By Win Salyards, Senior Advertising Guide at Heinz Advertising
I’m not an online developer, electronic mail advertising and marketing specialist, or software program engineer. I’m a marketer with a tiny bit of information of HTML and CSS, Marketo, and design. This previous January, I used to be tasked with updating our e-newsletter template. Listed below are three issues I’ve realized from that course of:
It’s really easy to enhance your HTML/CSS abilities
So many free assets can assist educate you how you can code or offer you just a few strains to stick to repair a problem. There is no such thing as a excuse for you to not attempt your hand at one thing like this. Increasing your abilities or gaining that little further data that will help you talk successfully with an engineering workforce has by no means been simpler.
Outlook sucks, and I additionally love Outlook
Revamping our e-newsletter template has made me conscious of how painfully irritating Outlook might be. It feels so clunky generally. By no means presenting an electronic mail accurately due to compatibility issues (get with this system Microsoft) or making my banner pictures bizarre (ugh!) However I nonetheless love Outlook, particularly since lots of the points I had whereas growing our e-newsletter got here from newer accessibility options added to Outlook.
Electronic mail compatibility is a ache
Every electronic mail “shopper” has its quirk with the way it shows components of emails. Compatibility was by far what I spent essentially the most time on, and it additionally taught me simply how very important electronic mail testing software might be. There’s solely a lot you’ll be able to accomplish by sending your self Marketo or HubSpot assessments. In case you are sending common batch electronic mail campaigns and don’t at the moment have a testing software like Electronic mail on Acid, begin in search of one right this moment. Your life might be a lot simpler.
Electronic mail has been round for a very long time, and entrepreneurs will at all times discover novel methods to overcomplicate issues. So, in the event you’re beginning to construct your electronic mail advertising and marketing abilities, take your time and don’t get too pissed off on the course of. Comfortable sending.
