For a lot of manufacturers, TikTok is a scary, unknown place. What do you publish? How do you utilize the trending sounds? I’ve rounded up small companies which have generated hundreds of likes and followers on their TikTok profiles alone.
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On this article, we not solely checklist profitable small companies on TikTok with a breakdown of their methods but in addition hear from some instantly on what influenced their success.
Observe: On this article, we outline small companies as these with one to 25 staff.
1. POPFLEX
Based by influencer and content material creator Cassey Ho, POPFLEX has amassed 2.5 million likes and 116K followers since first posting in Might 2020.
What’s the important thing to its success? Leveraging Ho’s loyal neighborhood and telling sincere tales.
@popflexactive Time for a gymnasium bag improve? Meet the all-in-one Valentina Duffle 💐 #dufflebag #duffle #functionalfashion #blogilates #baggage #gymbag #ShowOffLandOFrost ♬ Classical Music – Classical Music
Ho grew in recognition on YouTube as a health teacher sharing pilates exercises and recommendation, therefore the title @blogilates. After years of success, Ho launched the attire model, POPFLEX.
“It is such an enormous profit to work with a social media character like Cassey, who already has not solely a fanbase however a loyal neighborhood that she has constructed belief with,” says Lexi King, PopFlex’s social media lead. “We’re an extension of that at POPFLEX.”
Realizing that these two manufacturers are deeply related, King says they targeted on sharing the behind-the-scenes journey of constructing and rising POPFLEX.
“…Individuals love seeing the ‘why’ and the method behind our merchandise,” says King, “it makes the model relationship much less transactional and extra of a relationship.”
She says that as a substitute of promoting a product, they stroll viewers by discovering options to their most urgent issues. On TikTok, every account feeds the opposite, creating what King calls an ecosystem.
“If you happen to occur to be scrolling TikTok and are available throughout Blogilates’ video selling a product, that may probably lead you to take a look at POPFLEX the place you’ll be able to then see the product on completely different our bodies by our try-on movies or see extra of the performance behind the product,” she says.” It is about creating an ecosystem of content material, it’s like telling one massive story.”
Along with storytelling and leveraging their founder, King shares that the model invests in constructing relationships with various content material creators, by partnerships and gifting.
“Seeing our merchandise promoted on exterior influencer/creator accounts helps construct our consciousness and belief with the patron whereas additionally giving our buyer actual, uncooked, and unpaid evaluations,” says King on gifting merchandise to influencers.
In contrast to many different manufacturers on TikTok, POPFLEX doesn’t solely depend on trending dances to realize traction.
“Doing fashionable dance strikes doesn’t at all times should be your reply to rising your attain,” says King. “You’ll find a novel strategy to make the most of a trending audio to push your product and educate your viewers about your model.”
She continues, “In actual fact, being completely different and decoding tendencies in distinctive methods has been a few of our greatest performing content material.”
If there’s one piece of recommendation King might provide different small companies, it’s this: Succeeding on TikTok entails trial and error.
“It’s a must to discover what brings your viewers in, weeding by what works and what doesn’t,” says King. “The one strategy to determine that out is by posting and by not being afraid to check new issues — new creators, posting at completely different instances, new angles, tendencies versus storytelling, and many others.”
2. Faces Cosmetics
Whereas some manufacturers steer away from pushing their merchandise on TikTok, others discover nice success in doubling down on this technique. Faces Cosmetics is certainly one of them.
About 90% of the TikTok movies this model posts on TikTok are instantly associated to its product, particularly the standard, efficiency, and sturdiness.
The rationale this technique works so nicely is that in just some seconds, the video addresses consumer ache factors and reveals how the product solves them – all whereas leveraging trending sounds.
@facescosmetics And it’s latex free 😜 Safe these lashes child! #make-up #mua #lashes #facescosmetics #lashessecured ♬ unique sound – IT GIRL 💕
Right here’s one other tactic that’s labored exceptionally nicely for Faces Cosmetics on TikTok: Increase a narrative surrounding the product, hooking in viewers, then revealing the reality on the finish.
Whereas this will likely sound like a dangerous strategy, it’s one which introduced the model 3.1 million views in a single video and a number of recent prospects.
As an example, within the video posted beneath, the model’s founder posed as a content material creator attempting a brand new product that’s been making its rounds on social media. Spoiler alert: It’s her product.
@facescosmetics I want i knew about this sooner omg! #lashes #make-up #ulta #facescosmetics #lashessecured ♬ unique sound – Faces Cosmetics
She tries it on, addresses frequent buyer ache factors with this product line, then ends the video with the massive reveal and a restock announcement.
