On this episode of Every thing Is Higher With Creators, we talk about the mantra “Evolve or Die.” How do manufacturers keep updated amid the ever-changing social media panorama? And the way are they utilizing creators to succeed?
Host Jamie Gutfreund interviews Adweek’s chief content material officer, Ann Marinovich, to assist perceive creators’ influence on the advertising and marketing trade.
Marinovich has helped construct content material for a number of the most profitable media firms on the market, together with Forbes and The Info. Marinovich discusses how Adweek is taking up the duty to teach manufacturers on the creator financial system, what it means for the trade and the place she thinks it’s headed.
Prepare for this masterclass from a advertising and marketing grasp herself.
Hearken to the episode under and take a look at different exhibits within the Adweek Podcast Community.
