To maintain up with TikTok, Instagram is consistently rolling out new options to learn each manufacturers and creators. It looks like each time I log into Instagram, I am met with a number of new instruments and options to create, set up, and promote my content material.
In case you’re like me and need assistance holding monitor of all these adjustments, this is a breakdown of 11 new options you must combine into your 2022 Instagram advertising and marketing technique.
11 New Instagram Options Entrepreneurs Ought to Be Utilizing in 2022
1. Reels Template
In accordance with Instagram, 91% of lively Instagram customers watch movies on the app weekly — so Reels is a device entrepreneurs ought to leverage if they don’t seem to be already. If creating Instagram Reels appears daunting, then the app’s new Reels Template characteristic might be what you might want to make extra movies quicker.
Reels templates are pre-built templates anybody can use to make Reels faster and extra effectively. To entry a template, discover an Instagram Reel you wish to use as a template. The Reel should have music and at the very least three clips. As soon as you discover the video you need, comply with these steps:
- Step 1: Faucet the three dots on the button proper of the Reel you wish to use.
- Step 2: Faucet Use As Template.
- Step 3: Faucet Add Media on the backside and choose the pictures and video clips you wish to use in your Reel. These pictures will substitute those within the unique Reel.
- Step 4: Click on Finished or Subsequent, preview your Reel and share if you’re happy with the consequence.
2. Twin Digital camera
Instagram’s new twin digital camera characteristic permits customers to file content material with their back-facing digital camera similtaneously their front-facing digital camera. The picture from the back-facing digital camera will take up a lot of the display, whereas the front-facing picture will seem in a small window to the aspect. The twin characteristic is simply accessible when recording Reels.
3. Remix Images
Since 2021, Instagram customers have been capable of remix Reels to create their very own content material, collaborate with creators, or react to a video. Now, the remix characteristic might be utilized to Instagram pictures as properly. One of the simplest ways I can describe the remix characteristic is that it is much like TikTok’s “Duet” characteristic, which permits customers to connect their photograph or video to another person’s.
On Instagram, you possibly can connect your video or picture to another person’s Reel or photograph and add it as a Reel. It’s also possible to add stickers, polls, and textual content to additional “remix” the content material.
4. Interactive Stickers
Lots of the interactive stickers which were accessible on Instagram Tales are actually accessible for Reels. Entrepreneurs and content material creators can use the next stickers of their Reels to interact their viewers:
- Ballot: Get your followers’ opinions or have them vote on what your subsequent little bit of content material ought to be.
- Quiz: Take a look at your viewers’s data or use this characteristic to show them one thing new.
- Emoji Slider: Permit viewers to point out how your content material or a selected matter makes them really feel.
5. Grid Pinning
Have a bit of content material you do not need misplaced in your grid? You possibly can pin it to the highest of your profile utilizing Instagram’s grid pinning characteristic. To do that, choose the Reel or photograph you want to pin. Within the prime proper nook of the submit, faucet the three dots and “Pin to your profile.” Afterward, your submit will seem on the prime of your grid.
The pinning characteristic is great for:
- Bringing consideration to an ongoing promotion
- Showcasing an occasion
- Highlighting your hottest content material.
6. Partnership Inbox
Gone are the times of missed alternatives due to a busy inbox. Now, manufacturers and creators can rapidly discover and handle their communications in a single location — partnership messages.
Partnership messages have their very own sub-folder within the Direct Messages tab. These messages skip the request folder and get precedence placement — making it simpler than ever to search out and handle branded content material partnerships.
7. Discover Creators
Instagram is formally taking part in matchmaker with a brand new suite of instruments to assist manufacturers and creators join.
Let’s begin on the creator aspect — customers can add manufacturers to a most popular model checklist. When a model searches for creators to accomplice with, those that have the model on their checklist will seem on the prime of the search outcomes. This makes it simpler for manufacturers to search out creators who already present an curiosity.
Manufacturers can even filter creators by follower depend, age, gender, and site — which Instagram believes will assist manufacturers “set up shortlists to simply handle a number of campaigns.”
This characteristic is simply accessible to creator accounts and enterprise accounts.
8. Auto-Captions for Reels and Tales
Instagram’s captions sticker was initially solely accessible for tales, however the app has just lately expanded it to Reels. This characteristic routinely converts what somebody says in a video into textual content in order that customers can watch with out sound.
Now, audiences can have interaction along with your movies — with or with out sound. This characteristic additionally takes an enormous step in making Instagram content material extra accessible.
9. Calendar Software
This is some thrilling information when you’ve got a enterprise profile — Instagram is planning to double the information monitoring interval inside Instagram Insights from 30 to 60 days.
Social media entrepreneurs can lastly ditch the third-party apps that present a extra prolonged monitoring interval. As an alternative, this info shall be available inside Insights. This is a wonderful instance of Instagram listening to suggestions from customers requesting such an improve for months.
10. Subscriptions
Instagram launched Subscriptions simply this yr – a characteristic permitting creators to cost a month-to-month subscription charge for unique content material and advantages.
With Subscriptions, creators set a month-to-month subscription worth of their alternative, and a subscribe button will seem on their profile. They’ll supply a spread of advantages to subscribers — like unique livestreams and Tales.
The characteristic is a part of a extra vital effort to assist creators make a residing on its platform – an incentive for creators to remain on it. This characteristic additionally permits creators to develop deeper connections with their followers.
This new characteristic comes after Twitter introduced an analogous subscription mannequin — Twitter Blue — so it is protected to say extra platforms will possible add subscription-based options to draw creators.
11. Visible Replies on Reels
One other TikTok-inspired characteristic to hit Instagram is visible replies, which implies customers can touch upon Reels — with one other Reel.
In case you create short-form movies on Instagram Reels, now you can make feedback, much like TikTok’s reply perform. It’s a extremely participating and interactive solution to have interaction with followers and leads — and vice-versa.
Last Ideas
Instagram has change into one of many world’s hottest social media platforms. Nevertheless, the platform isn’t simply rising – it’s additionally evolving. And Instagram will proceed to evolve so long as apps like TikTok proceed to vary the sport for on-line video advertising and marketing. It solely is sensible that your social media advertising and marketing technique additionally adjustments to leverage these new options.
