There’s no query that TikTok is a serious development, particularly with younger folks. In truth, greater than with many different networks, TikTok is making huge tech CEOs in Silicon Valley lose sleep. This comparatively younger and fast-growing social networking platform appeared “from nowhere” and is now posing a giant menace to all different social media platforms. More and more, this community is among the finest locations to see and be seen.
Wish to know why? It virtually goes with out saying, however one of many causes for TikTok’s progress is its runaway recognition with youthful customers. Nonetheless, that isn’t the entire image. This text offers you the astonishing TikTok stats that exhibit why it’s so profitable, and why it’s such a menace to huge tech.
These stats are categorized based mostly on:
- Demographics, or the teams of people that use the platform.
- Utilization numbers, or how many individuals use TikTok at sure frequencies.
- Market share, or how a lot of the social media market has been captured by TikTok.
- Promoting income, or the variety of cash manufacturers spend there.
- Income progress, how briskly TikTok’s money will increase.
- Person progress, how briskly folks join in a given time interval.
- Video views, the overall quantity considered in a block of time.
- Movies uploaded, variety of movies on the platform no matter viewership.
- Lively customers, how many individuals go online frequently?
- Whole movies watched, each whole and averages.
- Whole minutes spent watching movies, which signifies if folks linger for some time
- And extra.
On the finish of this dialogue, you’ll see that TikTok is an actual powerhouse. Even with the media controversy over knowledge safety and Chinese language snooping, it’s a power to be reckoned with.
TikTok is a cell app that permits folks to create and share movies. A part of its attraction is the flexibility to make movies inside the app: customers merely click on a button on the underside of the display to activate the digicam. Plus, you are able to do fundamental video modifying like emblem insertions or stickers.
It’s been known as “the following huge factor” since its Chinese language launch in 2016. Then, progress exploded with worldwide availability after 2018. As such, this social community is among the most distinguished Chinese language tech merchandise to this point. The TikTok stats we’ll talk about exhibit the success of this platform over time.
16 TikTok Stats that Companies and Entrepreneurs Have to Know in 2023
As you possibly can see, TikTok has change into an necessary power within the social media world. That’s very true if you wish to market your items and companies to the youthful generations. On the similar time, the runaway success of TikTok is threatening the present huge tech corporations.
Thankfully, as issues stand, TikTok is an efficient place to promote whereas persevering with to market on different platforms. That’s as a result of, though TikTok’s viewers is huge, it nonetheless has much less market saturation than different platforms. A fast take a look at TikTok stats will assist you see how this platform can improve your general social media advertising and marketing. Moreover, you are able to do it in a approach that maximizes ROI by leveraging the simplest channels for every section of your buyer group.
1. Lively Customers – Greater than a Billion
TikTok someday in the past reported 1 billion month-to-month energetic customers worldwide. Alternatively, TikTok remains to be smaller than Fb, with 2.9 billion customers, and Instagram, with 2 billion.
With that stated, if TikTok’s explosive progress continues, it should rapidly rival bigger networks. Whereas it’s at present the sixth hottest platform globally, the community is on monitor to hit 1.8 billion members by the top of 2022. That’s only a bit smaller than Instagram, and it’s straightforward to think about TikTok membership numbers rivaling Instagram by subsequent yr.
2. Downloads – Over 3 Billion
In truth, we see indicators of the speedy progress persevering with, as long as the regulators don’t destroy it on the grounds of being a safety threat. That’s as a result of TikTok has been downloaded 3 billion instances. It was probably the most downloaded non-game app within the first six months of 2021, hitting 383 million installs from January to June 2021 alone. And whereas not everyone that downloads the app will change into an everyday consumer, it does imply that there’s a lot of curiosity.
3. Development Fee – Nonetheless Quickly Rising
If there’s any doubt in your thoughts that TikTok is rising quickly, it’s helpful to have a look at some world numbers. Between January 2018 and July 2020, TikTok’s world consumer base elevated by 1157.76%, an enormous share by any measure. Moreover, within the U.S., it elevated by 787.86%. That is particularly outstanding contemplating that the US Authorities tried to ban or place restrictions on the platform. And whereas this progress charge is probably going unsustainable, it ought to nonetheless stay speedy for years.
