s my elevator pitch”, “right here’s my 30 second elevator pitch” after which that will get you after which “right here’s my e-book about me”.
I believe the short movies are the doorway of “right here’s who I’m”. Right here’s a style. Right here’s a snippet, however then come via the door and understand that there’s extra about me than simply these fast hits.
I believe that quick type movies or quick type content material, particularly for manufacturers, are going to be “how do I get you the data, or the messaging to you, as quick and rapidly as potential so I get you ?” Then, I hold you with the longer type, excessive authority, extra susceptible sort of content material and messaging.
TaQuanyia: That makes a lot sense and that speaks to only how content material is created, proper?
At first, whenever you’re writing one thing like a weblog submit, it’s a must to hook that reader and that’s sort of what these quick movies can do. However you actually wish to hook them sufficient to get the remainder of that content material.
That’s so vital and thanks a lot for sharing that perspective.
, I all the time ask: what are among the challenges that you simply see entrepreneurs going through when implementing a branding technique anytime they’ve to make use of Content material Advertising as their predominant pillar inside their Advertising technique?
Brianna: Yeah, I believe making an attempt to determine who they’re and particularly for newer firms or newer individuals who wish to construct their model, it might get actually chaotic and it might get cluttered. For me, I’m a mother, I’m a enterprise proprietor, I’m a spouse. I like to bake. I like to DIY. It’s like, okay girl, that’s manner an excessive amount of. I believe narrowing down, not shedding your model and messaging and goal however nonetheless being constant.
I believe that’s in all probability the opposite factor, it’s onerous to be constant. You must have self-discipline and you realize that’s a tough factor to do. I believe these are in all probability the large issues. Then lastly, in all probability discovering the assets to create the content material. You aren’t scalable. You can’t simply produce an increasing number of content material your self. Your group of three can not produce all the content material that you simply wish to create. Sp, being strategic and outsourcing.
After which, the final one is discovering the power to have that evergreen content material and repurpose content material and adapting it in several methods so that you’re not reinventing the wheel each single time you produce one thing.
TaQuanyia: Wow, that’s tremendous priceless data.
Particularly what you have been saying about persevering with to be constant but in addition realizing, hey whenever you need assistance, just be sure you have that assist out there. And discovering these assets after which creating that evergreen content material that can final and that can hold your viewers coming again for extra.
And you’ve got clearly made use of these suggestions as a result of, properly once more, you’re such an incredible person who has constructed a big following.
Since you’re well-known in your podcast and this can be a channel that has been rising for you and continues to develop for you, in relation to the viewers, how may podcasts actually stand out from different types of content material?
Brianna: Yeah, there’s two issues there. How does your podcast stand out from the 1000’s and tens of 1000’s of podcasts that exist already after which how do you stand out from different items of content material that you might do?
I believe by way of having your podcast stand out from others is discovering that white house. For me, it was all about girls’s voices. It’s onerous to seek out podcasts and even channels the place we are able to hear seemingly odd girls speak about their nice successes.
And I personally felt such as you needed to be the Cheryl Sandbergs of the world to ensure that your story to be heard. And that’s not what I wished. , there’s so many wonderful girls doing this stuff and it’s extraordinarily relatable as a result of it’s actually your neighbor or your good friend or your sister or whoever. The place it’s extraordinarily relatable and also you take a look at them and also you hear these tales and say, “you realize, she will do it, I can do it too”. Versus listening to Christina Tosi’s story the place you’re like, “okay properly, clearly she began Milk Bars, she’s a genius”.
And so I believe it’s discovering that white house and the way to be totally different by way of the way to stand out from different content material codecs. I don’t essentially assume it actually wants to face out per se. I’d all the time advocate to do video after which what you do is you are taking these lengthy type content material and you set them into snippets.
And so I snip all of them and I share them on Instagram, on my private Instagram, and my skilled one. That’s the Badass Fundamental Bitch Instagram. After which TikTok. Now we have our personal TikTok, too. It’s all about repurposing that content material and leveraging it on totally different platforms, in several methods. And also you’re nonetheless rising your viewers on all of these totally different platforms and it’s simply coming from one lengthy type of content material being lower up.
TaQuanyia: That makes a lot sense.
Actually making an attempt to diversify the channels that you simply use may help you develop your viewers and I believe that’s actually nice recommendation for every type of manufacturers.
, how your podcast has been capable of construct upon your personal private model?
