Harvest Snaps, the unique better-for-you (BFY) snack and flagship model of Calbee America, Inc., has appointed inventive and media company Cutwater, with workplaces in San Francisco and New York Metropolis, as their digital inventive company of report after a complete evaluation.
Underneath this relationship, Cutwater will spearhead communications efforts, together with inventive, digital, model, and social technique. The company will work throughout Harvest Snaps’ Baked Snacks and Crunchy Loops merchandise. Each Baked Snacks and Crunchy Loops are powered by plant-based protein and faucet into veggies (comparable to baked peas, lentils, and beans) because the #1 ingredient.
“The snack class is probably the most dynamic and fascinating class on the market, and Harvest Snaps is without doubt one of the most fascinating manufacturers inside the house. Their nice style and better-for-you advantages are actual differentiators”, explains Cutwater Founder and CCO Chuck McBride. “We see a variety of strategic and cultural potentialities with this model. It has a little bit of a cult following, which is at all times inspirational, particularly on the digital and social panorama.”
The collaboration comes on the heels of Harvest Snaps’ latest rebrand, a significant milestone and turning level for the BFY snack that rolled out a brand new emblem, model movie, packaging, illustrations, color palette, typography, iconography, and extra. It additionally follows Cutwater’s newest win because the inventive and media company of report for petcare model Hartz.
Calbee America, Inc.’s Head of Advertising and marketing Sandra Payer provides, “As we carry our refreshed model and new improvements to market, we’re excited for the assist Cutwater and their inventive workforce can present to Harvest Snaps. From creating new, partaking content material to launching digital activations, I’m assured that our work will disrupt, in one of the best ways doable, the best way we talk with our customers.”
For the remainder of the yr forward, Harvest Snaps appears to be like to proceed this thrilling interval of development by launching its first-ever D2C platform together with a brand new “Combined Snack Pack” providing and school sampling occasions. Upcoming campaigns and initiatives with Cutwater, which can embrace paid media assist, are slated to kick off with TikTok and AR activations, a refreshed content material library of images parts for digital and social, in addition to influencer and retailer partnerships with prime names.
Based on Cutwater Principal and President Christian Hughes, “Harvest Snaps was one of many trailblazing pioneers in veggie snacks. I used to be a shopper and fan of the product earlier than we had even formally met. We’re thrilled to work with their workforce throughout this transformative time of their enterprise and sit up for driving audiences to snap up the goodness.”
Harvest Snaps merchandise can be found at grocery store chains and pure grocers throughout the U.S. in addition to on-line at Amazon.
About Cutwater:
Cutwater is an unbiased inventive and media company with workplaces in San Francisco and New York Metropolis. Headed by promoting thought leaders, Founder / CCO Chuck McBride and Principal / President Christian Hughes, the company prides itself on constructing distinctive campaigns for challenger and legacy manufacturers alike. These have included the likes of Google, Russell Stover, Brawny, Jeep, Ray-Ban, and extra. https://www.cutwateragency.com/
About Calbee America, Inc.:
Since increasing from Japan in 1970, the Calbee workforce has been enthusiastic about making plant – based mostly, nutritious snacks from high quality substances that carry a smile to your day. Their mantra is to “Harvest the Energy of Nature,” which is demonstrated by their flagship Harvest Snaps model comprised of veggies because the #1 ingredient. Producing its merchandise in Fairfield, CA , Madera, CA, and Senatobia, MS, the corporate continues to innovate with new purple lentil Crunchy Loops and San Joaquin Almond Nut Chips. Go to https://calbeena.com/ for extra data. Additionally go to HarvestSnaps.com and comply with @harvestsnaps on social media.
Social Media:
Fb: @cutwater
Twitter: @CutwaterAgency
Instagram: @cutwateragency
LinkedIn: Cutwater
Fb: @HarvestSnaps
Twitter: @HarvestSnaps
Instagram: @harvestsnaps
LinkedIn: Calbee America