Additional Studying: From Beginning to Going World: 5 Superb Secrets and techniques for How one can Get Followers on TikTok (for Model New Accounts)
4. Person Engagement – Almost 11 Minute Common Session Size
Arguably, TikTok is probably the most partaking platform, as a result of folks spend plenty of time on it. The typical session size is 10.85 minutes, which is double the time spent on #2 Pinterest at 5.06 minutes.
Maybe probably the most attention-grabbing level about common session instances is that TikTok time exceeds Fb and Instagram instances. It’s intriguing as a result of the 2 different social networks have a way more intense tradition of updating folks about customers’ lives. You additionally don’t hear lots about folks utilizing TikTok to maintain monitor of household.
5. Time Spent – Most Addictive Social Media App
Let’s underline the final level. As of 2021, children and youths watched a median of 91 minutes of TikTok per day, in comparison with 56 minutes per day for YouTube. As well as, it’s value noting that TikTok movies are very quick, so spending over an hour on the platform every single day signifies that folks watch and create plenty of content material in that point
That’s why folks argue that, in 2022, it’s the most addictive social app, with 28.7 hours spent monthly on common. Tellingly, folks spend lots fewer month-to-month hours on Fb (16 hours) and Instagram (8 hours).
What do these TikTok stats inform us as entrepreneurs? Merely put, now is a good time to begin advertising and marketing on this platform, as long as your target market would discover TikTok movies interesting. As I’ll point out later, this platform nonetheless has demographics with very low illustration.
6. Video Consumption – 1 Billion Every day
When you think about how lengthy folks spend on TikTok, it’s most likely no shock that there are 1 billion movies consumed day by day throughout the globe. This can be a big variety of movies, and it’s most likely one motive why the platform general is rising so quick. It might be attention-grabbing to know what number of extra TikTok movies are reviewed of their reposted varieties on different platforms, resembling YouTube shorts.
7. World Domination – Almost 21% of Web Customers
Most individuals consider technological domination as belonging to Google, Apple, and Amazon. Nonetheless, when you think about the TikTok stats general, you’ll see that this isn’t essentially the case. In truth, out of 4.8 billion world web customers, 20.83% use TikTok. After all, many of those persons are in China, and because of this, the variety of world customers could also be among the many much less helpful TikTok stats for corporations that don’t do enterprise in sure international locations.
8. Market Share within the U.S. – Largest TikTok Viewers
Whereas many Individuals are on a number of social networks, it’s necessary to know that TikTok has round 80 million month-to-month energetic customers within the U.S.. Amongst American customers, there are 60% females and 40% males, and sixty % of them are between the ages of 16 and 24. 25-44 yr previous’s account for 26% of the inhabitants. In different phrases, the overwhelming majority of TikTok customers in America are between the ages of 16 and 34.
US-based customers are additionally a big share of TikTok’s enterprise. Roughly 136.5 million customers engaged with TikTok on April 2022, making the U.S the nation with the most important TikTok viewers by far. TikTok customers in Indonesia numbered round 99 million, making them the second-largest consumer group. In third place was Brazil, with 74 million customers watching quick movies on TikTok. Chinese language customers, technically the most important whole use of this service, are technically on a special web site known as Douyin.
Naturally, with TikTok reaching such a big share of Individuals, it’s turning into a big cultural phenomenon. Whenever you tweak the completely different TikTok stats on this part, you will notice that TikTok is handiest at reaching the youthful generations. For this reason maximizing your ROI on TikTok requires understanding your viewers properly.
Additional Studying: TikTok Advertising: 5 Causes Why, 5 Technique Ideas How, and 5 Examples to Assist You Grasp the Channel
9. Income – 4+ Billion {Dollars}
As with viewership and the amount of content material, we are able to see vital progress in income from chosen TikTok stats. For instance, in 2021, it generated $4.6 billion in promoting income, a rise of 142% over the earlier yr. That’s plenty of promoting, and it signifies that manufacturers more and more see this platform as worthwhile.
