Google Adverts introduced three new reporting columns together with outcomes, outcomes worth and conversion objectives columns. Google stated these columns can be found on the Campaigns web page for tables and charts, in addition to in customized reporting pages just like the Report Editor or Customized dashboards and on the supervisor account stage.
(1) Outcomes column: The outcomes column exhibits the variety of conversions you’ve obtained throughout your major conversion actions for every of the usual objectives in your Google Adverts account. It additionally exhibits the impression this marketing campaign is driving in opposition to objectives it is not optimizing in direction of.
Here’s a screenshot of this displaying a number of conversion actions:
(2) Outcomes worth column: The outcomes worth column exhibits the calculated conversion values you’ve obtained throughout your major conversion actions for every of the usual objectives in your Google Adverts account.
Here’s a screenshot of this one:
(3) Conversion objectives column: The conversion objectives column will present the objectives listed in your Google Adverts campaign-level settings that drive efficiency.
Here’s a screenshot displaying the conversions objectives by marketing campaign:
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