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HomeBrandingPupil preferences are reverting the impression of Covid-19

Pupil preferences are reverting the impression of Covid-19


New discovered habits are right here to remain on the subject of future careers 

Zurich, Might 24, 2022 – This yr’s Universum Pupil Rating of essentially the most enticing employers in Switzerland exhibits what college students search for on the subject of their careers and the modifications which can be right here to remain after imposed by the 2 years of pandemics.  

Which high attributes have drastically modified or turned again to how they had been earlier than the pandemics, and what industries should rigorously take into account to be nonetheless enticing? 

Switzerland Pupil Rating 2022

This yr, 10’593 college college students in Switzerland participated within the Universum scholar survey. The examine, performed from October 2021 to March 2022, exhibits what constructs the brand new regular.  

Working from residence defines a” New Regular”  

College students want to perpetuate the work habits they developed in the course of the previous two years. 61 p.c of Swiss college students is focused on Distant Work alternatives, with IT being the one examine area that considers it an important alternative with 80%, adopted by Enterprise, with 70%. This requirement from their future careers turns into much more clear after we take a look at the attributes “Versatile working situations” and “Encouraging work life stability”, which grew in significance for all fundamental fields of examine. Non-public life is extra important for this era than for another era earlier than, though when trying over all fields of examine, gender, or particular age teams, variations might be noticed. Male college students (62% in comparison with 60%), and college students with 26+ years, are likely to require it extra with 48% (in comparison with 32% for 16-21 y.o.) 

WFO perfect variety of days vs high concern of WFH 

In relation to the variety of most well-liked days to work at home versus days spent within the workplace, Swiss college students appear to agree on two days, just like their neighbouring colleagues in Germany. On the whole, these aged 26 and over, and IT college students are likely to want much less days within the workplace.  

2022’s survey exhibits that on the subject of the highest concern associated to distant work, each college students and organisations are very a lot aligned. Their largest worry is round isolation and lacking out on social reference to co-workers (59%). Being onboarded into an organisation remotely can also be not seen efficient by 48% of the surveyed college students. 

switzerlands most attractive employers 2022

Reverting the impression of Covid-19 

Extra deal with profession might be seen, in comparison with final yr, the place safe and secure choices went up. Many employers from the Public Sector, are dropping this yr (United Nations, IKRK dropped every 11 positions, after climbing in 2021), this indicating that the modifications we’ve noticed in the course of the pandemics are beginning to reverse.  

Among the many greatest performers this yr are many Banks, particularly Swiss banks, for instance ZKB (9 positions in Enterprise), but additionally corporations within the area of Administration and Technique Consulting or Auditing and Accounting, the place we see J.P. Morgan again in high 10, after climbing 6 locations. We’ve seen the same pattern in Germany. Enterprise college students refocus on established employers inside their industries, and on Swiss corporations. The most important climbers for Enterprise college students: Emmi (24 positions), Die Publish (13 positions), Migros Gruppe (8 positions), Hilti, Buhler Group. 

Established, bigger organisations with international operations in large cities are additionally between essentially the most favoured particularly by IT college students, adopted by Enterprise and Engineering ones. Microsoft climbed 5 positions since final yr, making it again to high 10 for Enterprise college students. 

For engineering college students, ABB is lower than 1% of vote behind Google (voted by 17.84% in comparison with 17.09) and nearer than ever to be on step one of the rostrum. With 110.000 staff worldwide and a re-focus of its exercise, ABB is a vital flag ship for Switzerland and its financial system, together with UBS within the monetary service. Extra shocking this yr, is to see UBS rating 4th most tasty employer amongst Swiss Feminine college students.   

switzerlands most attractive employers 2022

It is a candidate pushed market with larger wage expectations  

College students don’t apply that a lot to jobs anymore. In common, we see a drop between 4-5% within the utility score. As we speak’s employer branding actions are way more about managing communities than swiping proper or left simply when we now have a recruiting want. The method goes in direction of an everyday open and clear dialogue with a neighborhood of expertise which may at some point apply an organization. And this firm must seize the expertise the place they spend their time.  

Most used communication channel remains to be social media with 62%, with LinkedIn being picked by 59%, adopted by the employer’s company web site, with 47% (decreased from 71% final yr). Instagram is rising, on the subject of the place college students examine their future employers. Different fascinating findings from our survey present that LinkedIn is without doubt one of the most favoured channels for male college students, and the French talking college students in Switzerland are heavier customers of LinkedIn and Firm web sites.  

Aggressive base wage and excessive future earnings are the preferences being on high for all fields of examine. When requested about their wage expectations, we will see a considerable enhance this yr, which can be strongly related to exiting the pandemics.  

Discover the complete Universum rating right here: https://universumglobal.com/ch/studenten-rankings-2022/  

If you happen to’re focused on different nations, they’ll all be discovered right here! 





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