Shopify is without doubt one of the largest names in ecommerce know-how. Its platform powers hundreds of thousands of retailers in 175+ international locations, together with large hitters like Allbirds, Gymshark, and Netflix.
So far, Shopify has helped to drive roughly $590 billion in gross sales—increased than the GDP of Sweden.
At time of writing, it’s scorching off a record-breaking Black Friday, which noticed Shopify retailers generate an astonishing $3.36 billion in gross sales throughout a single day, up 17 p.c yr on yr. At its peak time of 12:01 PM EST, retailers noticed collective gross sales of $3.5 million per minute.
Thoughts-blowing stuff, proper?
However operating a Shopify web site isn’t a license to print cash. With roughly 1.3 million ecommerce companies within the US and Canada alone, competitors is fierce. When you don’t get your advertising proper, you possibly can kiss goodbye to your possibilities of hitting your income targets.
E-mail advertising is a key a part of the equation. Based on one research, e-mail drives a median return on funding of $36 for each $1 spent. No different channel comes shut.
With that in thoughts, I’ve rounded up seven examples of partaking, high-converting Shopify e-mail examples that can assist you smash your advertising objectives. Learn on to study…
…and rather more moreover.
Sounds good? Then let’s get into it…
1. Interact New Subscribers With Triggered Welcome Emails
Triggered emails—these primarily based on a latest buyer or subscriber motion—ship persistently sturdy efficiency metrics. One research revealed they see increased open charges than every other sort of e-mail, at a formidable common of 35.64 p.c.
Why do they work so properly?
It’s easy, actually. When somebody receives a advertising e-mail straight after performing an motion, there’s a far increased probability they’ll learn (and react to) it.
Among the best use instances for triggered emails is sending welcome messages to new subscribers.
Welcome emails are a traditional instance of hanging whereas the iron’s scorching. Clients are at their most receptive after they first signal as much as your mailing record, with Invesp claiming that welcome emails ship as much as 320 p.c extra income per e-mail than different forms of promotional e-mail.
That can assist you perceive the important thing components of a welcome e-mail, I analyzed a latest instance from sustainable ladies’s clothes and niknaks model Reformation.
All of it begins with a easy, hanging topic line that lets prospects know precisely what’s happening:
Keep in mind, this message is mechanically despatched to new e-mail subscribers. Likelihood is they’ll be looking to your e-mail, so make it straightforward for them to identify.
Reformation goes on to clarify what prospects can count on from its e-mail newsletters…
…and focus on its dedication to sustainability.
That’s an necessary level, with 75 p.c of customers saying they count on organizations to assist them dwell greener lives—each on the subject of making purchases, and when it comes to the alternatives they make extra usually.
And there’s yet one more aspect to a high-performing welcome e-mail: the name to motion.
As a result of whereas these emails are ostensibly a chance to greet new subscribers with open arms, they’re in the end about driving income. And also you gained’t try this with no sturdy CTA.
Reformation will get it proper, linking to 3 of its hottest product classes, and revealing that it presents free delivery on sustainable orders:
2. Drive Income With Personalised Product Suggestions
In relation to driving income, personalised emails are exhausting to beat.
Partly, that’s as a result of customers actively need to obtain personalised messaging, as the next statistics display:
- 91 p.c of customers usually tend to store with manufacturers that acknowledge them, bear in mind them, and supply them with related suggestions and promotions (supply)
- 71 p.c count on corporations to ship personalised interactions—and 76 p.c get pissed off when manufacturers fail to take action (supply)
- 36 p.c say retailers want to supply extra personalised experiences, rising to 43 p.c amongst households incomes over $100,000 a yr (supply)
Ideally, try to be including some extent of personalization to each e-mail you ship. On a fundamental stage, which means referring to prospects by title. Extra superior personalization means constructing viewers segments, permitting you to achieve out with messaging that feels such as you’re talking to every subscriber as a person.
Nevertheless, when you might solely ship one sort of personalised e-mail, I’d extremely advocate selecting product suggestions.
As a result of when you share merchandise that you simply know prospects will love, primarily based on their earlier shopping exercise and order historical past, there’s a a lot better probability they’ll purchase from you.
Need to know among the best issues about sharing personalised product suggestions? It’s tremendous fast and simple.
Simply check out this instance from Australian equipment model Bellroy:
For entrepreneurs, this e-mail is a dream come true. All you should do is write a pair sentences of snappy e-mail copy explaining that these merchandise are personalised to your particular person tastes.
Then it’s as much as your e-mail automation software program to do all of the heavy lifting, choosing out merchandise that align with every buyer’s pursuits.
One prime tip on sending product suggestion emails: give your subscribers the prospect to seek out their new favourite product by linking to your full product vary.
And whilst you’re at it, you’ll want to remind customers why they love shopping for from you by itemizing three or 4 product and service-related USPs, like Bellroy does right here:
3. Increase Conversions With Deserted Cart Emails
You may be forgiven for considering that when a buyer visits your web site and provides a product to their buying cart, your work as a marketer is finished.
Congratulations, you’re one other step nearer to hitting your income objectives.
Sadly, issues don’t all the time work out like we hope. Based on the Baymard Institute, an astonishing 69.99 p.c of all buying carts are deserted. So for each 10 prospects who begin the checkout course of, seven will drop off earlier than changing.