Brianna: Yeah, it’s actually attention-grabbing. I began the podcast extra for a therapeutic journey for myself. I’ve been via a number of trauma and I exploit the podcast as a manner for me to inform my very own story, but in addition heal via different individuals’s tales. The sorts of subjects we’ve on it actually vary and so it allowed me to grasp myself and my goal and what I stand for. And that in flip allowed me to determine what my model is and I believe that’s in all probability the most important factor that got here out of it.
When you consider who you’re, it may be actually troublesome as a result of lots of people are like, I’m so many issues or I could possibly be so many issues. What would make me have an viewers, if I could possibly be this stuff? And on the finish of the day you’re not going to develop in case you’re pretending to be one thing you’re not. Otherwise you’re making an attempt to be one thing you’re not. For me personally, it allowed me to determine what precisely my model was, and that opened up this genuine susceptible self which grew my viewers.
And allowed me to have extra talking occasions that have been paid. It elevated my Instagram progress considerably. I believe after I began alone private Instagram, I had perhaps 20,000 and I’ve had over 80,000 in a yr.
My very own skilled Instagram, we began with like 100 individuals and now we’re over 30,000. I even have gotten a number of job alternatives. There’s one I took. Rather a lot, I turned down. But it surely allowed me these selections. Folks have been coming to me and asking me if I’ll interview versus me asking to interview. It’s grown my LinkedIn and truthfully my group in my actual life, not simply the digital social media. But it surely’s allowed me to reinforce relationships in my very own group on a day-to-day foundation. So, it’s opened a number of doorways from me, all well-rounded.
TaQuanyia: And it actually sounds such as you took time to humanize your model and, very similar to you mentioned, ensuring that you simply have been genuine and actually actually telling the story, is what naturally drew individuals towards your story, your content material and allowed you to develop your viewers.
So, I believe that’s so vital and you realize whether or not or not you intend on being a digital influencer is a plan. We wish to ask: why ought to entrepreneurs care about their private branding?
Brianna: Yeah for me, and I believe this can be a nice query, as a result of most individuals assume: oh such as you’re on Instagram, you might have a podcast, you’re on TikTok, you wish to be a digital influencer.
Or I don’t wish to be an influencer so I don’t wish to do any of these issues and what I all the time say to them is: I don’t wish to be a digital influencer. That isn’t why I do that. I don’t promote something on Instagram. I don’t have adverts, sometimes, I don’t have adverts. I’ve some sponsors for my podcast however I’m typically not like pushing adverts for individuals to purchase issues.
However, listed here are the advantages for me. I’m constructing one other firm and the advantages of getting a model are after I go to lift cash. These buyers are going to know me for greater than the 5 minutes that I’m pitching to them as a result of they’re gonna know that I’ve all these different issues. And I’m sorry, with a reputation like Badass Fundamental Bitch, they’re going to take heed to one thing. They’re going to no less than scroll and perhaps one thing will hit them and perhaps they’ll be extra more likely to spend money on me.
Once I go to rent individuals to affix my firm, they’re going to go looking me. They’re going to see that I’m about empowerment. That I’m about profession recommendation. That I’m about bettering your self and about mindfulness and mindset and I imagine that they’ll be extra more likely to wish to be part of my group and be about what I’m about.
Once I go to promote my companies to someone, I’ve a digital footprint of who I’m and the stances that I imagine in. It’s about serving my clients and I need what’s finest for my clients and right here’s all this stuff that I’ve performed to show that. They’re most certainly going to purchase my companies.
After which, on the finish of the day, it’s like after I go to promote the corporate, there’s all of those advantages all through and in case you’re like, “okay girl, I don’t wish to construct an organization. I don’t need any of these issues”.
Okay, properly, at some point you’re in all probability going to wish to change your job or get a job, and simply that alone, getting these interviews, getting previous the opposite 100 plus candidates that you simply’re combating towards. Simply by connecting with LinkedIn. I related with somebody just lately. That they had over 500,000 followers and I despatched them a connection as a result of I used to be like, I really like this individual. I wish to be their good friend. I wish to join. So I despatched them a connection. And so they wrote to me and mentioned “hey my connections are full, however simply your title alone, that you simply’re a number of a podcast known as Badass Fundamental Bitch, I’ve actually eliminated somebody so I can add you to be my connection”. And I used to be like they don’t even know me however now we’re related.
And guess what? It began a dialog. The place that dialog has grow to be a number of conversations and now we’re pondering of collaborating collectively on one thing. It has opened these doorways for me and I believe with over 4 million Google searches per minute, it’s fairly potential that somebody will ultimately Google your organization, model or your personal private model. And also you wish to management the narrative of what they discover and I believe that’s the most important profit that this presents.
