Situation
This play goals to profit from the identifiable attributes of your finest clients. The aim right here is to focus your upsell efforts on the accounts which can be almost definitely to develop rapidly.
Run an evaluation to determine frequent attributes about excessive spend accounts or accounts which can be rising their spend quickly. Then use these attributes to determine lookalike accounts (i.e., the identical dimension or expertise profile) which can be at the moment low-spend clients. Alternatively, you should utilize ZoomInfo’s checklist import and lookalikes options to streamline the evaluation and identification of frequent attributes and lookalikes.
Triggers
- Low-spend accounts with attributes just like the high-spend account checklist.
Actions
- Provoke an e-mail sequence to the lookalike accounts.
