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HomePRDisney’s memo outlines grim future, Twitter’s content material moderation cuts and extra

Disney’s memo outlines grim future, Twitter’s content material moderation cuts and extra


Young Girl Using Smart Phone Social Media Concept

Walt Disney Co. is taking a look at slicing prices, based on an inner memo to managers obtained by CNBC.

These may embody layoffs, a ban on most firm journey and a hiring freeze.

The transfer by CEO Bob Chapek got here after the corporate reported sluggish fourth-quarter earnings and a $1.5 billion quarterly loss in its streaming enterprise final week.

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“I’m totally conscious this will likely be a tough course of for a lot of of you and your groups,” Chapek stated within the inner word to administration. “We’re going to should make robust and uncomfortable choices.”

Firm shares are reportedly down about 40% in 2022.

Why it issues: Disney’s message to managers additionally labored as a public assertion for shareholders. Firm executives had been clear about its monetary wants and what steps wanted to be taken to get the corporate in a greater place sooner or later. Their feedback left little room for misinterpretation.

 New layoffs at Twitter to affect content material moderation

 The cuts are persevering with at Twitter.

Content material moderation and core infrastructure employees had been among the many firm’s reported 4,400 layoffs of contract workers over the weekend, Platformer’s Casey Newton reported.

Newton added that some contracted workers solely realized they had been laid off as soon as they couldn’t log into their Slack and e mail applications. As well as, he reported managers weren’t notified of the layoffs.

The platform has confronted broadly reported monetary points, together with Musk telling employees in an all-hands assembly Thursday that the corporate may face chapter and wanted to boost subscription income to offset falling promoting {dollars} to “survive the upcoming financial downturn.”

Musk additionally stated over the weekend that the platform’s subscription service would make its return later this week after experiences emerged Friday that Twitter Blue’s subscription service was being delayed whereas the corporate was addressing considerations over faux accounts.

Why it issues: The corporate has stated it needed to boost content material moderation to appease nervous advertisers, but it surely continues to chop content material moderators. The contradiction retains advertisers away from the location and isn’t serving to the corporate’s picture.

Did NYC restaurant go far sufficient in response to discrimination claims?

A romantic Brooklyn restaurant responded to a TikTok declare that the enterprise discriminated in opposition to Asian folks

Annie, who doesn’t have a final title on her TikTok account, shared a video that confirmed Asian {couples} all sitting in One if by Land, Two if by Sea’s low-lit second degree, whereas different {couples} sat on the primary flooring with higher lighting and furnishings.

“Let’s reduce to the chase: One if by Land, Two if by Sea racially discriminates in opposition to nonwhite folks, notably Asians,” Annie stated within the video.

@rokug4n

My evaluate of a well-liked dinner restaurant in NYC – One if by Land Two if by Sea #greenscreen #nyc #nyceats #foodie #asian #nycrestaurants #nycdinner

♬ unique sound – annie

Others shared related experiences to Annie on the restaurant’s Yelp web page, however a consultant for the enterprise stated the allegations had been unfaithful.

“One If By Land, Two If By Sea has been in enterprise virtually fifty years and we delight ourselves on our service to our prospects, no matter their shade or nationality. I’ve labored on the restaurant for 30 years and the rationale it has stayed so widespread is due to the heat every visitor receives as they stroll by the door,” Lisa Gardner, One if by Land, Two if by Sea’s director of particular occasions, instructed the NY Put up in a press release.

Why it issues: The restaurant may have gone additional by listening to the considerations raised by Annie and different Yelp reviewers to evaluate their method to seating friends. It’s good for companies to share that they’re welcoming to Asian People. However different friends could not really feel the identical welcome. There could also be no cause for One if by Land, Two if by Sea to alter their insurance policies, however not listening sends an unwelcome message to prospects.

TikTok spreads unhealthy weight reduction suggestions, research says

A brand new research says promotes “poisonous” eating regimen habits, based on a New York Put up story.

Within the PLOS One report, scientists checked out 1,000 movies utilizing ten hashtags that emphasised health or diet.