TaQuanyia: That’s so true. You actually spoke on simply ensuring that you’re aligned along with your targets and as soon as you’re aligned along with your targets, networking and creating these alternatives for your self via the content material that you simply create.
So, thanks a lot for sharing. I simply all the time assume that it’s so wonderful, particularly when you’re presenting and I do know that you’ve a number of totally different areas that you simply’re in. You might have a substantial quantity of followers on Instagram, such as you mentioned, in addition to your podcast. And also you share loads of attention-grabbing concepts and ideas on LinkedIn. And likewise you’re in your weblog.
May you inform me extra in regards to the significance of connecting along with your viewers on all of those channels? How does using them collectively assist you current a clearer model message?
Brianna: Yeah, I believe it ensures that your goal acknowledges you. I need individuals to go to my LinkedIn, my Instagram, my Spotify, Apple Podcasts, no matter and acknowledge that it’s the identical. It’s the identical model. It’s me. And I believe it’s tremendous vital to have that consistency. And never saying that it needs to be copy and paste materials. However you need the texture and your messaging and that is the recommendation that I give to individuals who perhaps wish to be a digital influencer or in the event that they’re promoting stuff.
Like, in case you’re on Instagram, – and I’ll simply use this instance as a result of I used to be truly simply speaking to somebody about this. When you’re on Instagram and also you’re displaying your mother life and also you’re simply being this mother and also you’re an influencer and also you’re simply saying like I’m all in regards to the mother life and I’m cookie cutter. We’re gonna do DIYs for teenagers crafts all day lengthy and that’s your Instagram. However then you definitely go to that very same deal with and also you go to your TikTok and it’s about partying and ingesting and going…
This can be a actual dialog I simply had with somebody, it creates a mistrust in your followers as a result of they’re tremendous confused about who you’re. And also you need that repetition. You need that familiarity and also you need that belief. On the finish of the day, having these comparable messages and clear model messaging simply reinforces these key advantages and factors of curiosity.
And it instills a way of, I can rely that you’re going to give me the same really feel and messaging throughout your entire platforms and I believe that’s in all probability a very powerful factor and recommendation that I may give.
TaQuanyia: That’s so impactful. , simply ensuring to be clear, concise on all the channels will actually set up belief and make it possible for your model messaging is coming off very clear to your viewers.
You undoubtedly have performed an incredible job at that and in your podcast and your social media. And also you talked about this throughout our dialog, you normally speak about girls empowerment and I simply assume that actually is part of your being and sticks along with your private branding.
The place do you get the inspiration for it?
Brianna: I imply, my mother. How may I not? Really it’s, that is sort of private and attention-grabbing however, my mother was extraordinarily sensible. She was the primary girl to graduate from her Engineering School. She was an engineer and she or he labored on NASA shuttle wings. She labored for Grumman. Very sensible, pushed girl. She bought married and she or he began having kids and she or he determined to surrender her profession to be a stay-at-home mother.
That was her selection and she or he made that selection, and she or he had 5 children. We’re all a yr and a half – two years aside and so they ended up getting divorced. My dad struggled with substance abuse and she or he ended up being a single mother of 5 with no profession as a result of, guess what, whenever you quit your engineering profession for a number of years, you’ll be able to’t simply return and be an engineer.
Watching her at a really younger age of seven return to high school, return to work and do all of the issues and nonetheless have that profession was extraordinarily impactful for me, particularly when rising up it wasn’t quite common to discover a single mother. Most individuals nonetheless stayed married and divorce wasn’t a quite common factor and I believe in my faculty on the time she was in all probability the one one.
I believe watching her wrestle alone actually impacted me to say you realize we are able to’t proceed this in our society, the place we drag girls down or choose them as a result of we don’t know the total story. As a substitute we’ve to alter our mindset and empower girls, empower ourselves versus making an attempt to compete and tear down. It’s all about increase and so I believe that’s in all probability what spawned essentially the most for me and why I wished to do that alongside my very own private story.
Though some similarities, a really totally different story than my mom. These mixed simply mentioned, that is one thing that I’m so keen about that I’ve to do and now I’ve a son and two women and a woman on the way in which. Now I simply really feel extra strongly that I’ve to proceed this mission to show them and so once they develop up, they’ve an analogous mindset as properly.
TaQuanyia: That’s so impactful and exquisite and thanks a lot for sharing that. Personally, simply being a mother typically we do should make that call of whether or not we wish to be full-time mommies which is a full-time job 24-7 or having that profession.
