SMX Subsequent kicks off at 11 a.m. ET at this time, so in about an hour, and we begin with an unique keynote the place I’ve the dignity of interviewing Hyung-Jin Kim, the VP of Google Search. Kim has been with Google for 20 years and he leads the search rating crew.
On this keynote, my purpose was so that you can perceive why Google Search works the best way it does, to get into the mindset of Google rating engineers, and in addition to grasp the place Google goes sooner or later.
This keynote covers:
- The place you study Kim, each professionally and personallyÂ
- Why Google Search does what it does
- Tips on how to get into the mindset of a Google search-ranking engineer
- Search high quality and search spamÂ
- The significance of math and metrics for Google Search
- Some algorithm updates, some you may have by no means heard of earlier than
- The position of synthetic intelligence and neural networks in Google Search
- Why Google releases algorithmic updates to Google SearchÂ
- How Google sees its relationship with the search engine optimisation trade
- Recommendation from Google on surviving future Google updates
- The significance of Google’s high quality raters tips, E-A-T and YMYLÂ
- What’s coming subsequent from Google Search
Seize your free go now and be part of us on-line for this unique keynote with Hyung-Jin Kim, the VP of Google Search.
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About The Writer
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming crew for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM matters. Barry will be adopted on Twitter right here.
