Along with its most up-to-date buying options, TikTok has simply launched TikTok Store, the place customers can now make purchases instantly by the app.
Availability. TikTok formally started testing within the U.S. this week. It was beforehand solely obtainable within the UK and 7 nations in Southeast Asia.
Invite solely. TikTok is at present inviting choose U.S. companies to take part within the initiative. Meaning reside streamers from locations the place the characteristic just isn’t reside might want to proceed directing buyers to third-party web sites.
What TikTok says. “We’ve seen the optimistic affect of TikTok Store, and we’re excited to proceed experimenting with this new commerce alternative to help companies of all sizes.”
In different TikTok information. TikTok has launched a number of new options and merchandise this 12 months, together with:
Why we care. The brand new characteristic is invite-only, but when the Store characteristic turns into obtainable to advertisers and types globally, you need to begin testing it in its place method to promote your merchandise.
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Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