I undoubtedly imagine that the issues that you’re doing are impactful to so many various girls. Simply, you realize, altering your mindset is effective to anybody. So, with that being mentioned, in case you may give a tip to anybody who’s watching this and so they have been seeking to begin creating or they wished to scale their content material manufacturing, what would it not be?
Brianna: Okay, so there’s a number of suggestions. I’d say for somebody who’s seeking to begin content material manufacturing. One, don’t begin content material manufacturing in any respect till you perceive your model story, till you might have that sense of who you’re or what your organization stands for. Actually don’t do something till you might have that story and you’ve got model tips. I don’t care in the event that they’re formal or casual. Write them down. Sort them up. It doesn’t matter.
You want some sort of construction to make it possible for every thing that you simply’re producing is supporting that story and that guideline. What which means is that you’ve a mission. You might have a imaginative and prescient. You might have your core values. You might have what your persona is. Are you quirky? Are you severe? Are you technical? Are you humorous? What’s your persona after which how do you convey that via your voice?
Then, who’re your goal personas? Who would you like listening to you or shopping for from you or visiting you or partaking with you? Then, in fact, you’ll be able to add the brand and the colour palette and the picture and all of that different stuff. However that’s not wanted. However on the very least, you want these model tips as a result of in case you’re going to be producing content material, particularly at scale it must tie into one in every of your foundational pillars that make you up, or that make your organization up.
TaQuanyia: That actually is impactful. the ideas that you simply’re offering as a result of, once more you’ve burdened it time and again to actually humanize your model and to actually make it relatable to who you’re and that once more creates that consistency, that clear model message. Whilst you’ve given us a number of tips about what someone ought to do that’s seeking to create or begin, what about content material options? What are the books, podcasts, and anything that may encourage a profession? What do you’re feeling are private options concerning this?
Brianna: Yeah, I believe, I can not iterate sufficient, and I say this in my podcast, so much, is being you shouldn’t be onerous, and which means being your organization model shouldn’t be onerous both. If you’re struggling at being you or having your organization symbolize themselves as who you’re feeling they need to be, it ought to stream simply and it’s a must to perceive who you’re first as an individual, as an organization relying on what sort of brand name you’re constructing. I’m going again to that complete idea of understanding your model technique and people pillars.
That was a journey that I took after I began my very own model. I sat down and I mentioned “who am I?” as a result of at the moment I didn’t know who I used to be and that was solely three years in the past. I requested myself, am I a mother? Am I a enterprise girl? Am I a toddler of an addict? Am I a single mother and survivor of abuse. Who am I? What’s it? How do I wish to symbolize myself to someone?
I believe it’s a must to perceive these first earlier than you go and attempt to get impressed by any sort of e-book or podcast that will help you. Now, with that being mentioned I’m nonetheless going to present my private options on what books and podcasts you’ll be able to learn and take heed to as a result of in case you’re like, okay, I do know who I’m. I do know what I wish to be. I’m in search of some inspiration. I believe by way of who you’re and confirming that, there may be… I’m tremendous passionate in regards to the enneagram.
If in case you have not taken the enneagram, go take it. Determine what quantity you’re. Study it as a result of I’m so anti-personality checks. I all the time felt like Myers-Briggs and the colour wheel and the no matter power finders. I’m like, they’re all BS and so they’re all like little components of me however after I cross roads with the enneagram, I child you not, I cried.
Once I learn, I went to a seminar as a result of I learn it and I used to be like, oh, this feels, actually this looks like I’m related to this. I went to a seminar factor and I cried on the seminar when the man was speaking about my quantity and the core values and what we do once we’re in a wholesome mindset or in a stress mindset as a result of it was so relatable. I used to be like “get me out of right here.” That is tremendous uncomfortable, so enneagram. There’s a e-book known as The Street Again To You. It’s all in regards to the enneagram and that will be my first place to go.
I believe the opposite two books of understanding your self and your model and determining what you stand for, and perhaps extra about you and your historical past as an individual or an organization are: What Occurred To You, that’s by Dr. Bruce Perry and Oprah Winfrey and it’s an superior e-book. After which Boundaries, as a result of boundaries, you’ll be able to set them for work. You may set them in your private life. You’re actually going to grasp your core values and it’s tremendous attention-grabbing since you don’t have to only set boundaries for your self.
