With the elevated restrictions on third-party information, extra manufacturers have began adopting buyer information platforms (CDPs) to assist them get entry to first-party information.
Nevertheless, information assortment and segmentation are simply the primary few steps. And whereas CDPs are important instruments, manufacturers additionally want buyer engagement platforms (CEPs) like MoEngage to show this information into insights for creating personalised buyer journeys. This makes seamless integration between your information and engagement platforms a key to delivering actually impactful buyer experiences.
To handle this, we’re excited to announce our integration with yet one more CDP, Microsoft Dynamics 365 Buyer Insights. This partnership will allow you to orchestrate hyper-personalized buyer journeys for various cohorts created utilizing buyer information.
Introducing our Integration with Microsoft Dynamics 365 Buyer Insights
Microsoft Dynamics 365 Buyer Insights and MoEngage’s insights-led engagement suite collectively make a successful mixture, which is essential for partaking and retaining your prospects.
Merely put, with this partnership, you should use Microsoft Dynamics 365 CDP and its analytics capabilities to gather buyer information and section it into cohorts. These cohorts can then be despatched to the MoEngage Platform to execute buyer engagement in actual time.
Therefore, this partnership leverages the strengths of each platforms to ascertain an unmissable combo, no matter whether or not you’re a conventional or fashionable enterprise.
Use Case Examples for the Microsoft Dynamics 365 and MoEngage Partnership
Right here’s how completely different verticals can leverage the Microsoft Dynamics 365 and MoEngage partnership to their profit:
1. Banking, monetary companies, and insurance coverage (BFSI)
The largest problem plaguing the expansion of BFSI firms is incomplete onboarding. Research present that 40% of shoppers fail to finish their onboarding efficiently. Therefore, the first focus for firms within the {industry} is to assist prospects end signing up, together with KYC completion and activation of digital companies.
How the Microsoft Dynamics 365 and MoEngage partnership helps BFSI manufacturers:
If you’re a BFSI model, then Microsoft Dynamics 365 will offer you segmented buyer information in response to attributes akin to incomplete KYC verification or inactivation of a service. You’ll be able to then ship these cohorts to the MoEngage platform for additional evaluation and engagement. Utilizing MoEngage, you’ll be able to create an omnichannel buyer journey for every section to supply a personalised buyer expertise at each stage. Along with this, you should use predictive capabilities to open upsell and cross-sell alternatives by way of retargeting campaigns. And you are able to do this whereas conserving buyer information confidential utilizing our inbuilt options like PII Masking.
2. Retail and e-commerce
We’ve noticed that the associated fee to accumulate a brand new buyer within the retail and e-commerce {industry} is 7X larger than retaining an present buyer. Therefore the first objectives of manufacturers within the {industry} are to foretell at-risk prospects, cut back churn price, and get better former prospects.
How the Microsoft Dynamics 365 and MoEngage partnership helps retail manufacturers:
If you’re a purchasing model, then Microsoft Dynamics 365 will allow you to seize buyer information utilizing its CDP capabilities and analyze predominant conduct traits of the shoppers to create cohorts, akin to ‘Misplaced Prospects’ and ‘Dormant Prospects.’ You’ll be able to then ship these segments to the MoEngage platform. Publish this, you should use MoEngage to customise the client journey for every buyer cohort, predict prospects prone to churn with the assistance of synthetic intelligence, diagnose causes for churn utilizing Consumer Path Evaluation, implement omnichannel engagement methods, and ship personalised suggestions by way of Dynamic Product Messaging.
3. Media and leisure
Current research present that solely 18% of shoppers pay for subscriptions on the finish of the free trial. This implies the conversion ranges within the media and leisure {industry} are fairly low. Therefore, the first purpose for entrepreneurs is to interact prospects in a personalised style and showcase the worth of a paid subscription.
How the Microsoft Dynamics 365 and MoEngage partnership helps media manufacturers:
If you’re a media and leisure model, then Microsoft Dynamics 365 will allow you to attain buyer information utilizing its CDP capabilities and supply segments akin to ‘Shoppers on Trial’, ‘Lively Shoppers on Trial’, ‘Dormant Shoppers on Trial’, and so on. You’ll be able to ship these cohorts to the MoEngage platform. Via MoEngage, you’ll be able to personalize your messaging to enchantment to completely different cohorts of shoppers, use synthetic intelligence to optimize campaigns by way of real-time suggestions, and determine subscription drop-off factors by way of funnel evaluation, all in all, to extend conversions and guarantee retention.
Conclusion
Conversion, engagement, and retention are a few of the high industry-wide challenges. And with out the best tech stack backing you up, these challenges will likely be inconceivable to beat.
Collectively, Microsoft and MoEngage’s analytics and engagement capabilities offer you a 360-degree view of your prospects and actionable information, utilizing which you’ll create hyper-personalized purchaser journeys to win over your prospects and in the end obtain your enterprise outcomes.
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