The best approach to arrange Conversions API is with the Fb for WordPress plugin. And it additionally simply occurs to be free.
(If you happen to want background on the Conversions API and why it’s good to set it up, be sure that to take a look at this explainer.)
These are two main boundaries for any writer eager to arrange the Conversions API. Most of the choices include a month-to-month value (just like the API Gateway). Setting it up manually or with Google Tag Supervisor can also be technical and sophisticated (not less than when you’re not tremendous technical your self).
The reality is that I tried to make use of the Fb for WordPress plugin initially, and let’s get this out of the way in which first. It’s not an excellent plugin. It’s clunky. It has little or no worth, and you might be unlikely to make use of it for what Fb appears to need you to make use of it for (apparently monitoring and organising Fb advert campaignsThe marketing campaign is the inspiration of your Fb advert. That is the place you will set an promoting goal, which defines what you need your advert to attain. out of your web site??).
And really, one motive that I initially deserted the plugin is that I didn’t even understand it was connecting the API when it was. It’s simply not the cleanest piece of design, however that doesn’t actually matter.
If all you need is an easy resolution that doesn’t value something, you might be in luck.
Set Up the Plugin
First, go to your Occasions Supervisor. After choosing your pixel as the info supply, go to the Settings.
Choose the choice to Select a Companion.
Choose WordPress. You’ll then be taken by the steps of the set up.
Go to the Plugins menu of your WordPress web site and click on to “Add New.” Search “Fb for WordPress” (you may also obtain it right here). Then set up and activate the plugin.
After activated, head over to the plugin’s settings and click on “Get Began.”
You’ll have to log into your Fb account.
You’ll then want to pick out your Enterprise Supervisor, Fb Web page, Instagram Profile, Advert Account, and pixel.
I hold “Supervisor Your Enterprise” on, however I’m unsure whether or not turning it off would impression entry to connecting the API.
Right here’s the vital half. Chances are you’ll have to refresh your WordPress web page to see this…
The token is what’s used for the API. You’ll wish to verify this field.
After you verify, go forward and refresh the web page once more (yeah, not significantly dynamic). It is best to then see a field checked that you simply’re sending net occasions utilizing the Conversions API.
You’re performed!
What Will Occur Now?
Sure, that’s it. You don’t have to arrange new occasions. Fb will merely use your present pixel and any occasions you’ve arrange and likewise ship occasions through a server.
In different phrases, I hope you’ve already arrange normal and customized occasions to trace vital actions in your web site. Connecting the API will then piggyback off of these occasions.
Fb will then obtain two units of occasions from you: 1) out of your browser and a couple of) out of your server. Fb will then deduplicate these occasions in order that nothing is counted twice.
Affirm It’s Working
You’ll want to withstand the urge to right away verify on whether or not occasions are despatched utilizing the API. It could not present up for a couple of hours. I’d wait a day. And, after all, what you see might rely on the quantity of site visitors you get and the occasions you’ve arrange.
Then go to your Occasions Supervisor once more and choose the pixel as your occasion supply. The column for ConnectionInside your advert set, you possibly can additional slender concentrating on by including a connection to a web page, app, or occasion that you simply management. Technique ought to embrace each Browser and Server.
If you happen to solely see Browser, it may very well be as a result of that occasion has not occurred but because you linked the API.
When you see the Server is sending occasions, that’s it! There’s actually nothing left so that you can do.
Your Flip
There could also be some benefits for utilizing the extra technically refined (and costly) choices, however this can be a easy and free method that may get you off the bottom.
Have any questions? Let me know within the feedback beneath!
