Behind each profitable model—and its CEO—stands the one who retains the group operating easily and effectively.
That’s why we dedicate our Adweek 50 award yearly to these working behind the scenes to drive development in large methods at their respective corporations, bringing recognition to those that could also be ignored at present however will probably be operating the present tomorrow.
This 12 months, we went past the CMOs, CEOs, chairmen and founders of the business to showcase a number of C-suite and vp-level positions in inventive divisions corresponding to tradition and capabilities, information privateness, provide and demand, and the electrical car ecosystem. In one other 12 months of profound change throughout advertising and marketing, media and tech, entrepreneurs have turned their inventive instincts towards new roles, duties and group constructions, with nearly no two honorees sharing a title—and in a significant shift from earlier lineups, no repeat winners from the prior 12 months.
Our sprawling record consists of Richard Sim, Roblox’s senior director of product and monetization, who has pushed new advert codecs and security measures on one of many greatest platforms of the web’s subsequent frontier; Andy Pearson, vp of inventive at Liquid Demise, a model whose “inconceivable” and seemingly in a single day success comes from its slew of superstar partnerships and out-there inventive; Kai Deveraux Lawson, svp of range, fairness and inclusion at Dentsu Artistic, who’s making a tangible impression on illustration inside companies and inventive content material, and has been described by firm management as somebody they’d belief with their lives; and Bharat Krish, president of digital and chief expertise officer at Time, whose startup mentality guided the almost 100-year-old writer’s strategy to a brand new digital infrastructure and NFT choices.
Take a look at the total record for extra on what these unsung heroes have achieved in 2022 and the way they obtained it achieved. —Will Russo
Michael Aimette and Gabriel Schmitt
Co-chief inventive officers, FCB NY
Gazmend Alushi
President, measurement and analytics, Whalar
Gary Aurand
Director of name and inventive, Geico
Ashley Becker
Vp and head of ecommerce and Omni buyer development, Kraft Heinz
Scott Bell
Chief inventive officer, Droga5
Avi Ben-Zvi
Vp, paid social, Tinuiti
Prerna Bhushan
Svp, development advertising and marketing, Cart.com
A.P. Chaney
Director of inventive technique, The Coca-Cola Firm
Vivian Chang
Head of direct to shopper observe, Clorox
Kudzi Chikumbu
International head of creator advertising and marketing, TikTok
Katie Daire
Senior director, shopper advertising and marketing, DoorDash
Jed Dederick
Chief consumer officer, The Commerce Desk
Kodi Foster
Vp, industrial and head of Zeus Expertise, The Washington Publish
Rhonda George-Denniston
International chief studying and growth officer, TBWA
Kenny Gold
Managing director, head of social, content material and influencer, Deloitte Digital
Hoss Hassani
Vp, EV ecosystem, Normal Motors
Jennifer ‘JJ’ Healan
Vp, U.S. advertising and marketing, model content material and engagement, McDonald’s
Tone Hoeft and Nikki Lewis
Director, international model advertising and marketing, analysis and growth; international head of selling, motion class, Riot Video games
Jane Hwang
International portfolio vp M&Ms, Mars Wrigley
Hana Kajimura
Head of sustainability, Allbirds
Jonathan Knight
Head of video games, The New York Instances
Linda Knight
Chief inventive officer, Observatory
Bharat Krish
President, digital and chief expertise officer, Time
Dilip Kumar
Vp, AWS Functions, Amazon Internet Providers
Amy Lanzi
Chief working officer, Publicis Commerce
Kai Deveraux Lawson
Svp, range, fairness and inclusion, Dentsu Artistic
Lauryn Livengood
Senior director of name advertising and marketing, Pax
Patricia Marangé
Head of internet affiliate marketing and efficiency partnerships, GroupM and Mindshare
Neal Mohan
Chief product officer, YouTube, svp, Google
Hector Muelas
Svp, international advertising and marketing and inventive, Expedia Group
Francesca Orsi
Evp, HBO programming, head of HBO drama sequence and movies, HBO
Megan Pagliuca
Chief activation officer, Omnicom Media Group North America
Michael Paull
Direct to shopper, Disney media and leisure distribution, The Walt Disney Firm
Andy Pearson
Vp, inventive, Liquid Demise
Cheryl Pegus
Evp, well being and wellness, Walmart
Timo Pelz
Vp, enterprise advertising and marketing, Reddit
Femaris Peña
Svp, director of range demand and provide, Mediahub
Taj Reid
International chief expertise officer, Edelman
Kathleen Reidenbach
Chief industrial officer, Kimpton Motels and Eating places
Fernando Ribeiro
International chief technique officer and companion, GUT
Angela Rodriguez
Svp, head of technique, Alma
Brian Rolapp
Chief media and enterprise officer, NFL
Claudia San Pedro
President, Sonic Drive-In
Donna Sharp
Managing director, MediaLink
Richard Sim
Senior director of product, monetization, Roblox
Shyra Good
Chief growth and technique officer, Vox Media
David Temkin
Senior director of product administration, adverts privateness and belief, Google
Ryan Verschoor
International vp, advertising and marketing tradition and capabilities, Anheuser-Busch InBev
Kristina Willis
Chief of employees, We Are Rosie
Scott Zanghellini
Svp and co-head of income technique and growth, WWE