The takeaway right here is to inform tales that may resonate together with your viewers.
3. Hoodjabi
With over 125K followers and 4.3 million likes, all of Hoodjabi’s viral content material has one factor in frequent: nice use of a trending sound.
@hoodjabishop A lifechanging expertise 🥹🥹 #hoodjabishop #modestfashion #hijabessentials #hoodiehijab ♬ The sound of affection – Mandy & Boots- Viral 🔈Creator
Though each video options Hoodjabi merchandise, they don’t concentrate on the merchandise themselves. As an alternative, they concentrate on life-style – at all times in a humorous, participating method.
So, how do they do it? I spoke to Hoodjabi founder Kady Meite. Along with her humor, she attributes her TikTok success to her understanding of the app.
“As a result of I personally use TikTok each day, learning the app comes straightforward,” she mentioned. “Every time I hear an audio, primarily based on the wording of the music or theme of the development, I routinely suppose ‘How can this apply to my model?’”
Whether or not it’s for constructing model consciousness, selling merchandise, or neighborhood constructing, Meite says there’s at all times a strategy to leverage a development.
“Approach too usually, I see different small companies get caught on views and why sure movies they labored so arduous on aren’t getting any traction,” she says. “When you click on that ‘publish’ button, try to be engaged on new content material, producing concepts, or producing.”
Meite recommends that small companies focus as a substitute on posting as a lot as doable to get their title on the market. She believes virality is pushed principally by consistency.
“ It has nothing to do with hashtags or sure instances of the day,” mentioned Meite. “Simply publish and publish persistently – the suitable viewers will discover you.”
She provides that on a platform like TikTok, reusing and recycling previous content material is welcome – together with images.
“TikTok loves photograph dumps with the suitable caption, trending audio, and nice model footage,” Meite says.
For small companies with restricted time and sources, that is nice information. You don’t have to start out from scratch each time, a brand new development presents a possibility to show previous content material into your subsequent viral video.
If there’s one lesson to remove from Hoodjabi, it’s this: Take time to grasp how the platform works, don’t agonize over views, and concentrate on creating content material that may resonate together with your viewers.
4. Bobbie Items
TikTok accounts like Bobbie Items present us that simplicity can go a great distance on social media.
What as soon as was a drawing account from an artist developed right into a model promoting coloring books, stickers, and extra.
What’s most fascinating right here is noting how the content material on this account shifted as soon as it turned a model. Within the early days, the movies had little focus, permitting viewers to easily benefit from the drawings as they got here alive on display.
Over time, the model began incorporating extra behind-the-scenes content material, from packing orders to creating new merchandise.
@bobbiegoods add eco pleasant reward wrapping to your subsequent order! out there now in my store ☺️ @noissueco #noissuepackaging #fyp #packingorders #smallbusiness #etsy ♬ Actual Love Child – Father John Misty
One other fascinating observe? Bobbie Items doesn’t depend on trending sounds to make or break their content material, exhibiting as soon as once more that there are a number of roads resulting in success on TikTok.
5. Omsom
Meals model Omsom isn’t simply on TikTok to advertise its merchandise. After perusing just some movies, you’ll discover that there’s an emphasis on celebrating Asian, and particularly Vietnamese, tradition.
Omsom invitations its viewers to realize data of the historical past behind Vietnamese delicacies in addition to problem longstanding myths associated to Asian meals.
@weareomsom PSA: there aren’t any confirmed harms of consuming MSG!!! #msg #asiancuisine #asianfood #immigrantstories #stigma ♬ unique sound – Omsom
However that’s not all you’ll discover scrolling down their profile.
Omsom additionally shares tons of meals recipes, behind-the-scenes content material from the founders, and relatable life-style content material.
@weareomsom The Omsom crew has HAD IT with these pink flags 🤣🚩
Having this content material combine ensures they attraction to a variety of purchaser personas, from Vietnamese shoppers searching for a style of dwelling to curious eaters.
6. SplayTray
When your product is nearly as good as SplayTray’s, there’s no fancy technique wanted (though that by no means hurts).
On TikTok, all it takes is discovering the suitable trending sounds to indicate off your product’s most spectacular options.
Take this video beneath, which earned almost 270K views.
@splaytray You positively want it.
The audio overlay – a dialog between two mates resisting the temptation to make a purchase order – blended with a easy video compilation made for an easy product demo that speaks for itself.
So, when doubtful, hold it easy.
There you’ve got it – 6 manufacturers utilizing utterly completely different methods and killing it on TikTok. Whether or not you’re a small, midsize or giant enterprise, there’s a chunk of recommendation in right here for each TikTok marketer.
