24 Reddit Stats and Details to Know in 2022

Because it launched in 2005, Reddit has remained a thriller to many entrepreneurs. Reddit is a user-influenced platform that embraces dialogue and neighborhood engagement over content material creation or branding. Its distinction in focus makes Reddit vastly completely different from different networks — like Fb or Instagram — the place manufacturers naturally discover their area of interest.

Previously few years, nonetheless, Reddit’s tried to realize extra consideration from manufacturers by introducing a number of promoting choices. The platform additionally launched options akin to video streaming and video internet hosting, enabling the platform to evolve from the text-based format it is recognized for.

The platform can also be thriving with Gen-Z and millennial audiences that may be utilizing that platform to make buying choices later in life. Although we do not encourage you to place all of your cash into Reddit adverts or a neighborhood supervisor to construct subreddits simply but, there are nonetheless methods companies and types can use Reddit to their benefit in the event that they select to.

A technique is to host “Ask Me Something” posts (often known as an AMA) to construct neighborhood and belief together with your viewers. One other means is to begin subreddits about particular matters related to your model, just like Fb teams.

Reddit Statistics

To maintain you knowledgeable and assist you make strategic social media choices, this is a listing of 24 useful and intriguing Reddit stats associated to the corporate, its consumer base, and what it takes to interact audiences on the platform.

Common Stats

• Reddit has over 430 million energetic month-to-month customers. (EarthWeb)
• Reddit is the fifth most visited web site within the U.S. (SemRush)
• Reddit is valued at over $10 billion. (The New York Occasions)
• Reddit was based in 2005 and purchased by Condé Nast in 2006. (Crunchbase)

Demographics

• Nearly all of Reddit customers (63.8%) are male. (Statista)
• 47.13% of Reddit customers are discovered within the U.S. (similarweb)

• 36% of U.S. Reddit customers are between the ages of 18 and 29 years previous.
• Gen Z makes up 26% of Reddit Customers. (Reddit Weblog)

Consumer Conduct

• As of 2021, there are 2.8 million subreddits on the platform. (Orbelo)
• Reddit has 52 million every day customers. (The Wall Avenue Journal)
• Reddit customers spend near 24 minutes a day on the platform. (Insider Intelligence)
• Customers spend considerably much less time on Reddit than on different platforms like TikTok, Instagram, and Twitter — however that is as a result of Reddit is extra of an info and schooling platform than a video and leisure platform. (Insider Intelligence)
• 51% of Gen-Z customers say they’re interested in the platform’s user-driven options, akin to subreddits, feedback, and upvotes. (Reddit Weblog)
• 82% of Gen-Z individuals belief Reddit when studying extra about merchandise. (Reddit Weblog)

Supply: Reddit Weblog

Movies on Reddit

• As of 2018, Reddit customers consumed greater than 1.4 billion movies on the platform monthly. (Selection)
• In 2018, video viewing time grew by 38%: Whole customers went from viewing 400,000 hours of natively hosted video day-after-day to greater than 13 million hours of video month-to-month. (Reddit Weblog)
• In 2018, three of Reddit’s 5 highest-performing posts included movies, whereas one had a photograph. (Reddit Weblog)

Partaking Content material and Scorching Subjects

• The highest 4 subreddits as of 2022 are /r/bulletins, /r/humorous, /r/AskReddit, and /r/gaming. (OneUp)
• In 2021 the most well-liked “Ask Me Something” (AMA) put up with over 90,000 upvotes was I am a lobster diver who just lately survived being inside a whale.” (Statista)
• In a 2019 examine of 60,000 Reddit posts, these between 60 and 80 characters get 8,600 upvotes. (Basis Inc.)
• The examine additionally discovered that posts beneath 120 characters get extra upvotes than posts above the character depend. (Basis inc.)

Supply: Basis Inc.

• Posts with questions generate twice as many feedback as posts with out them. However, oppositely, posts with out questions get extra upvotes than posts with them. (Basis Inc.)
• In 2019, vital matters of dialogue included magnificence, weddings, and self-care, a shift from 2018’s scorching matters, famous under. (Reddit)
• One among Reddit’s hottest matters is expertise. In 2018, Reddit reported that every one of its tech-related subreddits mixed obtained greater than 27 million distinctive month-to-month guests and 284 month-to-month views. (Reddit Weblog)

Supply: Basis Inc.

Takeaways from Reddit Stats

Should you’re a marketer in a area associated to shopper merchandise, particularly expertise, you won’t need to depend out Reddit simply but. As we have realized from the stats above, younger individuals, particularly in Gen Z, are utilizing and trusting the platform as a supply for product analysis.

If your organization has a variety of wonderful video content material, you might need to incorporate Reddit into your subsequent advertising and marketing technique. Bear in mind, Reddit customers consumed greater than 1.4 billion movies month-to-month in 2018.

On-line video, particularly in a cellular format, is being embraced way more closely than prior to now. Due to this, it may be price exploring the concept of a Reddit video technique for those who ever have further time or assets obtainable.

Should you’re excited by testing out content material on Reddit however do not know the place to begin, it may be useful to get inspiration from manufacturers who’ve already succeeded there. In this put up, you’ll be able to take a look at just a few nice examples.