Brown-Forman Company (NYSE:BFA, BFB) introduced at present it has reached an settlement to buy the Diplomático Rum model and associated belongings from Destillers United Group S.L. (Spain). Upon completion of the transaction, Brown-Forman will add the Diplomático Rum household of manufacturers to its portfolio and purchase a manufacturing facility situated in Panama.
“Diplomático Rum will be a part of our increasing portfolio, giving Brown-Forman a market main entry into the fast-growing super-premium rum class. This aged rum model has distinctive packaging, robust model positioning, and is a scrumptious tasting spirit” Tweeted Brown-Forman
The Diplomático Rum household of manufacturers is the No. 1 super- and ultra-premium rum and the No. 2 super-premium+ rum worldwide (IWSR, 2021). Tremendous-premium+ rum has grown at an annual price of 17% over the previous 5 years, with rum accounting for about 8% of worldwide spirits.
“Diplomático Rum will be a part of our increasing portfolio, giving Brown-Forman a market main entry into the fast-growing super-premium rum class. This aged rum model has distinctive packaging, robust model positioning, and is a scrumptious tasting spirit,” mentioned Lawson Whiting, President and CEO, Brown-Forman Company. “As a part of this acquisition, we are going to welcome greater than 100 new staff to Brown-Forman.”
Destillers United Group S.L. will proceed to provide and age the distinctive, carefully-crafted, and complicated Diplomático Rum of their unique distillery on the foot of the Andes mountains.
“We’re proud to have pioneered and been instrumental in growing the super-premium+ rum class world wide. Diplomático Rum is able to speed up its progress with Brown-Forman, one of many world’s most well-known spirits and wines corporations,” said Destillers United Group S.L., present proprietor of the Diplomático Rum model. “We share an identical familial tradition and know the model will proceed constructing on our legacy. We stay up for working collectively to convey Diplomático Rum to customers world wide.”
Diplomático Rum is bought in additional than 100 international locations. High markets embrace France, Germany, and the USA.
Diplomático Rum consists of three ranges of advanced rums. The Conventional Vary contains Planas, Mantuano, Reserva Exclusiva, and Selección de Familia. The Status Vary contains Single Classic and Diplomático Ambassador, each aged 12 years and completed in Spanish sherry casks. The Distillery Assortment features a vary of three restricted manufacturing bottlings that showcase the distillery’s distinctive distillation strategies.
The transaction, which is topic to customary closing situations, is predicted to shut inside 90 days.
About Diplomático Rum:
Diplomático is a super-premium rum from Venezuela. In 2018, Diplomático was awarded Wine Fanatic’s prestigious “Spirit Model of the 12 months,” the first-ever rum to win on this class. The Diplomático Rum distillery is situated on the foot of the Andes Mountains and is family-owned. Diplomático Rum’s distillery combines conventional strategies with trendy expertise to provide the best of rums. The manufacturing space boasts nice situations for sugar cane and rum manufacturing together with fertile lands, considerable water, and a Caribbean local weather.
www.ronDiplomático.com, @Diplomático rum
About Brown-Forman:
For greater than 150 years, Brown-Forman Company has enriched the expertise of life by responsibly constructing fantastic high quality beverage alcohol manufacturers, together with Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee RTDs, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Hearth, Jack Daniel’s Tennessee Apple, Gentleman Jack, Jack Daniel’s Single Barrel, Woodford Reserve, Previous Forester, Coopers’ Craft, The GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Combine, Korbel, Sonoma-Cutrer, Finlandia, Chambord, and Fords Gin. Brown-Forman’s manufacturers are supported by roughly 5,200 staff globally and bought in additional than 170 international locations worldwide. For extra details about the corporate, please go to brown-forman.com. Comply with us on Twitter, Instagram, and LinkedIn.
About Destillers United Group S.L.:
For greater than 20 years, Destillers United Group (DUG) has produced Diplomático Rum with ardour utilizing their experience in combining trendy and conventional distillation strategies to provide distinctive rums for demanding palates. DUG’s id is cast via a dedication to high quality, making rums and different beverage alcohol manufacturers, together with Canaima Gin, CocuySoroche, Cinco Estrellas, Rumba Ron; as properly different rum liquors, whiskies, whiskies liquors, Brandy, Vodkas, Vodka Liquors, Anis, Wellington Gin, Bitters, Mixers, and Aperitives. DUG manufacturers are supported by roughly 600 staff globally and are bought in additional than 100 international locations worldwide.