You may set firm boundaries. When you’re promoting a product that has compliance and regulatory, what’s your boundary between pushing out a product which may not be totally compliant? I believe it’s tremendous vital to grasp by way of figuring out what your core values are and what you’re prepared to bend and never bend on. Different books, The Confidence Code is an efficient one. Presence is an efficient one by Amy Cuddy. I believe these are in all probability good beginning factors.
TaQuanyia: Thanks a lot for sharing that suggestions. we do have, I wished to only take a second and say that we’ve a couple of questions on that one, I believe are relatable throughout this time. We’ll additionally save a while on the finish of the dialog.
, what do you counsel to entrepreneurs which are battling constructing manufacturers for his or her firm, particularly simply given all the issues that you simply mentioned?
Discovering that inspiration, understanding who they’re as a result of even in case you’re only a individual, you realize one individual making an attempt to construct a model, when you’ve got an organization and also you’re making an attempt to construct a model, you may wrestle with that much more making an attempt to grasp who am I? Who’s my audience? What do I wish to do? So, what do you counsel to entrepreneurs which are battling constructing manufacturers for his or her firms?
Brianna: Yeah, in case you’re operating out of content material concepts, the perfect factor that you might do is to do a buyer suggestions session. Discuss to your clients. One thing that I just lately did was I hosted a contented hour with a few of my Badass Fundamental Bitch listeners and I wished to know, what do you guys love listening to about? What do you wish to hear extra about? And I took that suggestions to get to know my listeners and listen to them say we would like extra of those subjects. Cease speaking about x y and z and we wish to hear this. I believe that’s in all probability one place.
Now, in case you’re like, “I don’t have a number of clients but and nobody needs to present me suggestions”, the opposite factor you are able to do is take a look at what your opponents are doing and what’s working for them. Not saying essentially steal their actual concepts however it’s market analysis. Exit, take a look at your opponents, see what’s working for them and perhaps you’ll discover that quick type content material movies which are light-hearted go so much additional than what I’m doing so let me do a few of these. I believe that’s in all probability the 2 tangible issues that folks can do straight away.
TaQuanyia: One thing else that you simply talked about which occurs to be one other query and it simply flows and segments so completely.
You talked about, in case you’re operating out of content material concepts. Nicely, one of many questions was, was there a second that you simply ever ran out of a content material thought? What did you do? How did you convey the concepts again?
Brianna: Oh man, no, I imply for me, I’ve not run out of content material concepts. I began my podcast in early 2020, so I’ve simply overlapped a yr. Personally, no and plus, the subject that I’ve is fairly broad. I believe that the opposite vital factor is: don’t restrict your self. A minimum of on a private model. Don’t restrict your self to solely a DIY kitchen weblog as a result of it’s like, then you’ll be able to’t go away the kitchen. You solely may do these issues and, for me, I’m prefer it’s about girls empowerment and that may imply something.
I’m making an attempt to maintain it broad. Now in case you’re a marketer and also you’re struggling to construct manufacturers for firms who even have a slim targeted subject. That may be a wrestle as a result of perhaps you’re like, properly, my firm solely sells kitchen tiles and so I can solely construct content material for kitchen tiles.
Guess what? That’s mistaken. There’s one thing known as Affinity Advertising and what’s actually fascinating is I used to be working with a furnishings rental firm. I used to be constructing their model and so they have been solely writing items about renting furnishings. I’m like okay, why? Who rents your furnishings? Army households. Proper. They care about furnishings rental; they’re consistently shifting and so they’re consistently needing to hire stuff? What do navy wives, as a result of most certainly it’s being rented by navy wives, as a result of nearly all of navy people are males who’re married and so they’re being deployed. So, the spouse is at residence, sometimes, and she or he is the one that’s managing the transfer and managing the leases.
What do they care about? We began writing about these subjects that had nothing to do with furnishings rental. My largest suggestion for entrepreneurs battling content material concepts is considering Affinity Advertising. Who’re their clients and what different issues do their clients care about? It doesn’t have to completely relate to what your services or products is. As a result of what’s gonna occur is these people are gonna search and so they’re gonna discover your content material. They’re gonna like your content material and so they’re gonna bear in mind your title. When it’s time to hire furnishings they’re gonna have that model consciousness of your title.
TaQuanyia: You’re undoubtedly giving the tremendous secret sauce to the perfect Advertising recipe as a result of that’s so gold. You must discover different avenues to draw however nonetheless make it relatable to you to remain prime of thoughts in order that once they’re prepared to purchase or in search of you or your product and repair, you’re the person who they’ll go to.
