Mark Cuban Simply Defined Why Gen Z Are Nonetheless Utilizing Fb

I’ve typically questioned if we’re all unsuitable about Fb.

I don’t imply the half the place we query the info safety practices, since we’re undoubtedly proper about that. We additionally query enterprise fashions that depend on promoting us merchandise somewhat than making compelling merchandise.

Many instances, the water cooler conversations round who makes use of this platform are incorrect. It’s straightforward to imagine that Gen Z, in addition to different age teams, have moved to TikTok and Snapchat. I’ve heard from readers and even colleagues who say Fb is a dinosaur.

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Lots of the studies I’ve seen concerning the person demographics on Fb inform a unique story. Based on a report final summer season, all age teams are utilizing Fb in roughly the identical approach. The worldwide age distribution is younger, with the vast majority of customers between 18 and 24 years previous. Maybe we’re seeing an older era selecting Fb as their most popular app over others, whereas younger adults proceed to make use of it.

After which there’s this fast, throwaway remark from Mark Cuban in a current podcast. Shark Tank host Mark Cuban talked about that he was amazed at how many individuals are becoming a member of Fb teams. That’s a superb statement, and one which matches up with not solely the stats above however my very own experiences with this age group.

Gen Z enjoys studying. They’re typically extraordinarily proficient at their smartphones and are a few of the most clever folks on this planet. Telephones are seen as an open door to unknown prospects. Gen Z will reply any query and interact in dialog. They search fact. In mentoring college students at a school, I discovered they have been far much less more likely to settle for one thing at face worth or to comply with a hunch or an assumption, which doesn’t make sense when you possibly can Google it.

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Fb Teams match proper in that very same pondering course of. When you possibly can’t discover the reply on Google, it is sensible to ask an actual human as an alternative, particularly when you’ve a subject that isn’t precisely nicely formulated or lacks some context.

Gen Z isn’t posting as a lot on their information feed, however they nonetheless talk via Teams like an ongoing chat. Additionally they know that Teams members obtain a notification when there’s a brand new query. Gen Z prefer to see outcomes and don’t need to wait round for solutions. As a result of they’re assured they will discover the reply shortly, they use Teams.

Cuban continued to reward Gen Z for one more cause that was additionally exceptional. The Gen Z era tends to be extra analytical and research-oriented than the older generations. Folks aged 25 years and beneath have quick access the Web, social media and different instruments. You possibly can ask any query on Google and you utilize Fb Teams chats for homework assist, questions on life, or to debate job battle. Cuban even referred to as them “the best era” for that cause. They don’t prefer to assume something.

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Curiously, most individuals I do know within the Gen Z age group don’t prefer to admit they use Fb. Cuban was proper. Their Fb use may be very completely different from that of the remainder.