Maximize your occasion funding by making video a cornerstone of your occasion advertising and marketing plan. Uncover a few of the greatest occasion advertising and marketing concepts that use video to ship outcomes.
Organizing and advertising and marketing an occasion isn’t simple. You may e book the perfect venue, schedule the perfect audio system, and organize the perfect catering—however the occasion will nonetheless fall flat if nobody reveals up.
Whether or not your occasion advertising and marketing is for in-person conferences or for on-line occasions like webinars, you need to drive potential attendees’ curiosity, generally from half a world away.
That is very true as COVID-19 restrictions calm down. All these canceled dwell occasions can be seeking to make up for misplaced time. How can the advertising and marketing plan to your occasion attain attendees by means of all that noise?
The reply is video. It’s the most effective occasion advertising and marketing methods with regards to driving engagement earlier than, throughout, and after occasions. On this weblog, we’ll cowl how you should use video at each stage of your occasion advertising and marketing campaigns.
- Contents
- 1. Why Occasion Video?
- 2. Learn how to Use Video Earlier than the Occasion
- 2.1 Construct Hype with Occasion Promo Movies
- 2.2 Make Connections with Pre-Occasion Gross sales Outreach Movies
- 3. Learn how to Use Video Through the Occasion
- 3.1 Increase Your Attain with Occasion Stay Streams
- 3.2 Seize Buyer Testimonials and Thought Management Movies
- 3.3 Use Video All over the place
- 4. Learn how to Use Video After the Occasion
- 4.1 Comply with Up With Put up-Occasion Movies
- 4.2 Promote Occasion Movies and Reuse Content material Afterwards
- 5. Begin Utilizing Video for Occasions
Why Occasion Video?
Once you’re advertising and marketing your occasion, you could present potential attendees why they need to select your occasion over others.
The bottom line is to generate pleasure. Why do folks go to concert events, soccer video games, and comedian cons? As a result of they’re thrilling. You may discuss all concerning the sensible deserves of your occasion, just like the audio system and networking alternatives, however you’ll by no means be capable to match that uncooked sense of pleasure. Seize that sense of enjoyable, freshness, and discovery for your small business with superior occasion movies.
Phrases, photographs, and audio alone can’t convey the enjoyable and connection of an occasion the way in which that video can. Video places attendees proper there within the motion. They will see for themselves what makes your occasion particular—and thus value their treasured time.
In relation to occasion advertising and marketing, video is the present that retains on giving. You should utilize thoughtfully deliberate video all alongside the occasion advertising and marketing timeline:
- Earlier than the occasion to drive registration and virality
- Through the occasion to drive engagement
- After the occasion to drive motion (and remind attendees of the enjoyable they’d, inclining them to attend one other occasion sooner or later)
Within the subsequent sections, we’ll cowl the occasion advertising and marketing greatest practices that may set you up for achievement.
Learn how to Use Video Earlier than the Occasion
Let’s face it: Your potential attendees have tons of occasions vying for his or her time and a spotlight. They’re overwhelmed and tuned out. With the intention to persuade them to enroll in your occasion or drop by your sales space on the present flooring, you could differentiate your self.
Construct Hype with Occasion Promo Movies
Take into consideration the trailer for a blockbuster film and the way in which it hypes you as much as see the function movie. Your occasion promo video ought to do the identical factor: Seize the highlights in a single digestible bundle to get folks excited to your occasion.
When making a promo video for an occasion, mix previews of occasion content material, mini-interviews together with your audio system, and testimonials from previous attendees into one irresistible complete.
Get versatile together with your format: Attempt an occasion announcement, a ticket launch, a reminder, and even an occasion FAQ. Don’t overlook to pair your video with a robust name to motion (CTA) and an efficient occasion touchdown web page to drive these registrations.
Don’t have footage from earlier occasions to indicate off? Get inventive together with your occasion advertising and marketing technique.
Make Connections with Pre-Occasion Gross sales Outreach Movies
One technique to spur occasion attendance is by connecting immediately with potential attendees. Straight focusing on prospects with individualized movies makes your occasion (and your model) stand out.
Your gross sales crew can accomplish this with only a webcam and some minutes. (If you may get your audio system to create outreach movies too, even higher!)
Invite potential attendees to register, or ask confirmed registrants to e book a gathering with certainly one of your attending gross sales reps. It’s a low-cost however high-impact technique to create these private connections that actually drive attendance.
On this pre-event private outreach, gross sales rep Benny Hua lets his prospect know he’ll be on the occasion and the place to search out him.
The free video software for higher gross sales Simply document and share video messages.