That’s so impactful and you realize, as we’ve talked about quite a lot of issues. Content material, the way forward for content material is simply endlessly altering and so what future Content material Advertising traits do you see being essentially the most priceless for firms and entrepreneurs alike?
Brianna: one hundred pc being genuine. Like interval. We would like actual. We don’t need faux. We don’t need a buttoned up model of what you wish to promote. They need vulnerability and there’s, truly I simply completed one other nice e-book, Tradition Code. It was speaking about, in 1982, Johnson and Johnson had an enormous Tylenol outbreak the place somebody was tampering with their Tylenol. They have been placing cyanide within the tablets of Tylenol. Folks have been taking it and so they have been dying from this and it was primarily occurring in Chicago. Johnson and Johnson bought pulled in by the FDA. They mentioned, okay let’s mark it and let’s not freak all of America out. Solely pull again what’s in Chicago, for instance. And Johnson and Johnson may have mentioned, okay, yeah. That is solely a Chicago factor and we’re simply gonna pull that again however everybody else is okay.
However what they did as a substitute, the principle CEO, I believe it was, got here and mentioned we’re gonna pull again 100 million {dollars} price of Tylenol merchandise as a result of we’ve no proof that that is solely in Chicago. Now we have made an enormous mistake. We allowed our bottles to be tampered with. And in the long run, they have been so susceptible in regards to the errors that they’d and so they owned it.
And guess what occurred? One, their inventory crashed to zero {dollars} first after which two, what occurred was as they have been messaging this, as they have been being genuine and susceptible and taking accountability and proudly owning it and displaying these those who they care extra about their security than being profitable or having a product, hastily their inventory began going again up and it went all the way in which again up previous to the place it was when the incident occurred.
And now Johnson and Johnson is a big firm. Tylenol is a big product and it was all as a result of they shared that vulnerability and so they have been genuine versus having some sort of look that they’d all of it collectively. That’s what individuals need right now
TaQuanyia: I believe that undoubtedly speaks to a number of the influencers and simply anybody who’s actually making an attempt to attach with their audience to, once more, be actually genuine.
I do know earlier we talked about not planning on being an influencer however how do you’re feeling about reaching so many individuals? You shared this nice story, an instance of how Johnson and Johnson was susceptible and the way they have been capable of attain totally different individuals outdoors of Chicago the place this incident was occurring. How do you’re feeling about reaching so many individuals since you are susceptible? You’re actual. You’re genuine. How does that make you’re feeling?
Brianna: I awakened this morning and I went to my buzz sprout statistics and bought my a million downloads this morning from Badass Fundamental Bitch.
TaQuanyia: You go, lady.
Brianna: And I wrote a sentimental submit on LinkedIn about simply this query.
I began this journey as my very own therapeutic and what I spotted was it turned a group of therapeutic. I’ve acquired 1000’s and 1000’s of messages about how my voice and the opposite individual’s voice on the opposite finish of no matter interview I’m doing has touched so many individuals and impacted so many individuals.
It’s simply past phrases. I can’t describe the way it makes me really feel as a result of I’ve all the time wished a mentor rising up or somebody to inform me the way to deal with conditions or inform me the way it was going to be okay. I felt like that all the time fell quick. I by no means actually bought that have and so by offering it to different girls it’s an especially fulfilling factor for me.
Somebody requested me, oh you hit 1,000,000, how are you gonna rejoice? My response was, quietly. I’m going to rejoice quietly. I’m going to rejoice internally. I’m going to rejoice by taking a look at the place I used to be a yr in the past or a yr and a half in the past or two years in the past to the place I’m now and recognize each single one that bought me right here. So it’s fairly superior understanding that I can attain so many individuals in a constructive manner.
TaQuanyia: And that I do know speaks to only clearly who you’re as an individual.
Thanks a lot for sharing that. I’m excited as a result of that’s large. I perceive you wish to rejoice privately however I like to rejoice you out loud. That’s wonderful.
As a result of you might have reached such large ranges of success. we all the time wish to ask what are among the key elements that you simply discovered along with your content material Advertising and your branding?
Brianna: The important thing elements that introduced me to success?
TaQuanyia: Sure.
Brianna: I may say, oh, I’m genuine and I’m susceptible however on the finish of the day if nobody is listening to that, it doesn’t matter I believe, to be clear. The success that I had was being strategic with the visitors that I introduced on. Creating actually good content material for these visitors to share. That they’d wish to share as a result of if I introduced on a visitor that had 200,000 followers, a proportion of them would wish to hear that. Then they’d hear that episode and perhaps they’d subscribe and stick with me.
