Topline
Elon Musk, the world’s richest man, introduced a contemporary foray into the fragrance business on Tuesday, hawking a “Burnt Hair” perfume that he claimed offered 10,000 bottles inside hours of launching, persevering with the billionaire’s document of capitalizing on humor and his enthusiastic fan base to remodel seemingly joke merchandise into coveted merchandise.
Elon Musk launched a $100 “Burnt Hair” fragrance.
Key Information
Musk on Tuesday used social media to promote his new fragrance, “Burnt Hair,” calling it the “best perfume on Earth” and altering his Twitter biography to “Fragrance Salesman.”
The perfume is on sale for $100 a bottle on The Boring Firm’s web site, Musk’s tunneling enterprise, which described the fragrance as “the essence of repugnant want.”
Along with {dollars}, the Tesla chief stated the favored meme-based cryptocurrency dogecoin could possibly be used to buy “Burnt Hair,” which he described as an “omnigender product.”
Musk stated over 5,000 bottles of “Burnt Hair” had offered lower than two hours after he posted the launch.
Fragrance gross sales had already crossed the ten,000 bottle milestone early Wednesday morning, Musk tweeted, that means he had racked up $1 million in gross sales inside six hours of the product going reside.
Essential Quote
“With a reputation like mine, stepping into the perfume enterprise was inevitable – why did I even combat it for thus lengthy,” Musk joked on Twitter, acknowledging the pun of his final identify within the scent business.
Forbes Valuation
$215.4 billion. That’s Musk’s estimated internet value, in accordance with Forbes’ real-time tracker. The determine makes him the richest particular person on the planet, comfortably forward of French style tycoon Bernard Arnault ($146.3 billion) and Amazon founder Jeff Bezos ($135.6 billion), who are available in second and third, respectively.
Key Background
Musk, who has a devoted and enthusiastic following, has a monitor document of bringing ostensibly joke merchandise to market to roaring success. Most notably, this features a restricted version line of flamethrowers, additionally offered by The Boring Firm, which quickly offered out and sparked concern amongst lawmakers and police officers. Different merchandise Musk has launched—by his electrical car agency Tesla, aerospace agency SpaceX and The Boring Firm—contains launched surfboards, tequila and pink satin brief shorts. Musk’s jokes and on-line affect have landed him in sizzling water prior to now, nevertheless, and the way in which his tweets transfer markets have triggered scrutiny from lawmakers, in addition to quite a few lawsuits and regulatory investigations.
Additional Studying
Elon Musk’s Weird Week: Twitter Deal Strikes Forward, Tesla Inventory Tanks, Zooming’ With Putin (Forbes)