Research writer and College of Vermont Affiliate Professor Lizzy Pope stated the movies glorified weight reduction and meals being key to reaching well being and thinness.

“We didn’t see any professional voices on this dialog,” Pope stated. “There are only a few docs or dietitians that had been interacting on this content material. So it was mainly simply all folks which can be taking their private expertise and sharing it with the world which could be priceless. However in diet, there’s a lot dangerous data on the market, that now we have to be so cautious.”

Researchers feared the weight-loss data would have a adverse affect on TikTok’s youthful viewers.

“Every day, hundreds of thousands of teenagers and younger adults are being fed content material on TikTok that paints a really unrealistic and inaccurate image of meals, diet and well being,” Pope stated within the launch.

Why it issues: Younger folks actively look to social media for well being data. There’s ample alternative for docs, hospitals and legit healthcare consultants to share helpful weight-loss data on this area.

Chris Pugh is a employees author for PR Every day. Comply with him on Twitter and LinkedIn. Ship story concepts to ChrisP@Ragan.com.

COMMENT

2 Responses to “Disney’s memo outlines grim future, Twitter’s content material moderation cuts and extra”

    Ronald N Levy says:

    A method to save cash at Disney is don’t eat there. Convey lunch from residence. The best way NOT to save cash is to do what Twitter did, lay off folks whose jobs had been protecting of consumers and company popularity.

    Musk laid off Twitter PR folks. Then, after they had been wanted to cut back the impact of dangerous information, they weren’t there.

    “How do we all know,” high administration could ask, “that PR individuals are bringing in additional than they price?” It’s an excellent query and Twitter’s expertise is an effective reply. You know how you realize the worth of a hearth division when a fireplace breaks out.

    Even higher you realize as a result of you possibly can heed the recommendation of MBA faculties: look forward. Simply as we all know that fireside is a danger we are able to stop or management with good folks and methods, so is dangerous information an typically preventable and controllable peril , information that may destroy an enormous chuck of an organization’s asset worth.

    What can maintain down the dangerous impact of dangerous information is the nice safety of constructive truths. That’s IF you’ve gotten PR folks in place to promptly make recognized the reality. This could embody making reality recognized to administration that helps administration avert making a PR blunder.

    Additionally having an incredible PR agency to again up the in-house crew.

    It was a PR blunder for Twitter to oust the knowledge moderators who
    protected Twitter advertisers now departed. It was a PR blunder to attempt saving cash by slicing the Twitter PR employees that left as an alternative of staying to guard administration. Saving on lunch could have helpful results however “saving” by shedding PR savants may cause grave company indigestion plus starvation for wanted safety.

    Ronald N Levy says:

    A method to save cash at Disney is don’t eat there. Convey lunch from residence. The best way NOT to save cash is to do what Twitter did, lay off folks whose jobs had been protecting of consumers and company popularity.

    Musk laid off Twitter PR folks. Then, after they had been wanted to cut back the impact of dangerous information, they weren’t there.

    “How do we all know,” high administration could ask, “that PR individuals are bringing in additional than they price?” It’s an excellent query and Twitter’s expertise is an effective reply. You know how you realize the worth of a hearth division whenever you see fires escape.

    You recognize as a result of you possibly can heed the recommendation of MBA faculties: look forward. Simply as we all know that fireside is a danger we are able to stop or management with good folks and methods, so is dangerous information an typically preventable or controllable peril , information that may destroy an enormous chunk of an organization’s asset worth.

    What can maintain down the dangerous impact of dangerous information is the nice safety of constructive truths. That’s IF you’ve gotten trusted PR folks in place to promptly make recognized the truths. This could embody making reality recognized to administration earlier than administration makes a PR blunder.

    It was a PR blunder for Twitter to oust the knowledge moderators who
    protected Twitter advertisers now departed. It was a PR blunder to attempt saving cash by slicing the Twitter PR employees that left as an alternative of staying to guard administration. Saving on lunch could have helpful results however “saving” by shedding PR consultants may cause grave company indigestion plus a starvation for wanted safety.





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