Among the most useful instruments are tremendous easy. The Fb PixelThe Fb pixel helps advertisers observe occasions that happen on their web site and attain individuals who carried out these occasions with adverts. Helper (is it the Meta Pixel Helper now?) is such a software.
The Fb Pixel Helper is a Chrome browser extension. It’s not new. However, it’s extraordinarily helpful for Fb advertisers, and it’s free.
What’s it?
First, you could use the Chrome browser. In the event you do, you possibly can add the Fb Pixel Helper browser extension.
It’s a troubleshooting software that detects the presence of a pixel on the present URL you’re viewing. It additionally detects the usual occasions, customized occasions, and customized conversions which might be firing.
Let me present a few examples of how it may be used…
Managing Purchasers
Possibly you’re managing a shopper or are contemplating a possible shopper. You don’t have entry to their Advertisements Supervisor, however you wish to get a greater sense of what they’re doing.
An instance: I host one-on-one classes. I’m not a hands-on contractor, however extra of a short-term (45 minutes) advisor. I don’t have or need entry to your Advertisements Supervisor, Occasions Supervisor, or Enterprise Supervisor.
Previous to our session, I’ve the shopper full a questionnaire to inform me extra about what they’re doing and what they hope to perform. In addition they present an inventory of domains associated to their enterprise.
This permits me to poke round just a little bit with none direct entry. Have they got the pixel put in? What sorts of occasions are firing? It doesn’t give me a radical evaluate, nevertheless it gives some surface-level context.
Testing Software
Sure, Fb has its personal testing instruments inside Occasions Supervisor. You need to use them, too. And whereas they could be greatest for viewing how the pixel is firing throughout your web site, I want the Fb Pixel Helper for testing particular person pages.
The extension makes it tremendous simple to right away see if the pixel fires when the web page hundreds. It additionally permits me to check whether or not sure occasions hearth once they’re purported to, in real-time.
Studying Software
It’s an awesome studying software! Once I write about the customized occasions working on my web site, you possibly can really take a look at them out for your self.
You’ve already been on this web page for some time. You’ve scrolled. You also needs to click on the audio participant on the high. Then click on the helper to see the precise occasions which might be firing.
Attempt it!
You possibly can even broaden every occasion to study extra concerning the parameters used.
Your Flip
Do you utilize the Fb Pixel Helper, or do you favor different testing instruments?
Let me know within the feedback beneath!
