Is IGTV Gone?

I keep in mind recording a 20-minute video I supposed to add to Instagram as IGTV content material. The video was a collaboration with a number of of my content material creator pals, and I used to be so excited to share it. Think about my shock — and confusion — once I logged into Instagram and could not discover the IGTV function! I keep in mind considering, “Is IGTV gone?”

The easy reply is sure, however don’t be concerned — there are nonetheless methods to share long-form content material on Instagram. This is what that you must know in regards to the destiny of IGTV and video sharing on the app.

What occurred to IGTV on Instagram?

In October 2021, Instagram scrapped IGTV because the social community shifted its focus towards video content material. IGTV was mixed with in-feed movies, forming the brand new Instagram Video function. In July 2022, the Instagram Video and Instagram Reels tabs had been consolidated to create a singular house for all video content material, and all movies might be shared as Reels.

Picture supply: Instagram

So, if Instagram needs to pivot extra towards movies, why would it not dispose of IGTV? Nicely, IGTV centered on long-form movies within the hopes that it may compete with YouTube. Nevertheless, TikTok quickly rose in recognition, and TikTok’s short-form movies turned extra common amongst social media customers.

To stay aggressive, Instagram discontinued IGTV and launched Instagram Reels earlier than launching Instagram Video.

How Instagram Video is Completely different from IGTV

For starters, Instagram TV was a standalone app devoted to long-form Instagram movies, although the function’s primary performance was obtainable on the principle Instagram app and web site. In distinction, Instagram Video homes all video content material in a tab on the person’s profile and feed inside the Instagram app, so there is no want for a separate software.

One other distinction is {that a} video uploaded through cell to IGTV might be as much as quarter-hour, whereas desktop uploads might be as much as 60 minutes. Nevertheless, all video content material uploaded to Instagram Video might be as much as 60 minutes lengthy, no matter the way it’s uploaded.

Any video uploaded to Instagram lower than quarter-hour lengthy might be displayed as a Reel as of July 2022.

To compete with TikTok, Instagram Video options embody totally different instruments, comparable to trimming, filters, and the flexibility to tag individuals and places.

Instagram additionally modified IGTV advertisements to “in-stream video advertisements” which might be not than 60 seconds.

The place to Discover Instagram Movies on Your Profile

The Instagram Video tab, now merged with the Reels tab, might be discovered beneath a person’s bio between the tabs for the person’s grid and tagged content material. Earlier than, video content material may very well be discovered in several areas across the app as an alternative of in a single devoted place.

Picture supply: Instagram

Instagram is continually evolving to compete with new social networks like TikTok and to maintain its place as a fixture within the creator economic system. So, customers can count on much more adjustments sooner or later as Instagram continues to prioritize movies over pictures.