We rounded up the most effective gross sales video examples to assist encourage you to attach with prospects, scale your operation and improve your gross sales course of with video.
How has your gross sales course of modified all through the pandemic? Have you ever written so many emails that your fingers are numb? Perhaps you’ve needed to shake your self awake for one more zoom name. For those who’re just like the winners of the Video in Enterprise (VIB) Awards, you utilize much more video all through your gross sales course of. Our winners and finalists confirmed us with these gross sales video examples that video has helped gross sales groups win extra. From reserving extra conferences to eradicating friction within the purchaser’s journey and shortening deal cycles.
We’ve rounded up the highest methods gross sales reps are utilizing video to win extra offers and achieve an edge over the competitors. We hope which you could be impressed by these gross sales video examples to do the identical.
- Contents
- 1. Gross sales Video Examples to Get You Observed
- 1.1 Video Prospecting Examples
- 1.2 Clarify Your self Clearly with A Video Message
- 1.3 Construct Rapport with Customized Video
- 1.4 Scale Your Outreach Efforts
- 1.5 Leverage Video All through the Gross sales Course of
- 2. Use These Gross sales Video Examples in Your Technique
Gross sales Video Examples to Get You Observed
The variety of gross sales emails despatched on a month-to-month foundation has doubled in comparison with a pre-pandemic benchmark. And guess what—responses are additionally down by roughly 30% compared to the identical benchmark. Learn the signal: Your prospects’ inboxes are overloaded (much more than typical) with emails that don’t join. In case your e-mail goes to get observed, it had higher be related and, even higher—private.
Since video is the subsequent smartest thing to being there in individual, you need to take into account it your crowbar for breaking by way of inboxes. Sending a gross sales video e-mail can get you extra responses. It may additionally scale back the inbox fatigue felt by your recipients. They usually’re prone to retain extra of your message than a text-based e-mail.
Half of the wrestle is breaking by way of the inbox, and the opposite half is retaining your recipient’s consideration all through your messaging. So realizing that video works so nicely in e-mail, it’s just about a no brainer—particularly when there are free display and webcam recording instruments that will help you.
As soon as a gross sales video e-mail is opened, a video thumbnail is a strong alternative. So you should definitely make a inventive and crowd pleasing video (and thumbnail) that your prospects can’t ignore!
Video Prospecting Examples
VIB Award winners in our Pitch Perfecter class have demonstrated tips on how to stand out from the gang with inventive gross sales video concepts crafted particularly for his or her targets. Sam Kean at Contemporary Relevance received for his inventive and contemporary method. Since Sam began utilizing video, he’s seen open charges at 95% and reply charges 3x greater than text-based emails.
“Video obtained me extra enterprise conferences than another means,” says Sam, together with conferences with three of the UK’s high 5 retail manufacturers.
In his profitable instance, Sam reached out to a prospect who sells weights on-line with a video the place he lifts weights… your entire time. (Ouch!) He felt the burn, and his prospect felt the love.
Sam recorded a inventive video that performed on his prospect’s product.
In the meantime, Kaela Bernardino at Docebo acknowledged that it’s not at all times straightforward for her prospects to know why they may want her answer. Placing on her inventive storytelling cap, she created a whimsical video utilizing Lego creations. This allowed her to obviously clarify how Docebo may also help. This video was so profitable for her prospecting that the advertising group requested Kaela if they might use it of their broader campaigns. Figuring out how necessary it’s to share her toys, Kaela mentioned “sure” as she beamed with pleasure.
Kaela will get 5 stars on creativity for this video. She makes use of Lego units to clarify how Docebo can remedy her prospect’s ache factors.
The Greatest Video Prospecting Instrument Simply document and share prospecting movies.
Clarify Your self Clearly with A Video Message
In addition to being a wonderful instrument for connecting personally, video can also be improbable for clearly explaining how one can assist a prospect. And in a distant setting, it’s additionally your handiest gross sales instrument. Give it some thought—the medium combines audio and video instruction and means that you can add emotional emphasis. Including within the means to pause, replay and share a video message could beat an in-person pitch when it comes to practicality and effectiveness.
The winner of the Prospector award demonstrated video’s show-and-tell capabilities with a riff on the favored unboxing video format. Matt Corridor works for the packaging firm Woodway UK, so it was a pure match to unbox his prospect’s personal merchandise after which present how he may assist them enhance. Historically, reserving a gathering used to take Matt upwards of forty calls. Nonetheless, he’s secured two conferences from simply eleven movies to date with video.