Let’s take a look at some numbers. For a one-day run of the TopView advert — that pops up on customers’ feed once they open the app — the corporate fees as a lot as $2.6 million. In different phrases, being the very first thing {that a} consumer sees once they go online to TikTok every day is sort of beneficial. They are saying that first impressions are an important, and this appears to be true with the most well liked web site on the Web.
Maybe it’s no shock, then, that In 2022, it’s on its approach to tripling income to $12 billion. This can be a big quantity, particularly for a web site that has been round for a few years. Moreover, by way of income, that makes it larger than Twitter Inc. and Snap Inc. mixed.
Income from the U.S is rising too. Within the second quarter of 2022, the video-sharing app TikTok generated greater than 39.4 million {dollars} there from iOS alone. This determine doesn’t embody android customers, that are additionally main drivers of income. And like many social networks, most of this cash got here from promoting.
Additional Studying: TikTok Adverts Information: 7 Steps to Get Began (and 6 Alternatives You Don’t Wish to Miss Out On)
10. Gadget Comparability: Android and iOS – 90% Android
Globally, Android customers make up the vast majority of TikTok members. In truth, from a worldwide viewpoint, some 90% of TikTok downloads come from Android smartphones. The one exception is america, the place iOS TikTok customers outnumber Android customers. Nonetheless, there are lots of people who use Androids even within the US.
11. Customers by Gender within the US – Extra Females are TikTok Customers
As with system use, the numbers are completely different between america and different international locations on the subject of gender. Globally, 57% of customers are Females and 43% are Males. Whereas this isn’t fairly the identical gender breakdown as the final inhabitants, it’s nonetheless a comparatively shut margin. Against this, within the US, 61% of customers are females. These TikTok stats present us that for some motive American girls are extra dominant on TikTok than they’re in a lot of the remainder of the world.
It’s exhausting to say why that is, and it will be an attention-grabbing subsequent research to seek out out. Nonetheless, one motive could be that there are plenty of cooking-related movies and comparable historically feminine subjects. With the ability to see a recipe demonstrated in a minute or much less could be fairly beneficial, particularly in case you are a busy mother with a job and never a lot meal prep time. You’ll additionally discover plenty of life hacks that may equally attraction to this demographic.
12. Customers by Age within the US – Overwhelmingly Younger
As I discussed above, the most important demographic group for TikTok in america is between 18 and 34 years previous. Nonetheless, like different TikTok stats, it’s helpful to interrupt that knowledge level down additional, the place we discover that roughly 17.7 % of TikTok customers are aged 12-17. One other 2.5 % of TikTok customers are aged 11 and underneath, making this a comparatively younger viewers.
If your organization serves a younger area of interest, it’s straightforward to see that TikTok could be pure gold in your model’s advertising and marketing efforts. As an example, TikTok’s deal with challenges, jokes, and dances mechanically appeals to the youthful set. And when you’ve got watched commercials for youngsters’s clothes and sports activities gear, you’ve most likely seen a dance-themed commercial. Equally, tutorials for craft supplies, electronics, and comparable objects are very interesting.
13. Valuation – Lots of of Billions of {Dollars}
In keeping with Bloomberg, TikTok is among the most respected startups at $350 billion. That quantity locations it forward of SpaceX and Stripe Inc.
Unpacking this quantity a bit of bit does require some context. TikTok is a part of the Chinese language firm Bytedance. It’s additionally not the one product making a living for Bytedance. Somewhat, there’s one other platform known as Douyin that’s unique to the Chinese language market and its billion-plus inhabitants. The valuation from Bloomberg does embody each branches of the mum or dad firm.
Even when you think about that valuation-related TikTok stats embody extra than simply the worldwide model, it’s clear that this social community is huge enterprise. And that’s the identical time as a result of it’s a younger social community, is lots much less commercialism on the positioning. This supplies a singular alternative for manufacturers targeted on authenticity to make their mark.
14. Most Common TikTokers – How Many Have You Heard Of?
Like different social networks, TikTok has a number of extremely popular content material creators. One of many nice issues about TikTok is that it supplies a singular alternative for customers to indicate off their personalities and their humorousness. And because of this, lots of people can relate to those creators. Like different social networks, many of those fashionable TikTokers are additionally influencers.
