Google for years has advisable in opposition to SEOs altering URLs for the aim of including key phrases to the URL. In case you can maintain the identical URLs and alter different issues, that’s your finest guess. The opposite day, Google’s John Mueller not solely doubled-down on that suggestion however added that you just’d be fortunate to finish up in the identical place after altering URLs.
John stated on the subject of altering URLs, “when you’re fortunate, it’s going to find yourself in the identical place.” Which means, when you do all the things proper and Google does all the things proper, which is uncommon to have each align, then you definitely’d be fortunate to have the brand new URL rank in the identical place because the previous URL in Google Search.
Listed here are these tweets in context:
Minimal. In case you’re making one thing new, maintain it in thoughts. In case you have one thing current, I might go away it till you do a much bigger redesign. Tweaking URLs on their very own ends in non permanent drops, technical nightmares, and when you’re fortunate, it’s going to find yourself in the identical place.
— 👓 johnmu? Individuals are not cats 👓 (@JohnMu) October 26, 2022
Simply final month, Google’s John Mueller stated once more you ought to keep away from altering URLs for website positioning causes. However you may verify the archives right here and see what number of instances we wrote this story over the previous dozens of years. Do not change URLs when you do not need to.
Discussion board dialogue at Twitter.