Learn how to Use Video Through the Occasion
The large day is lastly right here! Working the occasion is certain to maintain you busy. However don’t lose sight of the possibility to seize useful video that may maximize your occasion’s long-term return on funding (ROI).
Assume strategically about your in-event video alternatives. They’ll assist drive future registrations, as they’ll function a wealthy supply of content material all year long.
Increase Your Attain with Occasion Stay Streams
Simply because somebody couldn’t make it to your occasion doesn’t imply they need to miss out. Stay streaming your occasion—whether or not you’re broadcasting each second or simply the keynotes—is a good way to have interaction folks at dwelling.
Simply take a look at Marketo. They live-streamed their Advertising Nation Summit. Virtually a thousand folks watched the stream, rising the occasion’s total attendance by practically 15%. This helped make the Summit certainly one of Marketo’s prime pipeline technology applications.
Seize Buyer Testimonials and Thought Management Movies
Your audio system, clients, and enterprise crew are all collectively in a single place. Present them at their greatest.
Your audio system are one of many largest options of your occasion, so benefit from your funding. File thought management interviews with trade consultants that you could repurpose as recent content material afterward. Your audio system are certain to understand slightly additional promotion, too.
Your attendees are additionally a wealthy supply of video potential. Arrange a quiet, skilled recording setting and get folks to speak about their experiences. This can be a golden alternative to be in the identical room because the individuals who really use your product. Reap the benefits of it and seize testimonials that you should use in future applications and even flip into full-blown case research.
Bonus: You may as well get occasion testimonials from attendees. Recording their event-related feelings whereas they’re within the thick of it is going to gasoline subsequent 12 months’s registration drive.
Use Video All over the place
There are many different methods that you could put video to work throughout your occasion—even scrappy smartphone video. Listed here are just a few examples:
- Sales space video enjoying at your present flooring setup to assist attract passersby
- Video leveraged in talking periods to get the viewers excited concerning the subject or for example particular factors
- Social media occasion advertising and marketing with movies that flaunt occasion highlights, are simple for attendees to share and present those that stayed dwelling what they’re lacking
Learn how to Use Video After the Occasion
Utilizing video after your occasion is simply as vital as earlier than or throughout. Video helps deliver again nice reminiscences and preserve that occasion vitality lengthy after the lights exit.
Plus, should you do it proper, you’ll find yourself with tons of video that you should use to fill your long-term editorial calendar.
How are you going to greatest use your video to drive ROI all year long? Vidyard VP of Advertising Tyler Lessard outlines two nice makes use of of occasion movies: Compiling them into accessible, centralized hubs, and leveraging them throughout your content material advertising and marketing technique.
Comply with Up With Put up-Occasion Movies
Your attendees in all probability made all types of reminiscences, met a lot of new folks, and discovered a ton throughout your occasion. With video, you may assist preserve crucial particulars recent of their minds.
Your advertising and marketing crew can produce post-event recaps, whereas your gross sales crew can comply with up together with your scorching sales space leads utilizing fast, private movies.
Video is an ideal technique to solidify attendees’ optimistic and memorable impressions of your occasion. It’ll assist your model stand out from the group.
Vidyard VP of Advertising Tyler Lessard reveals off the best way to attain out to attendees after an occasion on this transient however heartfelt follow-up video.
The free video software for higher gross sales Simply document and share video messages.
Promote Occasion Movies and Reuse Content material Afterwards
You’ve bought your occasion movies. Now it’s time to place them to work. Present You’s effort in capturing all that video content material will take tons of labor off Future You’s plate.
At Vidyard, one occasion—like our Quick Ahead digital summit—can generate sufficient materials that we’re nonetheless rolling out recent content material six months or perhaps a 12 months later.
Use your occasion movies so as to add energy to your blogs, electronic mail campaigns, social posts, and extra. Plus, manage your movies in a single place so viewers can simply uncover and binge your content material.
Vidyard’s video hubs are nice occasion advertising and marketing instruments. They put your movies collectively in a single place that displays your organizational branding and is freed from advertisements and distractions. The hub’s video analytics observe who’s watching and clue you in on viewer habits. You may place your occasion movies for simple consumption and be taught extra about which matters and video varieties work greatest.
Begin Utilizing Video for Occasions
Video is the subsequent neatest thing to being there in particular person. It’s an excellent technique to seize all that pleasure, emotion, and enjoyable, which means that it needs to be a key a part of your advertising and marketing plan for an occasion.
Once you get strategic with capturing and leveraging video, you’ll be capable to drive extra attendance in an environment friendly and budget-friendly manner.