Legendary video prospector (and 2x VIB Award winner) Kayla Cytron-Thaler takes a barely completely different method to visually participating her prospects. By kicking off her movies by recording a display share video on their LinkedIn profile, she attracts her prospects into her story, fairly actually, from the very begin. Again-up browser tabs give her extra to point out whereas protecting her movies underneath 90 seconds.
Kayla recorded a display share video utilizing the LinkedIn profile of a prospect for a background.
Construct Rapport with Customized Video
Customized one-to-one movies are an effective way to face out and earn consideration, however they’re additionally the right technique to construct rapport and join together with your key prospects and purchasers. Quick video messages can go a great distance. They will make you extra acquainted, extra memorable, and extra reliable to your patrons.
For instance, the gross sales group at Whatagraph, winners of the 2021 Digital Promoting Crew of the 12 months, use personalised movies all through their gross sales course of to join with new prospects, showcase their options, deal with objections, clearly reply questions, and even win again churned purchasers. These movies go a great distance in constructing trusted relationships with clients who they could by no means meet in individual. Each video creates one other micro-moment of connection. This helps the gross sales group at Whatagraph construct rapport and display their dedication to serving to their purchasers achieve success.
In a vastly completely different business, Carroll VanHook-Weaver and the gross sales group at Akara Companions have discovered personalised movies to be a key ingredient to not solely profitable over extra clients however to maximizing their retention and even turning them into advocates. Utilizing genuine movies to create private connections and walkthrough movies to obviously showcase their merchandise, Carroll and the group doubled their shut fee, considerably improved buyer satisfaction, and elevated their on-line overview scores from 4.2 stars to 4.8 stars. Completely satisfied purchasers persistently report how a lot they love working with the folks at Akara Companions. Particularly how they go the additional mile to ship an distinctive buyer expertise.
Study the basics behind efficient video promoting in our free 20-minute Video Promoting Grasp Class. Take the Class Scale Your Outreach Efforts
Talking of technique, right here’s a little bit tip—not each video in your gross sales course of must be made particularly for one individual. For those who’re trying to scale up your efforts, you may nonetheless obtain a private connection whereas sending the identical video to a number of folks.
Take this instance from one other Pitch Perfecter finalist, Joanne Munekawa from LinkedIn Advertising Options. Joanne knew that if she may assist her purchasers and prospects discover ways to get probably the most worth from her answer, she’d have a greater shot at touchdown them as a long-term account. So she did what any musically inclined fashionable gross sales rep would do—recorded a brief track that might simply be shared with any of her future clients and prospects.
Joanne recorded a brief track that might simply be shared with any of her future clients and prospects on this webcam video.
Leverage Video All through the Gross sales Course of
You should utilize video for gross sales in so some ways to guide conferences, construct relationships and win extra enterprise. And also you’ll see even higher outcomes if you mix these completely different strategies to make use of video all through your total enterprise.
Video has reworked how the gross sales groups promote at firms like Salesloft and Dell Applied sciences. Who have been each finalists for the 2021 Digital Promoting Crew of the 12 months. They know {that a} sturdy model is constructed by persistently delivering a wonderful expertise for your entire purchaser’s journey, from prospecting to demos, even how objections are dealt with.
Jack Neicho at Salesloft makes use of personalised movies for outbound prospecting, product walkthroughs, updates to key stakeholders, and even gross sales proposals. His colleague Ellie Twigger has made video an integral a part of her communication to present purchasers, rising buyer satisfaction and retention.
In the meantime, a group of 75 gross sales reps at Dell Applied sciences despatched greater than 15,000 movies in 2021. That’s a complete lot of face time with distant prospects and clients. All the finalists of the Video in Enterprise Awards used video as their secret weapon, and you’ll too. Begin by pondering of the way to attach personally together with your viewers and strategically use video all through your gross sales course of.
Use These Gross sales Video Examples in Your Technique
We hope studying about our finalists has impressed you to take your video promoting to the subsequent stage. As a result of even in a distant world, you may have the instruments to make connections and improve your gross sales course of.
Discover outreach and deal acceleration video examples that will help you join with clients and prospects. Get Impressed 