I believe that there’s some technique behind using the way to get your message and your content material shared all through different influential individuals whether or not they’re on TikTok or LinkedIn or whoever. Additionally having subjects that may be sort of edgy that folks would wish to hear.
One instance was that we had an entire complete episode about trendy sexuality and that was in all probability one of many highest performing podcast episodes as a result of persons are like I want to actually hear this. This might go both manner. I believe creating partaking fascinating subjects that folks aren’t speaking about or aren’t seeing. That’s in all probability one other one.
Then the final one is basically, I don’t do all of it on my own and I by no means say I do. I’ve a group that helps me, that helps me keep on monitor, that helps me. Now I interview all of my visitors, all my pre-guests. I give you all my very own outlines and every thing as a result of that’s tremendous vital to me. However in relation to creating social playing cards and snippets and getting it on Instagram and TikTok and LinkedIn, you realize I’ve assist for that as a result of I can’t try this and do all the different issues which are vital. So, I believe developing with a technique to seek out assets to outsource is basically vital as properly.
TaQuanyia: That is smart, and you realize, together with that subject, do you might have any options on how a model can preserve a constant quantity of content material manufacturing?
As a result of, as you mentioned, you realize, you might have a small group. They’re ready that will help you. They’re capable of, clearly, assist you scale. What in your opinion, could be the perfect practices to provide a constant quantity of content material?
Brianna: Yeah. Each quarter, in the beginning of the quarter, sit down along with your group and description the content material that you simply wish to create that quarter. It doesn’t should be the complete yr however I undoubtedly advocate it on a quarterly foundation. If you’d like it to coincide with actual world occasions, whether or not it’s breast most cancers consciousness or like consuming dysfunction consciousness, or what have you ever.
It’s determining what issues are occurring on a quarterly foundation and what content material you wish to produce. When you’re delivery out a brand new service or a brand new product or there’s a sizzling subject that’s going to be occurring. Like summer time, okay, properly perhaps you wish to speak about bathing fits or summer time locations to journey or touring COVID suggestions. Plan it. After which using instruments to assist oversee the content material creation.
There’s so many nice instruments on the market that assist you keep on monitor and keep organized. After which by way of you’re seeking to outsource. You’re like I don’t have cash to have a full-time author. You don’t should outsource every thing however utilizing a platform like Upwork, for instance. To go and perhaps discover your personal author. Perhaps they’re writing a weblog submit for you for 50 {dollars} a weblog submit. Simply use them to maintain up with the content material manufacturing. In case your group can’t deal with it or somebody misses a deadline, it’s an awesome various to just be sure you’re staying constant. You simply should have these backup plans as properly.
TaQuanyia: That’s, you realize, actually sensible and I believe you’ve helped our viewers be capable to perceive how they’ll take actionable gadgets and actually make their actuality extra fruitful as a substitute of taking a look at all the issues that they don’t have.
Very like you, your model, altering your mindset and opening your self as much as the probabilities.
So, thanks a lot for sharing and only one remaining query.
You’ve given us so many various suggestions and tips on simply Content material Advertising branding methods. What’s one final actionable piece of recommendation that you may share along with your viewers to make your content material or to make their Content material Advertising extra profitable, proper now, right now?
So, let’s simply say somebody sees this and so they’re like wow, I’m tremendous impressed. I’m able to go all in. What would you give, what recommendation would you give that individual?
Brianna: Yeah, I believe in case you keep true to who you’re and what your values are, then it is going to be very easy to maintain your viewers, develop your viewers and interact along with your viewers. It’s once we begin to veer off and we begin to assume what do they need? What do individuals need? What is going to go viral? Is once we begin to lose our genuine selves or we stray away from the values.
TaQuanyia: Oh seems like we misplaced just a little bit.
Thanks guys a lot for being so affected person. Appears to be like like we’ve just a little little bit of a technical issue for the published.
Are you again with me, Brianna?
Brianna: I’m. Mmmhmm.
TaQuanyia: Oh I do apologize. So, it seems like we have been having just a little little bit of a connection subject however that’s know-how for you and that all the time occurs.
However I wished to make it possible for the viewers did hear since you supplied such a considerate reply and response to what actionable gadgets you have been mentioning, simply staying true to your self and simply actually making it straightforward in your viewers to attach with you and interact along with your viewers. And never simply in search of the viral moments and the chance. Simply retaining that authenticity. Is there something that you simply wished so as to add to that time?
