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HomeVideo MarketingThe Marriage of Gross sales and Advertising: Attaining Actual Alignment

The Marriage of Gross sales and Advertising: Attaining Actual Alignment


October 12, 2022·6 min learn

Gross sales and advertising alignment can typically be like a struggling marriage—somewhat tense. However empathy, communication, and customary floor can construct a strong basis to make this relationship work.

Any married individual will let you know—relationships aren’t simple. Gross sales and advertising alignment are not any exception. As a substitute of a conventional love story, gross sales and advertising can really feel like an unlikely pairing, pressured collectively beneath the circumstances of driving pipeline and income.

The reality is that this partnership solely works if each events perceive their total targets and the way vital alignment might be to realize them. On this article, we’ll break down the 4 methods for a harmonious relationship between gross sales and advertising—together with fostering empathy, making one another’s lives simpler, and making a protected, efficient suggestions loop. We’ll additionally drop in a number of sensible “marriage counseling” ideas you possibly can implement proper now to drive higher alignment.

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