This 12 months, Adweek’s Ladies Trailblazers difficulty celebrates ladies in media, tech and promoting who’re taking equality to the subsequent stage by pulling up seats for girls and different underrepresented communities. They’re the ladies who’re strolling the stroll, past company pledges, DEI buzzwords and income objectives, and utilizing their distinctive positions and expertise to empower those that don’t all the time have the loudest voices within the room. Their experience ranges from gaming and leisure to tech and past, they usually’re offering alternatives and furthering the success of the communities their work serves. Whether or not its worldwide icon Michelle Yeoh, who solely takes on roles she believes in and, within the course of, spotlights highly effective ladies audiences can relate to, or company leaders like Periscope president Cari Bucci-Hulings, who all the time leads with empathy however doubled down when her staff wanted it most and employed a full-time, devoted therapist for them, we have a good time ladies supporting ladies—and past. —Luz Corona