There are any variety of the reason why prospects abandon their carts, together with:
- Additional prices, like delivery, taxes and charges (cited by 48 p.c of cart abandoners)
- Requirement to create an account (24 p.c)
- Gradual supply (22 p.c)
- Not trusting the location with their bank card data (18 p.c)
- Too lengthy or overcomplicated checkout course of (17 p.c)
Regardless of the case, it’s in your finest pursuits to comply with up on cart abandoners. As a result of in the event that they appreciated your product sufficient to begin the checkout course of, they are often persuaded to finish the transaction with the proper messaging.
Importantly, proof suggests customers like deserted cart emails, with open charges persistently clocking in at greater than 40 p.c.
One retailer that clearly understands the potential of deserted cart emails is make-up and skincare model Too Confronted:
This e-mail is straightforward however efficient. It reminds the shopper of the objects they deserted and presents a 20 p.c low cost, which is a robust incentive to return and purchase.
4. Enhance Buyer Satisfaction With Order Affirmation Emails
Transactional emails—resembling order, delivery, and refund confirmations—aren’t precisely probably the most thrilling type of e-mail advertising.
They don’t provide a lot scope to flex your artistic muscle groups, showcase your whip-smart copywriting, or display your ardour for graphic design.
In actual fact, the overwhelming majority of transactional emails look kind of interchangeable, as a result of they embody the identical forms of data, particularly:
- Product ordered
- Value paid
- Order date
- Transport handle
- Billing handle
They will not be probably the most partaking emails you’ll ever ship, however transactional emails are efficient.
How efficient? One research claims they ship a median open charge of 58.32 p.c and a click on charge of 18.69 p.c—each of that are increased than every other sort of automated e-mail.
If three in 5 of your order affirmation emails are going to be opened, it pays to place some thought into them.
Past itemizing the naked minimal data, it is a implausible alternative to take some pressure off your buyer assist crew, like Mango does on this instance:
Attempt to anticipate the questions prospects are more likely to have at this stage of the shopping for journey and supply them with related data. Most probably, they’ll wish to know two issues:
- When their order will ship and/or arrive
- The way to trade or return their buy if vital
5. Encourage Motion With Shortage Emails
We people all the time need what we are able to’t have. If a product is listed as “out of inventory”, it instantly turns into twice as enticing.
As entrepreneurs, we are able to use this to our benefit by pointing prospects within the route of fast-selling merchandise. Or, to take a extra cynical method, we are able to inform prospects {that a} product is operating low within the hope that it’ll spark curiosity and drive gross sales.
Brooklinen frequently makes use of this method to advertise just lately launched merchandise:
This e-mail is positively dripping with scarcity-related messaging, together with phrases like:
- Promoting quick
- Don’t miss out
- You don’t wish to be disregarded
- Restricted version
Positive, it’s not delicate. However on the subject of driving income, generally it pays to repeat the message again and again to make sure it actually hits residence.
6. Tease Product Launch Occasions
You’ve invested a bunch of money and time in creating a brand new product.
Alongside the way in which, you surveyed current prospects to grasp precisely what they need.
You’re assured the value level is spot-on.
So the very last thing you need is to fall on the remaining hurdle by failing to adequately promote the launch.
In my subsequent instance, pure skincare model Three Ships demonstrates how e-mail advertising could be a key aspect in your product launch technique:
Relatively than merely telling prospects a brand new product will likely be dropping subsequent week, it invitations them to a dwell buying occasion, together with a number of juicy perks.
Positive, organizing a dwell occasion would possibly sound like a whole lot of work. However proof suggests it’s definitely worth the effort.
Certainly, McKinsey predicts that dwell commerce-initiated gross sales might account for as a lot as 10 to twenty p.c of all ecommerce by 2026.
Not solely that, however McKinsey says that corporations are seeing conversion charges of as much as 30 p.c from dwell buying—that’s as much as ten instances increased than conventional ecommerce methods.
However dwell product launches aren’t a silver bullet. They’ll solely work when you promote them successfully, and e-mail advertising is one of the best ways to do it.
7. Promote Free Transport
Subsequent time you’re planning a value low cost, assume once more. Seems prospects are literally way more turned on by shipping-related promotions.
Based on Retention Science, web shoppers are two instances extra doubtless to reply to free delivery presents than value reductions.
What’s extra, Google analysis reveals that 75 p.c of vacation customers are planning to purchase from shops that provide free delivery, whereas X Supply claims that 56 p.c of all buying cart abandonments will be traced again to shipping-related issues.
Positive, free delivery isn’t sensible—or possible—for each retailer. However when you can afford it, it’s best to give it a attempt, as a result of customers merely can’t abide paying additional for his or her orders to be shipped.
In my subsequent instance, Pink Rooster Espresso used free delivery as the point of interest of its newest Cyber Monday e-mail advertising marketing campaign:
In my view, the perfect factor about providing free delivery is that it doesn’t devalue your product.
That’s an enormous deal. Analysis from Klarna exhibits that one in 4 customers are much less doubtless to purchase from retailers that all the time run gross sales, whereas two-fifths say that fixed gross sales make manufacturers look retro and low-cost.
By discounting the delivery moderately than the product, you get to retain your worth whereas giving prospects what they need. It’s a double win.
Drive Shopify Income With Drip
Shopify and Drip are a match made in advertising heaven.
With Shopify, you get all of the instruments to promote your merchandise to the world.
You additionally get a ton of information about what your prospects are shopping for, after they’re buying, and the way typically they’re abandoning their carts.
Drip permits you to make sense of all the info, serving to you discover your most loyal prospects, your most engaged subscribers, and your lapsed prospects who want slightly nurturing.
All of which provides you the insights to develop higher focused, extra impactful campaigns.
Sounds good? Strive it out by signing up to your 14-day free trial.