Brianna: Yeah, I believe the one different factor I’d wish to add is it’s cool to go viral. I had a bit of content material that went viral and it was like making a concrete desk and like that went viral however that has completely nothing to do with me or my model. It’s simply me and my husband making a concrete desk and it was sort of cool and I posted it and that went viral. However what ended up occurring was I bought a number of followers that wished to see extra of that however that’s not who I used to be.
TaQuanyia: Proper.
Brianna: And I believe, I’d relatively have 5,000 devoted followers who’re keen about what I’m doing than 500,000 and just one % care.
I believe that’s the opposite factor is like don’t all the time attempt to catch that viral second that you simply’re making an attempt to do. Sluggish and regular all the time wins the race.
TaQuanyia: Wow. Thanks a lot. That was tremendous useful and thanks a lot only for permitting me to choose your mind right now, permitting me to interview you and so that you can share your concepts and your background and your story.
It’s actually wonderful. Simply all the issues that you simply’ve gone via, all the issues that you’re right now and nonetheless changing into.
I thanks a lot and with that you simply guys, we’re going to conclude this Jam Session.
Thanks all for becoming a member of us right now. Once more, we host these Jam Classes once in a while and we wish to make it possible for we’re all the time offering nice content material so if there’s any subject in relation to Advertising or any relation to content material, we’re all the time in search of recommendation and suggestions and issues that you simply wish to see once more.
Thanks a lot, Brianna, and that’ll conclude our Jam Session for right now.
Brianna: Thanks for having me. It’s been enjoyable.
TaQuanyia: Thanks. Take care. Bye.
Brianna: Bye.
Additional Content material
Extra about ‘Badass Fundamental Bitch’
Within the Jam Session, it’s very clear that Brianna’s content material is all about being private and significant. Her podcast, Badass Fundamental Bitch, is successful and it has greater than 30 thousand followers on Instagram and over 1 million downloads.
What few individuals know is that it began as a therapeutic journey for Brianna. She wished to study extra about herself and discover a house to be open and susceptible.
Being a single mother entrepreneur and likewise having been raised by a single mother of 5 who additionally labored very onerous, Brianna felt she had this mission to create a channel to share and listen to tales of highly effective girls on the market.
She didn’t wish to create content material about large enterprise girls similar to Sheryl Sandberg or Arianna Huffington, who’re wonderful, but intimidating, she thought. She wished a spot to honor these extraordinary girls who could possibly be your good friend or your neighbor, who have been clever, resourceful and have been doing fantastic and modern issues.
That was when she created the Badass Fundamental Bitch podcast.
That manner, she began producing content material that was actual, unique and extremely relatable, which drew individuals in.
Protecting themes similar to divorce, enterprise, entrepreneurship, profession, relationships, marriage, well being and a lot extra, in every episode, Brianna brings a particular visitor, a badass girl similar to herself, to assist her cowl the subjects and broaden the dialog.
E book ‘What Occurred To You’
Coming from a humble household and having handled adversities similar to substance abuse, therapeutic from trauma and heading a journey to bettering your self is a big factor for Brianna.
When requested about her predominant inspirations, she cites a lot of books and techniques associated to self-knowledge and mindfulness. One e-book suggestion that stands out is What Occurred To You, by Dr. Bruce Perry and Oprah Winfrey.
This e-book gives scientific and emotional perception on how our behaviors and patterns are formed via our earlier life experiences. It’s a highly effective device to assist individuals rethink and perceive the roots of sure attitudes and mindsets, reshape responses and relationships and, that manner, open a door to therapeutic.
Brianna talked about the significance of this studying for determining who you and your model are, what’s particular about your journey and the way you need to use this data to face out.
Affinity Advertising
Brianna mentions that there’s one spectacular technique that helped her prior to now and that may actually assist entrepreneurs who’re operating out of concepts for content material: Affinity Advertising.
Affinity Advertising is a technique during which companies that function in several segments, however share one thing in frequent, collaborate or set up partnerships in an effort to enhance one another’s content material.
This will occur in some ways and the instance Brianna gave was insightful. When striving to create content material for a furnishings rental firm, Brianna thought they might transcend and provide the general public extra than simply posts about furnishings.
She went deeper intp their public to seek out out that almost all of their clients have been navy households, after which she considered subjects that could possibly be attention-grabbing for that viewers — other than renting furnishings.
This highlights the significance of understanding your viewers and studying extra about what else pursuits and strikes them. By creating content material catered to them, they’ll hold coming again and bear in mind your model’s title, which does wonders for model consciousness.