On the finish of June 2022, TikTok creator and comic Khabane Lame was the preferred content material creator with over 150 million followers. His movies are identified for displaying a humorousness and presenting a view of on a regular basis folks. In truth, many individuals say that it’s Lame’s character that retains them watching.
Charli D’Amelio was within the second place with 145.4 million followers.
Charli is understood for her dance movies. This can be a staple on TikTok, relationship again to its unique Chinese language model. Whereas nonetheless in highschool, Charli began her TikTok account, and instantly skilled explosive progress. In truth, she is so well-known that she was the primary TikToker to realize 100 million subscribers. This makes her a real movie star.
Lastly, singer Bella Poarch ranked third at 91 million followers. A Filipino-American, Poarch usually speaks of her troublesome childhood. Nonetheless, she has a particular expertise for singing, and she or he has turned this into TikTok greatness. Now, she has a recording contract and has began creating her personal music.
As you possibly can see, there’s a comparatively numerous group of people that have achieved TikTok fame. No two of those well-known TikTok verses have the identical ethnic background or the identical expertise. From a TikTok stats standpoint, which means virtually anybody could be profitable. And as a marketer, you must also see numerous alternatives to succeed in your target market.
Additional Studying: 6 Ideas To Assist You Discover The Proper TikTok Influencers
15. Content material Creators by Gender – Ladies Rule the TikTok Creator Financial system
a put up about TikTok stats wouldn’t be full with out discussing the gender of TikTok members and creators. When folks open a TikTok account, say are requested to disclose their gender. And whereas it’s attainable to reply “neither” or “I desire to not say,” we don’t have particular statistics for these people. We additionally want to keep in mind that not all customers who establish as male or feminine had been assigned to that gender at beginning.
Inside the above parameters, we all know that Roughly 56.21 % of TikTok’s content material creators had been girls, whereas 46.21 % had been males. In different phrases, when these TikTok stats had been recorded in August 2021, girls accounted for almost all of TikTok’s creators. In keeping with a special measure, a barely decrease 53.79 % of the short-video app’s content material creators are girls.
No matter which estimation is appropriate, there’s a big distinction within the variety of girls versus the variety of males. The truth that two of the highest three TikTok personalities are girls additionally appears to bear this out.
General, when you think about the demographics from TikTok stats, the common consumer is younger and feminine. Nonetheless, not like Pinterest, the feminine presence is much less overwhelming. With over 40% of customers being male, TikTok is an efficient place to succeed in the youthful era no matter gender.
16. Most Used Hashtags – #fyp
Like most different social media networks, TikTok makes use of hashtags, to kind, and describe the content material. However, what are the highest hashtags? Listed here are three to look at.
The hashtag “fyp”, which stands for “for you web page,” amassed over 18.57 trillion views throughout posts in January 2022. On TikTok, the fyp is equal to a homepage or feed, due to this fact, it’s the very first thing that folks see once they go online. And because of this, there’s a actual arms race amongst content material creators to attain a spot on somebody’s fyp.
TikTok short-video posts utilizing the hashtag “viral” ranked second, with roughly 6.3 trillion views. Whereas going viral has extra to do with how many individuals discover your content material partaking, utilizing the #viral tag is an efficient approach to ask for these likes and shares.
As of January 2022, the hashtag “duet,” which refers to TikTok movies that creators can share, mirror, and touch upon, had accrued round 2.4 trillion views. All people likes to curate content material on social media, so it’s most likely unsurprising that this hashtag is doing so properly. And anyway, with its roots in tense and challenges, interacting with different folks’s content material is a cool factor to do.
Additional Studying: 15 Legit Methods How one can Get Extra Views on TikTok
Conclusion
If these TikTok stats inform us nothing else, it’s that this platform is exploding in recognition and affect. Moreover, any model that’s targeted on younger folks ought to most likely have a presence right here. The largest motive for this, in fact, is that so many customers are underneath the age of 35. With that stated, no viewers is so beneficial that it is best to hand over your model voice and consistency. As at all times, the street to success for any model is by staying true to itself.
Hero picture by Rubaitul Azad on Unsplash
